Bourbon Lens

What happens when Vermont’s most rebellious rye whiskey brand sets up a permanent outpost directly in the heart of Bourbon Country?In this episode of Bourbon Lens, we visit The Vault by WhistlePig in Louisville, KY. We sit down with Lead Research Distiller Mitch Mahar and GM Kevin Didio to explore how they are challenging Kentucky’s bourbon dominance with bold rye innovation.Mitch shares the legacy of Dave Pickerell and breaks down their wildest blending experiments, including The Boss Hog XII: Feather & Flame—aged rye finished in pulque curado de cacao barrels with a kick of native chili peppers. Then, Kevin takes us inside their experiential vault tasting room to discuss their viral signature cocktail, The Flying Pig, which is served to guests via automated pneumatic tubes overhead!⏱️ Timestamps:00:00 - Live from Louisville: WhistlePig’s The Vault Experience00:26 - Mitch Mahar on rye whiskey diversity and innovation01:09 - The legacy of Dave Pickerell & reviving pre-prohibition rye03:50 - Decoding The Boss Hog XII: Fermented pulque & chili peppers06:12 - Invading Kentucky: How bourbon drinkers respond to premium rye15:14 - Louisville Tourism & scouting the historic NuLu site with Kevin Didio17:26 - The Flying Pig: The viral pneumatic tube cocktail system23:19 - Behind the Heavy Door: Inside the private Vault tasting single barrels29:19 - The "Wow" Factor: Why experiential retail is the future of spirits🔗 Resources & Links:WhistlePig Whiskey WebsiteThe Vault by WhistlePig Louisville🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens🌐 Visit: www.bourbonlens.com 👕 Merch: https://bourbon-lens-shop.printify.me/products 💬 Discord: https://discord.gg/pd6ys5nRSUHashtags#WhistlePigWhiskey #TheVaultLouisville #RyeWhiskey #BourbonLens #BossHogXII #MitchMahar #KevinDidio #WhiskeyInnovation #LouisvilleTourism #FlyingPigCocktailKeywordsWhistlePig Whiskey, The Vault Louisville, Mitch Mahar, Kevin Didio, Boss Hog XII, rye whiskey review, Dave Pickerell, pneumatic tube cocktail, Louisville whiskey trail, craft rye blending, premium whiskey, pulque finished whiskey, single barrel rye, Bourbon Lens, Bourbon Lens News

What happens when you swap traditional yellow corn for a rare, deep-pigmented heirloom grain? You get one of the most unique, grain-forward releases in the history of the Bourbon Lens.In this episode, we review the newly unveiled Woodford Reserve Distillery Series: Red Corn Bourbon. Clocking in at 90.4 proof and packaged in their collectible 375ml format ($64.99 MSRP), this limited edition showcases a massive push into agricultural innovation led by Master Distiller Elizabeth McCall.The story behind this whiskey is a true testament to Kentucky terroir and pure resilience. The heirloom red corn was grown on a local farm directly adjacent to the historic distillery in Versailles, Kentucky. However, during the growing season several years ago, a massive summer storm swept through Woodford County, flattening and destroying a significant portion of the stalks. The resulting low yield means the remaining harvest—and the liquid inside this bottle—is exceptionally rare.Jake breaks down how this deep-pigmented heirloom corn shifts the flavor wheel completely away from standard Woodford sweetness into a bolder, softer, and highly savory presentation. We dive into a rich nosh of dark chocolate, spiced cherry, and green apple, followed by a warm palate medley of baking spices, tarts custard, and sun tea. Find out if this weather-damaged experiment holds its own against traditional yellow corn mash bills!⏱️ Timestamps:00:00 - Groundbreaking Grain: Intro to Woodford Reserve's heirloom red corn innovation00:26 - The 51% Rule: Breaking down standard bourbon regulations vs. heirloom varietals00:36 - Destructive Terroir: How a massive Kentucky storm cut the crop yield and created rarity01:06 - Agricultural Chemistry: The atmospheric elements shaping modern craft distillation01:34 - Nosing the Glass: Unpacking rich notes of dark chocolate, baking spice, and green apple02:28 - Flavor Profile: Unlocking deep layers of dried cherries, toasted pecans, and mocha02:54 - First Sip: Checking approachability, tart cherry custard, and balanced wood tannins03:24 - Mid-Palate Shift: Savoring nuances of brown sugar, clove, cinnamon, and pepper03:44 - Texture & Finish: Analyzing the velvety viscosity, lingering spice, and sun tea notes04:12 - Changing the Mash Bill: Market appeal and how red corn creates a softer whiskey04:29 - Head-to-Head: Comparing Woodford Red Corn to other grain innovators like Frey Ranch04:58 - Final Thoughts: Is this limited 375ml Distillery Series release worth the hunt?05:11 - Pour Recommendations: Tailoring advice for seasoned enthusiasts vs. casual drinkers05:41 - Outro: Inviting listener feedback and wrap-up

Dive into the rich history, craftsmanship, and innovative spirit of Woodford Reserve in this exclusive interview with Master Distiller Elizabeth McCall. Since bursting onto the scene in 1996, Woodford Reserve has been a driving force in revitalizing the Kentucky bourbon industry and inspiring the world-famous Kentucky Bourbon Trail.In this episode, Elizabeth pulls back the curtain on how the iconic brand maintains its premium, complex flavor profile while remaining remarkably accessible to whiskey lovers everywhere. We explore their unique triple pot distillation process, the critical role of Kentucky limestone water, and how meticulous sensory and analytical testing ensure flawless batch consistency.Plus, get a firsthand look into the future of bourbon as Elizabeth shares details on Woodford’s cutting-edge agricultural innovations—including the Heirloom Red Corn release and the Kentucky Rye Project. Whether you're a casual fan of their signature Double Oaked or a seasoned whiskey connoisseur, this episode is packed with insights into the art and science of bourbon making.⏱️ Timestamps:00:00 - Welcome and introduction to Elizabeth McCall, Master Distiller02:39 - History of Woodford Reserve and its role in Kentucky bourbon revitalization04:00 - The significance of water source and Kentucky's limestone influence06:33 - Innovation and leadership in premium bourbon through packaging and flavor development07:36 - Balancing luxury perception with accessible pricing08:47 - The meticulous process of quality control and batch consistency10:10 - The spectrum of flavor attributes in Woodford Reserve whiskey11:26 - Sensory profiling and the brand’s signature flavor complexity12:08 - Personal favorites and the appeal of Woodford Reserve Double Oaked13:56 - Unique distillation methods, including Irish-inspired triple pot distillation14:25 - Batch formulation and the challenge of maintaining consistency in natural products17:37 - Agricultural innovation: The Red Corn project and its flavor implications19:07 - Insights from growing heirloom varieties and the importance of farming practices20:50 - The role of grains like rye and corn in whiskey’s agricultural landscape22:48 - The master distiller's role in understanding and managing agricultural inputs24:12 - Navigating label laws, production costs, and consumer value25:36 - The breadth of Woodford Reserve’s portfolio and ongoing innovation27:07 - Future outlook: Balance between tradition, experimentation, and brand integrity28:54 - Elizabeth's legacy and aspirations for the next decade29:58 - Closing remarks and appreciation for curiosity and tradition in whiskey-making🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens🌐 Visit: www.bourbonlens.com 👕 Merch: https://bourbon-lens-shop.printify.me/products 💬 Discord: https://discord.gg/pd6ys5nRSU

