EPISODE · Feb 28, 2021 · 29 MIN

#107 Markteinführung - gemacht

from Aus dem Maschinenraum für Strategie | Marketing | Vertrieb · host Michael Stiller

Schnell, agil und wenig dokumentiert: Was wie der Alptraum eines Lastenheft-Verantwortlichen klingt, kannt bei einer Markteinführung Erfolg bringend sein. Die Attribute schnell & agil sind dabei weniger Selbstzweck, sondern führen mitunter zu sehr guten Ergebnissen. Am Beispiel eines konkreten Projekts für eine BtB-Dienstleistung erläutert Kollege Stiller seine Erfahrungen im Dialog mit Kollege Scholzen. Viel Spaß beim Hören!

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#107 Markteinführung - gemacht

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