EPISODE · Jan 10, 2021 · 37 MIN

#100 Marke - immer noch wichtig?

from Aus dem Maschinenraum für Strategie | Marketing | Vertrieb · host Michael Stiller

Festliche Stimmung im Maschinenraum. Die 100. Folge steht an, das 3. Jahr startet und diesen Moment feiern wir mit aktuellem Thema und mit Prominenz: Prof. Franz-Rudolf Esch, Markenexperte & Fachbuchautor, diskutiert mit den Kollegen Stiller und Scholzen, ob die Marke in diesen Zeiten überhaupt noch eine Rolle spielt. Hören Sie selbst, ob und wie wichtig die Marke noch ist und wie sich digitale von analogen Marken unterscheiden. Viel Spaß dabei und: ein Frohes Neues Jahr!

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#100 Marke - immer noch wichtig?

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