Can the blending masters at Rolling Fork Spirits pull off the exact same magic with a historic rye whiskey that they did with their massive Bourbon de Luxe revival?On this episode of Five Minute Fridays, Jake Lewellen cracks open and reviews the highly anticipated REWCO 6-Year Cask Strength Kentucky Straight Rye Whiskey. Clocking in at 109.4 proof and priced at an approachable $59.99 MSRP, this bottle carries some serious historical weight.Named after R. E. Wathen (Richard E. Wathen), president of American Medicinal Spirits during Prohibition, REWCO is a brand resurrected straight out of the Wathen family’s 200-year distilling legacy. But how does it actually drink today?Jake breaks down the incredibly unique, hybrid flavor profile of this small batch. Blending three barrels of traditional 74% rye with two barrels of high-spice 95% rye, this pour delivers an unexpected wave of sweet corn, baking spices, citrus zest, and grilled peaches on the nose, followed by a deeply complex tropical fruit sweetness on the palate.Is this Pre-Prohibition revival "The Zenith of Possibility in Whiskey Quality," or does it get lost in a crowded rye market? Find out in under five minutes!⏱️ Timestamps:00:00 - The Ultimate Test: Can REWCO Rye beat Bourbon de Luxe?00:40 - The History of R.E. Wathen & American Medicinal Spirits01:10 - First Impressions: Bottle design and visual aesthetic02:35 - Tasting Notes: Diving into a nose of baking spices and grilled peaches02:55 - Flavor Profile: Unpacking the tropical fruit sweetness and citrus zest03:32 - Palate Experience: How the 109.4 cask strength proof holds up03:58 - Mouthfeel & Smoothness: Textural breakdown of the hybrid mashbill04:27 - The Finish: Subtlety, persistence, and lingering rye spice05:22 - Final Verdict: Is this $60 limited release worth the hunt?05:49 - Celebration ideas, future batch potential, and closing thoughts🔗 Resources & Links:Rolling Fork Spirits Official WebsiteConnect with Jake Lewellen: Twitter | LinkedIn🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens🌐 Visit: www.bourbonlens.com 👕 Merch: https://bourbon-lens-shop.printify.me/products 💬 Discord: https://discord.gg/pd6ys5nRSUHashtags#RewcoRye #RollingForkSpits #FiveMinuteFridays #BourbonLens #RyeWhiskey #WhiskeyReview #BourbonDeLuxe #CaskStrength #PreProhibition #KentuckyRyeKeywordsREWCO rye whiskey, Rolling Fork Spirits, R.E. Wathen, Bourbon de Luxe, whiskey review, Kentucky straight rye, cask strength rye, Turner Wathen, independent bottler, craft spirits, American Medicinal Spirits, Prohibition whiskey revival, whiskey tasting notes, craft rye blend, Seelbachs rye, Bourbon Lens, Bourbon Lens News

Old Grand-Dad is a titan among budget bourbons, known for its punchy, high-rye mash bill. But the brand is evolving. In this episode, Jake and Scott dive into the deep history of Old Grand-Dad, tracing it from the 1800s through its current era under the Jim Beam umbrella.We explore the expanded lineup, from the standard 7-year bottled-in-bond to ultra-premium, age-stated releases like the rare 16-year. The core of this discussion, however, centers on the beloved 114 proof and the launch of the new signed single barrel variant. Can aging hide the signature OGD profile? Does Beam’s extensive line expansion threaten its core brands?We break down tasting notes, discuss warehouse terroir, and offer recommendations for all levels of bourbon explorers navigating this crowded, complex market.🌐 Visit Our Website: https://www.bourbonlens.com 👕 Get Your Bourbon Lens Merch: https://www.bourbonlens.com 💬 Join Our Discord Community: https://www.bourbonlens.com⏱️ TIMESTAMPS00:00 - Welcome and overview of bourbon topics 00:28 - Trip to the Clermont Supper Club 01:22 - The experience at Clermont Supper Club and community vibe 02:15 - Food, cocktails, and the immersive bourbon events 03:17 - State-of-the-art chefs, bartenders, and the culture of bourbon tastings 04:05 - Favorite cocktails, including the New York Sour 05:11 - Unique cocktail experiences at the Supper Club 05:42 - Highlighting the delicious food options and the Claremont location 06:15 - The whiskey shop and rare bottles like Old Grand-Dad 114 06:56 - Historical background of Old Grand-Dad and its origins 08:02 - The evolution of Old Grand-Dad under Jim Beam’s ownership and its high-rye mash bill 08:55 - The expansion of Old Grand-Dad lineup, including bottling proof and age statements 09:53 - The value and quality of the 7-year bottled-and-bond and 114 proof variants 11:33 - The contrast between regular Old Grand-Dad 114 and higher-age options like the 16-year 12:06 - Beam’s stock and availability of premium releases 13:42 - Introduction of the new Old Grand-Dad 114 single barrel, signed by Freddie Noe 14:03 - The industry trend of launching line extensions and premium offerings 15:27 - Market dynamics, pricing, and the future outlook of bourbon 16:37 - The flavor profiles of different Old Grand-Dad variants 17:03 - The nuances of cannibalization within whiskey brands and lineup strategy 18:18 - How Beam maintains a strong core lineup of affordable, quality bourbons 19:27 - The impact of age statements, proof, and price on consumer choices 20:05 - Recommendations for beginner to intermediate bourbon drinkers 21:36 - The role of recognizable brands in navigating a crowded bourbon market 22:20 - The evolution of whiskey knowledge and the host's own journey 23:40 - Sharing trust with your audience and personal recommendations 24:54 - Tasting notes on Old Grand-Dad 114 and the single barrel release 25:31 - Calorie content and drinking it responsibly 26:33 - Tasting profile: notes of corn, fruit, baking spices, and oak 27:11 - The proof’s influence on flavor and a perfect pour on a cube 27:36 - Flavor complexity and the fruit and spice medley 28:28 - Spice notes and balance in the flavor profile🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community.Please drink responsibly.

