127: Stellum Spirits - Discussing the Modern Whiskey Drinker with Will Schragis, Chief Innovation Officer

It's National Bourbon Day and we are having a brand new bourbon this week. Will Schragis, Stellum Spirits' Chief Sales & Innovation Officer, joins Bourbon Lens to chat about all things Stellum, whiskey industry, and the modern whiskey drinker. A wildly popular blending house, Barrell Craft Spirits, just created a more affordable spinoff brand (at $55, Will says it's the best whiskey for the price on the market).  New from the team at Barrell, it's Stellum Rye and Bourbon.  We are thankful for everyone who has supported us over this journey. We'd appreciate it if you can take the time to give us feedback on our podcast. If you enjoy our content, consider giving us a 5 star rating on your favorite podcast app, leave us a review, or tell a fellow bourbon lover about our show. Follow  us @BourbonLens on Instagram, Facebook, & Twitter.  And please check out our Patreon to learn how you can support our endeavors, earn Bourbon Lens swag, be part of future barrel picks, and more. If you have any comments, questions, or suggestions, please email us at [email protected]. Visit our website BourbonLens.com to check out our blog posts, or even purchase your own Bourbon Lens tasting glass or t-shirt. Cheers,Scott and JakeBourbon Lens About Stellum Spirits A new national brand created to celebrate the modern-day whiskey drinker, officially launched its inaugural flagship offerings, including bourbon (blue label), rye (green label), and single barrels, which are all bottled at cask strength. By embracing the vitality of American whiskey today, Stellum is focused on creating the next generation of classic whiskeys that include all facets of the American story in its vision. The new brand is produced by Barrell Craft Spirits® (BCS), the award-winning independent blender and bottler of unique aged, cask-strength sourced whiskey and rum. Stellum strives to improve the flavor, process and ideals of traditional American whiskeys. American culture has always been about reaching towards modernity. Stellum looks beyond outdated assumptions of who whiskey drinkers (and whiskey makers) are to embrace that fundamentally progressive ethos. The launch of Stellum Spirits is the result of BCS' years of industry-leading innovation in American whiskey. This new project investigates the importance of nuance and micro differentiation in a paired down and minimalist setting. Stellum is designed to be clean, straightforward, and remarkably polished. This is whiskey factored down to its most defining essentials, blended and packaged with an eye towards clean lines and definition. "We wanted to create a brand that brings American Whiskey into the modern age with simple elegant blends and single barrels selected with care and intention," said Founder Joe Beatrice. "Our whiskeys are created through a rigorous process of study, observation, and experimentation. We are driven by progress, polish and—above all—attention to detail. We will always think critically about how to make our whiskey better." Joe is intimately involved with every step of the production process, using his exceptional palate to choose and create great spirits alongside Chief Whiskey Scientist Tripp Stimson, Chief Product Innovation Officer Will Schragis, and Assistant Blender Nic Christiansen. Stellum Bourbon is bottled at 114.98 proof (57.49% ABV) while Stellum Rye is bottled at 116.24 proof (58.12% ABV). Both expressions have an SRP of $54.99 and are available at select retailers in 45 U.S. markets and online via the Stellum website at www.stellum.com. For more information, follow Stellum Spirits on Facebook, Twitter, and Instagram or visit www.stellum.com. Image Courtesy of Stellum Spirits. About Will Schragis - Chief Sales Officer & Chief Product Innovation Officer A graduate of Wesleyan University and the Culinary Institute of America, Will started his career in drinks as a bartender and intern distiller at Kings County Distillery in Brooklyn, New York. After a stint in Napa Valley, he returned to New York to work as a sommelier in Eli Zabar's family of restaurants and wine shops.  Later, he moved to Zachys Retail and Auction, one of the world's leading fine wine and spirits retailers, where he managed sales and purchasing for the spirits department. It was there he met Joe, when Zachys became one of the very first retailers to carry Barrell Bourbon Batch 001. From retail, Will transitioned his interest in terroir to a position managing brand development for Spiribam (then called House of Agricole) in Texas and the East Coast. There, he oversaw the growth of flagship super-premium rum brands like Rhum Clément, Rhum J.M., and Rhum Damoiseau. In May of 2016, Will joined Barrell Craft Spirits as National Director. He works closely with our distributors and key accounts, and has an active role in product development. Will is also responsible for compliance, communications, incentives, planning, and market work. When he's not busy spreading the word about the wonders of Barrell Craft Spirits, he also guest lectures on distillation science at his alma mater, the Culinary Institute of America.