110_Using THC Drink Sticks As A Brand Building Catalyst

Roxanne Jennings is head of production for Envirostar, a Minnesota-based manufacturer that uses spray drying technology to turn food into powder—(think cake mixes). They also have a booming business producing THC drink sticks. We discuss the trend toward this method of consumption and the ease of launching drink sticks to use as a brand-building catalyst for your company. Roxanne predicts cannabis will be a regular food ingredient in the future, and they are ready to provide the tools to make it happen.Roxanne answers the following questions and more:1. What is the spray drying method?2.  Companies buy bulk powder vs. distillate to make edibles and drinks in their own facility to save on storage and shipping costs. + Shelf life + R&D.3. Are cannabinoids preserved in spray drying manufacturing?4. What other popular ingredients besides THC are people using to enhance stick packs?5. Are drink sticks preservative-free?6. What are tips for launching or adding drink sticks to your product line?7. Most breweries in Minnesota include drink mixes in their product line! It's legal!Minnesota doesn't need consumption lounges; you can consume anywhere!8. What is the cost to launch a drink mix line?9. What R&D initiatives is Envirostar working on?10. Are functional wellness ingredients trending in beverages?11. Roxanne predicts cannabis will be a common food ingredient. The Innovating Cannabis podcast is produced and hosted by Pam Chmiel, a freelance writer and editor for the Cannabis Industry Journal. Get in touch with [email protected]   Twitter   InstagramPlease like the show to help us reach more listeners🙏🏻  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.