A summer job that turned into a 45-year legacy! In this episode of Bourbon Lens, we raise a glass to Wild Turkey Master Distiller Eddie Russell to celebrate his incredible 45th anniversary milestone at the distillery.We break down the highly anticipated spring release of Russell’s Reserve 13-Year-Old Bourbon, featuring a special commemorative label honoring Eddie’s craftsmanship. Bottled uncut at a unique 121-proof barrel proof, this rare and highly allocated expression brings a rich blend of history and flavor. Discover the inside story of how a rare 18-year-old barrel hand-pulled by Eddie during the filming of his new documentary, "His Own Way," made its way into this legendary 13-year blend.We also explore the pour's complex tasting notes, from initial aromas of citrus, baking spice, and cola, down to a heavy palate layered with rich fruit, sweet cola, rich tobacco, and smooth leather finishes. Plus, we share details on upcoming premiere events and exclusive screenings held at the Wild Turkey Visitor Center.Timestamps:00:00 - Introduction to Wild Turkey’s Russell’s 13 and Eddie Russell’s milestone00:44 - Details of the limited release, proof, and historical context01:44 - Description of the whiskey’s packaging and thematic elements02:14 - The role of 18-year-old barrels in this blend02:44 - Upcoming cultural events: June 23rd screenings and tastings03:14 - Ticket info for the June 30th visitor center experience03:00 - Tasting notes: nose and aroma of citrus, baking spice, cola03:45 - The significance of Wild Turkey’s limited editions and Eddie’s dedication04:00 - Final thoughts on enjoying and sharing this special bourbon4:30- Closing remarks and toast to Eddie Russell and the Russell family🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens🌐 Visit: www.bourbonlens.com 👕 Merch: https://bourbon-lens-shop.printify.me/products 💬 Discord: https://discord.gg/pd6ys5nRSUHashtags#BourbonLens #WildTurkey #RussellsReserve13 #EddieRussell #BourbonTasting #LimitedRelease #MasterDistiller #BourbonCommunity #WhiskeyHistoryKeywordsRussell's 13, Wild Turkey, Eddie Russell 45th anniversary, Russell's Reserve 13 year, barrel proof bourbon, bourbon lens, wild turkey visitor center, his own way documentary, whiskey tasting notes, limited edition bourbon, allocated whiskey price, jimmy russell, kentucky straight bourbon, bourbon lens news

Most whiskey fans have never experienced a spirit that truly captures the essence of the land—until now. In this episode of the Bourbon Lens, we head to Minnesota to sit down with Michael Swanson, co-founder of Far North Spirits, to explore how agricultural choices, crop genetics, and soil health directly influence whiskey flavor.Michael shares his fascinating journey from farm kid to pioneering distiller, revealing how a passion for traditional agricultural techniques and groundbreaking scientific research are shaking up the craft distilling industry. Discover how planting specific rye varieties like AC Hazlet can transform a flavor profile in ways big industry can't replicate, and learn how Far North Spirits earned a major innovation award for proving the reality of whiskey terroir.Timestamps:00:00 - Introduction to Far North Spirits and the episode focus02:02 - Michael Swanson's background — from farming to whiskey distillation04:54 - The story of AC Hazlet rye and flavor profile discovery07:18 - Research proving varietal impacts on whiskey flavor08:45 - Interaction with large distillers and grain qualities10:12 - Laboratory findings linking rye variety to flavor compounds12:22 - Soil and environment effects on rye flavor profiles13:33 - Recognition of place-based innovation in whiskey15:01 - Climate effects on aging and angel share dynamics16:27 - Crop rotation, pollinators, and soil health for flavor benefits18:10 - The importance of regional agriculture practices and terroir20:37 - Old techniques and rediscovering traditional farming knowledge22:48 - Collaborative projects with blends and industry partnerships26:36 - Impact of farming scale on grain identity and flavor29:12 - The evolution of American whiskey and sense of place32:21 - Whiskey tasting notes: Hazlet and Rhochner profiles33:55 - Price points and market positioning of estate-grown whiskey36:19 - Future aging plans and bottle releases39:14 - Crafting gin and Demerara-style rum from regional ingredients43:36 - Climate considerations for ultra-aging and long-term storage45:54 - The influence of Minnesota oak and northern terroir50:32 - Whiskey as a celebration of community and tradition54:37 - Final thoughts and how to support Far North SpiritsWhether you are a bourbon enthusiast, a fan of rye whiskey, or curious about the science of soil-to-sip spirits, this episode will completely change the way you think about the landscape captured in your bottle.🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens🌐 Visit: www.bourbonlens.com 👕 Merch: https://bourbon-lens-shop.printify.me/products 💬 Discord: https://discord.gg/pd6ys5nRSUHashtags#BourbonLens #FarNorthSpirits #RyeWhiskey #WhiskeyTerroir #FarmToGlass #CraftDistilling #WhiskeyScience #MichaelSwanson #EstateWhiskey

In this episode of Five Minute Fridays, we explore an incredible milestone in the craft spirits movement: the triumphant resurgence of aged craft whiskeys. Leading the charge is Northern Kentucky’s own New Riff Distilling with their highly anticipated, limited-edition 10-Year-Old High Note Bourbon and Rye releases. We dive deep into the production details, mash bills, and proof strengths, alongside an honest review of the sensory tasting experiences.The Rise of Double-Digit Craft WhiskeyFor years, major legacy distilleries dominated the double-digit age statement landscape. However, craft powerhouses like New Riff, Starlight, and Peerless are proving that patience pays off in the craft whiskey world. As these distilleries cross the 10-year mark, they are unleashing rich, deep flavor profiles that rival any bottle on the shelf.Head-to-Head: The Mash Bills & ProofsNew Riff's latest decade-old duo showcases the distillery’s flagship recipes, allowed to mature to peak complexity:10-Year-Old Kentucky Straight Bourbon: Clocking in at 116.9 proof, this expression features a high-rye mash bill of 65% corn, 30% rye, and 5% malted barley.10-Year-Old Kentucky Straight Rye: This 118-proof powerhouse utilizes a traditional 95% rye and 5% malted rye mash bill.Tasting & Sensory ReviewInspired by John from the Embellished Podcast, this review emphasizes the crucial value of revisiting high-integrity whiskey over multiple days to truly unlock its full, evolving complexity.New Riff 10-Year Bourbon NotesNose: Rich aroma highlighted by deep tobacco, plum, and a bright layer of citrus rind.Palate: A complex interplay of mature oak tannins, dark cherry, and honeyed peach.Finish: Long, spicy, and satisfyingly warm with a heavy rye-driven influence.New Riff 10-Year Rye NotesNose: Expressive and punchy with dominant spearmint, vanilla, and sweet honey.Palate: A beautifully juicy, well-rounded mouthfeel layered with sweet cinnamon sugar, lemon zest, and hints of ripe peach.Finish: Distinctly spiced and balanced. While our host personally leans toward the bourbon, both bottles are undeniable contenders for whiskey of the year.Limited Release DetailsThese high-integrity, barrel-proof, and non-chill-filtered whiskeys are limited-run creations. If you are a resident of or visitor to Northern Kentucky, do not miss your chance to head to the distillery, secure these rare bottles, and taste history in the making.Featured Resources & ConnectionsDistillery Info: https://newriffwhiskeyclub.com/🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. Keep this at the bottom📸 Follow on Instagram:  ⁨@bourbonlens⁩  🌐 Visit: www.bourbonlens.comMerch: https://bourbon-lens-shop.printify.me/productsDiscord: https://discord.gg/pd6ys5nRSU 

