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#116 Geschenkt!? Loyalitätsprogramme

EPISODE · May 2, 2021 · 28 MIN

#116 Geschenkt!? Loyalitätsprogramme

from Aus dem Maschinenraum für Strategie | Marketing | Vertrieb · host Michael Stiller

Loyalitätsprogramme gibt es wie Sand am Meer. Also wirken sie ganz sicher. Aber auf was? Und wirken sie auf die richtigen Ziele wie Umsatz und Gewinn? Kleiner Spoiler: Das Ergebnis ist sehr überraschend. Viel Spaß beim Hören!

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#116 Geschenkt!? Loyalitätsprogramme

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