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#112 Ein Test kommt selten allein - der Markt der Tester

EPISODE · Apr 4, 2021 · 29 MIN

#112 Ein Test kommt selten allein - der Markt der Tester

from Aus dem Maschinenraum für Strategie | Marketing | Vertrieb · host Michael Stiller

Wie behaupten sich unabhängige Testurteile wie von der Stiftung Warentest gegenüber einer Vielzahl alternativer Anbieter? Gemeinsam mit Julia Bönisch, Mitglied der Geschäftsleitung von Stiftung Warentest, besprechen wir in der aktuellen Folge, wie sich Testurteile und -anbieter unterscheiden und worauf es am Ende ankommt. Viel Spaß beim Hören!

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#112 Ein Test kommt selten allein - der Markt der Tester

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