Step into the fascinating world of Japanese spirits as we explore the artistry, heritage, and meticulous culture behind Japanese whisky. In this episode of Bourbon Lens, we sit down with House of Suntory's Advocacy Manager, James Bowker, to celebrate Toki Highball Week and deconstruct over a century of liquid craftsmanship.We track the incredible evolution of Japanese whisky, starting from Shinjiro Torii and the founding of the legendary Yamazaki Distillery. Discover how Japan's early isolation and cultural philosophies like kaizen (continuous improvement) and ichigo-ichie (treasuring the unrepeatable moment) shaped a production style distinctly different from Scotch and American whiskey.We break down the new strict labeling standards and regulations implemented to combat "fake" Japanese whiskies, giving you the knowledge to shop authentically. Plus, James guides us through a side-by-side tasting of the approachable Suntory Toki Classic versus the rich, smoky Toki Black expression. Finally, you'll learn the master techniques required to craft the perfect Japanese Highball at home, from precise water-to-whisky proportions to ice manipulation. Stream now and elevate your highball game!Episode Chapters & Timestamps:00:05 — Welcome and Overview of the Episode01:06 — The History of Japanese Whisky and Cultural Background02:32 — Shinjiro Torii and the Origins of House of Suntory03:57 — Craftsmanship and Blending Techniques in Japanese Whisky05:35 — Artistic and Cultural Influences: Hibiki, Hakushu, and Yamazaki08:17 — Suntory's Product Tiers and Core Portfolio Profiles10:42 — Fighting Counterfeits: New Japanese Whisky Standards and Certifications17:48 — Celebrating Toki Highball Week & the Ichigo-Ichie Philosophy19:17 — Masterclass: How to Craft an Authentic Japanese Highball at Home26:13 — Tasting & Comparison: Toki Classic vs. Toki Black Smoky Expression36:14 — Summer Culinary Pairings and Creative Whisky Cocktail InnovationsResources & Featured Links From the Show:The House of Suntory: Official WebsiteExplore the Lineup: Yamazaki, Hakushu, Hibiki, & Chita DistilleryIndustry Insights: Official JSLMA Japanese Whisky StandardsSupport the Show: Bourbon Lens Patreon / Bourbon LensSeven Cocktails & Bourbon Suntory 100 VideosSubscribe & Community Links🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens🌐 Visit: www.bourbonlens.com 👕 Grab Our Gear: https://bourbon-lens-shop.printify.me/products

Discover the unique American spirit of Chicken Cock’s Old Glory, a special, highly innovative whiskey crafted in celebration of the nation’s 250th anniversary. In this episode of Bourbon Lens, we explore the historic significance, stunning patriotic artwork, and the remarkable liquid collaboration behind this iconic bottle.We break down the innovative liquid profile: a 100-proof marriage of premium Kentucky Straight Rye Whiskey and Laird's Apple Brandy. You will get our full, unfiltered personal impressions and detailed tasting notes—from the initial baking spice and citrus zest on the nose to the complex stewed fruit and balanced vanilla notes on the palate.Whether you are a hardcore fan of traditional rye whiskey, an admirer of historic apple brandy traditions, or a collector looking for an affordable way to commemorate American distilling heritage, this heritage brand mashup is a must-try bottle that absolutely delivers on value. Dive in with us as we experience a true taste of Americana!Episode Chapters & Timestamps:00:00 - Introduction to Chicken Cock's Old Glory Whiskey & America's 250th00:28 - Liquid Breakdown: Kentucky Rye Meets Laird's Apple Brandy (100 Proof)01:58 - Historical Context: Two Heritage Spirits Brands Aligning02:22 - Official Tasting Notes: Nose, Palate, & Flavor Profile Insights03:13 - Personal Impressions & Cultural Significance for American Distillers03:42 - Community Involvement, Swag, Merchandise, & Patreon PerksResources & Featured Links:Featured Whiskey: Chicken Cock Old Glory WhiskeySupport the Show: Bourbon Lens Patreon Want Our Merch: Buy NowSubscribe & Community Links🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens🌐 Visit: www.bourbonlens.com 💬 Join our Discord: https://discord.gg/pd6ys5nRSUHashtags#BourbonLens #ChickenCock #OldGloryWhiskey #LairdsApple Brandy #RyeWhiskey #AmericanDistilling #WhiskeyReview #BourbonLensNewsKeywordsChicken Cock Old Glory review, Kentucky straight rye whiskey, Laird's apple brandy blend, America 250th anniversary bottle, historic American spirits, apple brandy rye blend, 100 proof rye whiskey, affordable allocated whiskey, premium spirits collaboration, automated tasting notes, Bourbon Lens, Bourbon Lens News

