123: Pain Point SEO – How To Create Content That Converts w/Araminta Robertson

If you’re struggling to generate blog traffic that actually converts – this episode is for you!My guest Araminta Robertson is managing director at Mint Studios, a content marketing agency that focuses on creating content that generates business, not just traffic. Araminta will be speaking at Brighton SEO this Fall, she has hosted her own podcasts – and I was impressed with her approach to converting blog traffic into customers – she works in fintech but what we talk about will apply to any company, B2B or B2C – I think this episode will help a lot of us. In this episode: The 4 Pillars of a Bottom Funnel Content Strategy Conducting Interviews For Content Research Writing Intros That Convert Why “Tone Of Voice” May Not Be Important Optimizing For UX and CTAs Acquiring Backlinks Measuring Content Marketing ROI The Cons of Content Briefs (and an Alternative) Content Marketing CostsListen Now!Related Episodes You Might Like How To Escape Content Mediocrity w/Henneke D How SalesHacker Grew 426% w/Gaetano DiNardiShow Agenda and Timestamps Coming soon!Tools Mentioned Otter.ai Keywords Everywhere Google Natural Language API Tester Terkel (HARO Alternative)Articles, Resources, and Links Mentioned https://www.mintcopywritingstudios.com/fintech-content-marketing-framework  https://www.mintcopywritingstudios.com/blog/bofu-content  https://www.mintcopywritingstudios.com/blog/fintech-seo https://www.mintcopywritingstudios.com/blog/content-attribution-fintech  https://www.mintcopywritingstudios.com/blog/content-marketing-roi https://www.growthgorilla.co.uk/blog/converting-users-into-customers-using-fintech-content-with-araminta-robertsonFind Araminta Online https://www.linkedin.com/in/aramintarobertson/ https://www.mintcopywritingstudios.com/ https://twitter.com/mintcstudios https://www.fintechmarketinghub.com/slackThe post 123: Pain Point SEO – How To Create Content That Converts w/Araminta Robertson appeared first on Evolving SEO.