EPISODE · Apr 16, 2026 · 16 MIN
117: How to Create Scroll-Stopping Hooks as a Travel Creator
from The Travel Creator: Tips For Travel Influencers · host Laura Haley
Today we’re doing something fun: an episode swap with the Paid to Travel Podcast hosted by Maddy Garrett.If you’ve ever wanted to level up as a content creator or UGC creator, this episode is packed with actionable advice—especially when it comes to one of the most important skills for landing brand deals: creating powerful hooks.🎧 What You’ll LearnIn this episode, Maddy breaks down exactly: What a hook is and why it’s critical for UGC success How to create hooks that stop the scroll in the first 2–5 seconds The psychology behind pain point marketing and desire-based content How to speak directly to your target audience as a UGC creator Real hook examples you can use for your next video How to create curiosity gaps that keep viewers watching How better hooks lead to higher-performing content and more brand deals🌍 Want to connect with Maddy? Maddy Garrett is a successful UGC creator who has generated six figures creating travel and outdoor content. She’s helped thousands of students start their own UGC businesses and get paid to travel.🎧 Listen to more from Maddy on the Paid to Travel Podcast📺 Watch Paid to Travel on Youtube 📱 Follow Maddy on Instagram: @maddyoutdoors.coachcontent creator, ugc creator, how to create hooks, brand deals, ugc, user generated content, ugc ads, social media marketing, content strategy💬 Final NoteI'll be back next week, but in the meantime, this episode is your crash course in creating high-converting hooks that can transform your UGC content and help you land more brand deals.🎧 Talented A.F. Podcast Production by Your Girl Media 📲 Follow: @yourgirlmedia 💻 Visit: www.yourgirlmedia.comSign up for my newsletter, the Content Compass to receive free tips and tricks to beat the content creation overwhelm and get back to traveling.Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5Say hi on InstagramJoin Us 👉 The Travel Creator Business Plan Community!The only business-building community designed specifically for travel creators. You’ll get: ✔ monthly business systems ✔ coworking + Q&A calls ✔ a private community of creators building real businesses ✔ guidance to help you move from “content machine” to “CEO energy”Sign Up HERE
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117: How to Create Scroll-Stopping Hooks as a Travel Creator
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