Most bourbon brands focus solely on production volume—but Rabbit Hole Distillery proves there is a much smarter way to stand out in a crowded market. On this episode of Bourbon Lens, host Jake Lewellen sits down with the visionary founder of Rabbit Hole, Kaveh Zemanian, to explore how bold architectural design, regional storytelling, and uncompromised craftsmanship are actively reshaping the future of American whiskey.As the spirits industry faces a massive cyclical shift, Kaveh shares an expert masterclass on brand resilience. We go behind the scenes of Rabbit Hole’s small-batch and experimental spirit programs, unpacking everything from innovative wood finishes to the strategic rise of flavored whiskeys designed to invite a new wave of consumers into the category. Kaveh breaks down the complex market dynamics of 2026—including the strategic choices behind their historic Mary Dowling brand extension, the reality of a global whiskey oversupply, and the massive ongoing transformation of alcohol distribution via e-commerce and Direct-to-Consumer (D2C) channels.Whether you are an aspiring spirits entrepreneur, a marketing strategist, or a whiskey connoisseur, this episode delivers actionable insights on carving your own lane, leveraging experiential tourism in Louisville, and building an authentic, future-proof whiskey brand.Timestamps:00:00 | Introduction & Episode Overview01:03 | The Past 20 Years: Macro Landscape of the American Bourbon Industry02:46 | Surviving the Cycle: Managing Downturns and Building Brand Resilience03:39 | Geographics of Spirit Growth: Regional Identity vs. National Expansion05:07 | Destination Distilling: The Architectural Distillery as a Visitor Magnet06:22 | Beyond the Standard Barrel: Crafting Small-Format & Experimental Whiskeys07:36 | Product Formatting: Innovating Expression Profiles for Consumer Appeal09:33 | Expanding the Tent: Utilizing Flavored Whiskeys to Attract New Drinkers10:55 | Liquid Gifting: Consumer Trends in Premium Bottle Gifting12:33 | The Legend of Mary Dowling: Reviving a Unique Historical Story14:05 | Timeline of a Brand: Launch Strategies and Long-Term Development16:02 | Deep Dive: The Journey and Creative Process Behind Offshoot Expressions17:38 | Flavor Chemistry: Collaborative Innovations with Premier Flavor Houses18:48 | Logistics of Liquid: Balancing Sourcing, Blending, and Custom Production20:11 | The Recovery Strategy: Rebuilding a Premium Brand in Today’s Economic Climate21:30 | The Three-Tier Challenge: Evolving Distribution Landscapes and Digital Shifts24:25 | The Aged Whiskey Surplus: Market Impacts and Consumer Opportunities25:53 | Market Swings: How Macro Changes Impact Distilling Communities27:17 | Bourbon Tourism: Louisville’s Role in Community and Economic Revitalization29:11 | Honoring the Roots: Historical Distilling Support for Local Agricultural Communities30:25 | The Next Chapter: Authenticity, Experiential Marketing, and the Future of Whiskey Tourism🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens 🌐 Visit: www.bourbonlens.com Discord: https://discord.gg/pd6ys5nRSU

Can a celebrity-backed whiskey brand actually change the way American spirits are made? In this episode of Bourbon Lens (383), Jake Lewellen sits down with the ultimate industry outsider turned mad scientist: Ari Sussman, the whiskey maker behind country star Eric Church’s Whiskey Jypsi.We take a deep dive into their most ambitious and historically significant release yet: Legacy Batch 003: "The Declaration." Conceived as a liquid tribute to America’s upcoming 250th anniversary, this bottle completely reimagines Colonial-era Maryland-style rye. Ari breaks down the insane logistics behind this 60/30/10 cross-category blend, which features 8-to-12-year-old Indiana rye finished in apple brandy casks sourced directly from George Washington's Mount Vernon Distillery, 25-year-old Canadian corn whiskey, and a touch of Virginia single malt. From the pioneering use of agricultural gene editing (like the "Lavender Haze" grain) to the hidden Easter egg behind its 115.74 proof statement, this episode proves why Whiskey Jypsi is leaving standard sourced bourbon behind to stage an American whiskey revolution.In this episode, we explore:The Outsider Ethos: How Ari's background in French wine harvests shapes his approach to "noble grains."Deconstructing "The Declaration": Breaking down the components of an ultra-complex $200 blend.The Mount Vernon Connection: Finishing MGP 95/5 rye in actual historic apple brandy barrels.Punk-Rock Rye: Why Ari believes rye—not bourbon—is the true whiskey of revolutionaries.Agricultural Innovation: Looking at the future of heirloom grains and gene-edited varietals.Hidden in the Proof: The incredible historical meaning behind the 115.74 bottling strength.Timestamps:00:00 | Introduction: Catching Up with Whiskey Maker Ari Sussman02:15 | The Jypsi Lineup: Legacy, Explorer, and Tribute Series07:45 | Celebrity Brands Done Right: Eric Church and Authentic Leadership10:30 | Noble Grains: Heirloom Varietals and Agricultural Philosophy15:00 | The Cutting Edge: Can Gene Editing Revolutionize Whiskey Grains?20:45 | Wood & Stave Innovation: Designing Cross-Category Complexity25:30 | Reclaiming the Past: The Rise and Fall of Maryland-Style Rye30:20 | Tasting The Declaration: Blending Indiana, Canada, and Virginia34:20 | Bottle Storytelling: The Hidden History in the 115.74 Proof Statement38:00 | Scarcity & Allocation: Where to Find Legacy Batch 00342:00 | Final Thoughts: Shaking Up the American Blended Whiskey Category🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens 🌐 Visit: www.bourbonlens.com Discord: https://discord.gg/pd6ys5nRSUHashtags#BourbonLens #WhiskeyJypsi #AriSussman #EricChurch #TheDeclaration #MarylandRye #WhiskeyReview #BlendedWhiskey #MountVernonDistillery #HeirloomGrains #MGP #AmericanWhiskeyKeywordsWhiskey Jypsi Legacy Batch 003, Ari Sussman Whiskey Maker, The Declaration Whiskey Review, Eric Church Whiskey Brand, Maryland Style Rye, Mount Vernon Apple Brandy Barrels, Blended Whiskey Categories, Heirloom Grains in Spirits, 115.74 Proof Meaning, Bourbon Lens,

In the latest episode of Thursday Thoughts: Discover why honey-finished bourbons are the hottest trend in whiskey. We dive deep into the profiles of Green River Honey ($24.99), Blue Note Honey Cask (Cask Strength), and Southern Stars (6-Year Aged) to find the best balance of sweetness and proof. Whether you’re looking for a refreshing summer highball base or a complex dessert pour, we break down the proof, price, and palate of each.Key Highlights:Green River: The best value honey bourbon at $24.99.Blue Note: High-proof intensity meets clover honey sweetness.Southern Stars: Older, refined bourbon with North Carolina honey roots.Chapters: 00:00 - Are Honey Finishes Overrated? 00:55 - Green River Honey: Price & Process 02:26 - The Science of Honey Casks 06:04 - Flavor Notes: Mint, Fruit, & Sugar 10:25 - Blue Note Cask Strength Review 14:02 - How to make the perfect Honey Gold Rush🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. Keep this at the bottom 📸 Follow on Instagram: @bourbonlens🌐 Visit: www.bourbonlens.com Discord: https://discord.gg/pd6ys5nRSU#Bourbon #WhiskeyReview #HoneyFinishedBourbon #GreenRiverBourbon #BlueNoteWhiskey #WhiskeyCocktails #BourbonLens #CraftSpiritsKeywords: honey finished bourbon review, best honey whiskey 2026, Green River Honey Bourbon price, Blue Note Honey Cask strength, Southern Stars bourbon review, honey cask whiskey, Gold Rush cocktail recipe, bourbon tasting notes.

A decade in the making. Today on Bourbon Lens, we sit down with John Waddell, Master Taster at Kentucky Peerless Distilling Co., to discuss the most significant release in the distillery's modern history: The Henry Kraver Reserve 10-Year Bourbon.Since reviving the Peerless legacy in 2013, the Taylor family has vowed to never source a drop of whiskey. This 10-year release is the liquid proof of that patience. John walks us through the "Sweet Mash" process that defines the Peerless profile and explains why crafting a 10-year expression requires a completely different approach to batching and quality control. From the "wild" palate of burnt brownies and mocha to the nostalgic tobacco-heavy nose, we break down why this bottle is already being called a contender for Bourbon of the Year.In this episode, we discuss:The 10-Year Evolution: The significance of Peerless’s first official age-statement release.Sweet Mash Mastery: How fresh mash (versus sour mash) creates a cleaner, more vibrant 117.6 proof spirit.The Art of the Batch: John Waddell shares the challenges of pairing prominent 10-year-old barrels.History Reborn: Paying homage to founder Henry Kraver and the DSP-KY-50 heritage.The "Cult" of Peerless: Why the distillery’s focus on "quality over quantity" has built one of the most loyal followings in the industry.The Visitor Experience: Why their downtown Louisville distillery is a must-visit on the Kentucky Bourbon Trail.ChaptersIntroduction and WelcomePeerless Distillery Overview10-Year Bourbon ReleaseCrafting and Tasting ProcessChallenges and AchievementsFuture Plans and InnovationsClosing Remarks🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens 🌐 Visit: www.bourbonlens.com Discord: https://discord.gg/pd6ys5nRSUHashtags#BourbonLens #KentuckyPeerless #PeerlessBourbon #HenryKraver #10YearBourbon #SweetMash #JohnWaddell #BourbonReview #LouisvilleBourbon #WhiskeyCollector #DSPKY50KeywordsKentucky Peerless 10 Year Bourbon, Henry Kraver Old Reserve Review, John Waddell Master Taster, Sweet Mash Bourbon, Peerless Distillery Louisville, 10 Year Age Statement Whiskey, Peerless 117.6 Proof, Bourbon of the Year 2026, Kentucky Bourbon Trail, Bourbon Lens Podcast

Welcome to Five Minute Friday's, our new monthly spotlight where we step outside the Bluegrass State to explore the world of spirits. Today, Jake takes a deep dive into two highly anticipated releases from one of the most iconic names in Scotch: The Dalmore.The Dalmore is famous for its luxury status, but for the serious whiskey enthusiast, the specs haven't always hit the mark—until now. We are reviewing the Select Editions 2007 (18 Year) and 2010 (15 Year). These aren't your standard The Dalmore bottles; they are non-chill filtered, natural color, and bottled at a higher proof than the core range.In this episode, we discuss:The "Un-Dalmore" Specs: Why the move to 46%+ ABV and non-chill filtration is a game-changer for the brand’s credibility.The Sherry Influence: Exploring the rare Apóstoles, Matusalem, and Amoroso casks from the legendary González Byass bodega.Tasting the 2007 (18 Year): A 93.4-proof "Pastry King" full of maple syrup and chocolate notes.Tasting the 2010 (15 Year): The "Bourbon Bridge"—why this 98.2-proof expression is the one for our core audience.The Value Debate: With price tags of $250 and $550, are these bottles a "must-buy" or just "expensive marketing"?Chapters: | Introduction to Five Minute Friday's: Crossing the Atlantic for The Dalmore.| Select Editions Breakdown: What makes the 2007 and 2010 different from the 12 or 15 year.| Tasting Notes & Palate Assessment: Bourbon-friendly Scotch?| The Assessment of Value: We weigh the MSRP against the experience.We want to hear from you: Does a higher proof and "natural" status make you more likely to pull the trigger on a The Dalmore? Let’s talk about it in the comments.🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens 🌐 Visit: www.bourbonlens.com Discord: https://discord.gg/pd6ys5nRSUHashtags#BourbonLens #WhiskyLens #TheDalmore #ScotchReview #SingleMalt #WhiskyCollector #DalmoreSelectEdition #SherryCask #LuxuryWhisky #BourbonDrinkers

Welcome to the debut of Whisk(e)y Lens, a new monthly spotlight where we step outside the Bluegrass State to take a global view of the spirits world. In this inaugural episode, host Jake takes a deep dive into the rugged landscapes and storied distilleries of Scotland.If you’ve ever felt intimidated by the "smoke" or confused by the regions, this episode is your roadmap. We aren’t just talking about Scotch; we are exploring the deep-rooted connection between the Scotch industry and American Bourbon. From the influence of ex-bourbon casks to the science behind the "Peat Myth," we are breaking down everything you need to know to transition from the Rickhouse to the Highlands.In this episode, we explore:The "Whiskey vs. Whisky" Debate: Understanding the legal and cultural differences between America’s native spirit and Scotland’s national treasure.The Bourbon Connection: Why over 90% of Scotch wouldn’t exist without the American Bourbon industry.The Five Regions of Scotch: A flavor-first breakdown of Speyside, The Highlands, Islay, The Lowlands, and Campbeltown.Debunking the Peat Myth: Why "smoky" doesn't mean "better" and how to find the right entry point for a bourbon palate.Jake’s Recommendations: Which bottles should be on your shelf if you’re ready to expand your lens.Whether you’re a purist or a curious newcomer, grab a dram and join us as we broaden the horizon of what whiskey can be.Chapters:Introduction to Whisk(e)y Lens: A Global PerspectiveScotch vs. Bourbon: Grain, Wood, and LawThe Five Regions: A Flavor RoadmapThe Bourbon Cask Influence: A Symbiotic RelationshipMisconceptions, Peat, and Expert Recommendations🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens 🌐 Visit: www.bourbonlens.com Discord: https://discord.gg/pd6ys5nRSU

Is Tequila just for margaritas, or is it the next frontier for the serious whiskey collector? This Cinco de Mayo, we’re joined by Luigi Rodriguez, Tears of Llorona national brand ambassador. We dive into why this bottle is frequently called the "Pappy of Tequila," exploring the high-altitude agave farming, the legendary triple-barrel aging process (Scotch, Sherry, and Brandy).#CincoDeMayo2026 #PremiumTequila #AgaveLove #MexicanHeritage #SummerSipping #LuxurySpirits #TequilaTastingExtra Añejo Tequila, Triple Cask Aging, Scotch and Sherry Barrels, Blue Weber Agave, Master Tequilero, the Pappy of Tequila, Whiskey-drinker’s Tequila, Non-additive Tequila, 5-year aged, High-altitude agave, Estate-grown, , NOM 1146, Sipping Tequila, Luxury Spirits MarketThe Bourbon Lens TakeawaysAgave is an Agricultural Masterpiece: Unlike grain, which is harvested annually, agave takes nearly a decade to mature. Rodriguez explains the "labor of love" required to farm high-altitude Blue Weber agave and why patience is the most important ingredient.The Art of the Crossover: With 5 years of aging in three distinct cask types, Tears of Llorona isn't just "tequila"—it’s a complex, barrel-driven experience designed specifically to appeal to the palates of Scotch and Bourbon enthusiasts.Timestamped Chapters00:00 | Cinco de Mayo & The Tequila Evolution: Why tequila is dominating the summer spirits conversation.06:44 | The Unique Portfolio: How Germán transitioned from his family legacy at Chinaco to creating the ultra-premium Tears of Llorona.13:27 | The Art of Blending & Aging: A deep dive into the 5-year maturation in Scotch, Sherry, and Brandy oak.19:08 | The Labor of Love: The grueling reality of agave farming and why "mass-produced" can't compete with "estate-grown."25:15 | The Elevator Pitch: How to find Tears of Llorona and why it belongs on your top shelf.

In this episode of the Bourbon Lens, Jake and Scott celebrate the peak of the horse racing calendar and the "May the Fourth" crossover. The guys dive deep into the high-stakes world of spirits business, covering the recently terminated merger talks between Pernod Ricard and Brown-Forman, while speculating on Sazerac’s massive cash bid for the Jack Daniel’s owner.We also explore the innovation side of the industry, from Diageo’s state-of-the-art sustainable facility in Alabama to the headline-grabbing Fireball-infused BuzzBallz. Plus, we get you Derby-ready with a masterclass on the Mint Julep and the debut of the "Perfecta"—the refreshing pineapple and ginger highball taking Churchill Downs by storm.Show Notes & Timestamps00:00 – May the Fourth and Derby season catch-up01:04 – Star Wars rankings: From Jar Jar Binks to modern spin-offs02:50 – Derby sponsorship: How brands win at Churchill Downs03:03 – The Merger that Wasn't: Why Pernod Ricard and Brown-Forman walked away03:57 – Diageo Montgomery: $415M investment and the future of Alabama distribution05:44 – Sazerac’s big moves: 818 Tequila investment and the $15B Brown-Forman bid06:32 – RTD Innovation: BuzzBallz meets Fireball’s cinnamon heat07:34 – The Mint Julep Masterclass: Batching, steeping, and the "pebble ice" rule12:21 – Recipe Alert: How to make "The Perfecta" (Old Forester + Pineapple + Ginger)16:40 – Inside the Finish Line Suites: A look at the Churchill Downs renovations19:00 – Woodford Reserve Master Tasters and the 2026 limited-edition flights24:49 – Global Whiskey: Future plans for Peerless, Suntory, and Yamazaki🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens 🌐 Visit: www.bourbonlens.com Discord: https://discord.gg/pd6ys5nRSU#BourbonLens #KentuckyDerby #WhiskeyNews #BrownForman #Sazerac #MintJulep #DerbyCocktails #BourbonTrends #WhiskeyBusiness #WoodfordReserveBourbon, Whiskey, Kentucky Derby, Brown-Forman, Pernod Ricard, Sazerac, Fireball BuzzBallz, Mint Julep Recipe, The Perfecta Cocktail, Diageo Alabama, Woodford Reserve, Peerless Distillery, Bourbon Lens, Bourbon Lens News

The spirits industry is at a crossroads. As consumer preferences shift toward intentional drinking and premiumization, the old playbook for craft distilleries is being rewritten. In this episode of The Bourbon Lens, we dive into the evolving market dynamics of 2026 and why the most successful brands are ditching national expansion to own their home state first.We break down the critical importance of product differentiation and why innovation is no longer optional—it’s the only way to survive a crowded shelf. Whether you are a distillery founder looking to build a loyal local following or a bourbon enthusiast curious about the "why" behind your favorite pours, this discussion offers a deep look into the creativity driving the modern whiskey movement.Key Discussion Points:The 2026 Shift: How market dynamics are changing for craft producers.Hyper-Local Branding: Why winning your backyard is the key to sustainable growth.Innovation vs. Gimmick: Using creativity to stand out in a sea of brown spirits.Consumer Psychology: What the modern whiskey drinker is actually looking for in a bottle.🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens🌐 Visit: www.bourbonlens.comDiscord: https://discord.gg/pd6ys5nRSUHashtags#BourbonLens #CraftSpirits #WhiskeyIndustry #BourbonTrends #DistilleryLife #SpiritsMarketing #WhiskeyCommunity #DrinkLocal #Bourbon2026 #EntrepreneurshipKeywordsBourbon, Whiskey, Craft Distilling, Spirits Industry Trends 2026, Whiskey Marketing, Bourbon Branding, Local Distilleries, Product Differentiation, Liquor Industry News, Podcast for Bourbon Lovers

In this episode, we pull back the curtain on the massive world of Non-Distilling Producers (NDPs) and Independent Bottlers. While many bourbon fans prioritize "grain-to-glass," some of the most innovative and prestigious bottles on the market today come from those who don't actually own a still.We break down the technical distinctions between an NDP and an Independent Bottler, the importance of transparency in labeling, and why sourcing isn't a "dirty word"—it’s a craft of its own. Plus, we dive into a live tasting, sharing our favorite whiskey and highlighting the specific brands that are elevating the industry through masterful blending and finishing.Inside This Episode:Defining the Players: The fundamental differences between NDPs and Independent Bottlers.The Transparency Movement: Why knowing the source matters to the modern consumer.Curated Tastings: Our top picks for whiskey brands that prove you don't need a distillery to make a world-class spirit.Pairing Guide: How to match complex bourbon profiles with the right culinary flavors.🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community.📸 Follow on Instagram: @bourbonlens🌐 Visit: www.bourbonlens.comDiscord: https://discord.gg/pd6ys5nRSU#BourbonLens #NonDistillingProducer #IndependentBottler #BourbonWhiskey #WhiskeyTasting #CraftSpirits #BourbonEducation #SourcedWhiskeyKeywords: bourbon, whiskey podcast, non-distilling producers, NDP, independent bottlers, whiskey tasting, bourbon pairing, sourced bourbon, blending, craft spirits, MGP, Bardstown Bourbon Company, whiskey reviews, bourbon industry trends

\In this episode of the Bourbon Lens, we sit down with Will Woodington, Director of Brand Engagement for Chicken Cock Whiskey, to celebrate a massive milestone: 170 years of "The Famous Old Brand."We dive deep into the brand’s resurgence, starting with their striking new bottle design and the highly anticipated release of their Wheated Bourbon. Will takes us through a guided tasting, explaining how the wheat profile changes the game for Chicken Cock’s lineup. We also discuss the evolving role of a Brand Ambassador in today’s whiskey landscape and get a sneak peek at the exclusive releases planned for their 170th-anniversary celebrations. Whether you are a fan of pre-prohibition history or modern craft blending, this conversation is packed with "spirited" insights.Episode Chapters00:00 Introduction to the Heritage of Chicken Cock12:07 The Deep Dive: Tasting the New Wheated Bourbon22:19 Behind the Scenes: The Role of a Brand Ambassador28:05 170th Anniversary: Upcoming Releases & Celebrations🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens🌐 Visit: www.bourbonlens.comDiscord: https://discord.gg/pd6ys5nRSU#BourbonLens #ChickenCockWhiskey #WheatedBourbon #WhiskeyTasting #BourbonCommunity #WhiskeyHistory #KentuckyBourbon #170YearsOfWhiskeyChicken Cock Whiskey, Wheated Bourbon, Will Woodington, Bourbon Tasting, Whiskey Reviews, Bourbon Lens, 170th Anniversary, Brand Engagement, Whiskey Marketing, Kentucky Spirits, New Bottle Design, Rare Bourbon, Craft Spirits

Get ready for the return of Louisville's premier bourbon and food celebration! In this episode, we dive deep into the logistics and planning behind Pig and Swig at 4th Street Live!. From the massive infrastructure of the district's 25,000 sq. ft. canopied roof to the curated "Allocation Station" featuring rare pours, we explore how this event transforms downtown Louisville into a bourbon lover's paradise.We also discuss the revitalization of the downtown corridor, the safety measures ensuring a premier guest experience, and the diverse venue options—from Guy Fieri’s Smokehouse to PBR Louisville—that make 4th Street Live the heart of Kentucky entertainment. Whether you’re a local or traveling for the ultimate bourbon country experience, this is your insider guide to the sights, sounds, and tastes of the festival.https://4thstlive.com/events-and-entertainment/events/2026/pig-and-swig🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community.📸 Follow on Instagram: @bourbonlens🌐 Visit: www.bourbonlens.comDiscord: https://discord.gg/pd6ys5nRSU#PigAndSwig #BourbonLens #4thStreetLive #LouisvilleEvents #BourbonCountry #KentuckyBourbon #BBQandBourbon #DowntownLouisville #BourbonTasting #EventPlanningbourbon festival, Pig and Swig 2026, 4th Street Live Louisville, bourbon tasting, Louisville events, event logistics, BBQ festival Kentucky, downtown Louisville revitalization, bourbon education, hospitality industry, rare bourbon pours, Allocation Station, Kentucky tourism, Bourbon Lens podcast

While the bourbon community is currently hunting for the latest Jack Daniel’s 10, 12, and 14-year batches, a massive corporate storm is brewing that could reshape the industry forever. In this episode, Jake and Scott dive into the rumored merger between Pernod Ricard and Brown-Forman. What happens to an American icon like Jack Daniel’s when it faces the prospect of foreign ownership? We explore the tension between global scale and the local authenticity we cherish.But it's not all boardroom talk—we get into the glass with a deep-dive tasting of the 2026 Jack Daniel’s Aged Series. From the "cherry cola" notes of the 14-year to the complex spices of the 10-year, we break down which bottles are worth the hunt and which offer the best value at retail.In This Episode, We Discuss:The "Perfect Storm": Why the Jack Daniel’s Aged Series is hitting the market just as merger rumors reach a boiling point.Tasting the 2026 Lineup: In-depth reviews of the 10, 12, and 14-year batches—proof points, flavor profiles, and aging impacts.Corporate Intrigue: What a Pernod Ricard/Brown-Forman merger means for the Louisville and Lynchburg distilling scenes.Safeguarding Heritage: Can a brand remain "Authentically American" under a global umbrella?Insider Tips: How to navigate the current market to score these sought-after releases at retail price.Key Takeaways:Discover the "cherry cola" and "chocolate" nuances that define the 2026 batches.Understand the real-world impact of spirits industry mergers on brand sponsorships and family-owned legacies.Learn why the proof points in this year's Aged Series tell a unique story about Tennessee whiskey craftsmanship.🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens🌐 Visit: www.bourbonlens.comDiscord: https://discord.gg/pd6ys5nRSU#JackDaniels #BourbonLens #WhiskeyPodcast #BrownForman #PernodRicard #WhiskeyCollector #Lynchburg #Louisville #BourbonCommunity #WhiskeyNewsKeywords: Jack Daniel’s 14 Year Batch 2, Pernod Ricard Brown-Forman Merger, Jack Daniel’s Aged Series 2026, Whiskey Industry News, Bourbon Lens Podcast, Tennessee Whiskey Tasting, Bourbon Investment Strategy, American Heritage Spirits, Bourbon Lens, Bourbon Lens News

What does it take to turn a historic whiskey brand into a modern, immersive destination? In this episode, we sit down with Emily Zaborowski, Director of Brand Experience for Chicken Cock Whiskey, to explore the art of storytelling through spirits.From the rustic charm of the brand home in Bardstown to the high-energy vibe of the Nulu Marketplace, Emily reveals the strategy behind creating world-class cocktail programs and unique guest experiences. We dive deep into the transition between these two iconic Kentucky locations, the creative process behind their signature pours, and how Chicken Cock is reclaiming its "Famous Old Brand" status in the heart of bourbon country.Whether you're a cocktail enthusiast or a branding nerd, this deep dive into the Nulu cocktail scene is one you won't want to miss.Opening Weekend Highlights:Thursday, March 26 (9 PM – 12 AM): A premier pop-up featuring Mover & Shaker owner Nick Hogan alongside Kelly Nelson and Tavaris Smith.Friday, March 27 (8:30 PM – 12 AM): The official menu reveal featuring a curated cocktail lineup and a live set by DJ Meeche.Saturday, March 28 (12 PM – 6 PM): NuLu Bockfest festivities including the Chicken Cock Whiskey GOAT Stakes and a rooster-calling contest.https://bourbonlens.com/chicken-cock-whiskey-opens-the-coupe-speakeasy-in-louisville/🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens🌐 Visit: www.bourbonlens.comDiscord: https://discord.gg/pd6ys5nRSU#BourbonLens #ChickenCockWhiskey #NuluMarketplace #Bardstown #CocktailCulture #WhiskeyExperience #KentuckyBourbon #BrandExperience #CraftCocktails

In this episode of the Bourbon Lens, we dive deep into the art of the blind tasting—where labels don’t matter and your palate tells the real story. We kick things off with a rigorous bourbon tasting and analysis, breaking down complex flavor profiles and sharing our unfiltered tasting notes. From there, the conversation shifts into personal anecdotes and reflections, featuring the lighthearted banter and behind-the-scenes stories you’ve come to expect.Watch (or listen) as we navigate a blind bourbon flight that threw us for a loop, revealing unexpected favorites and the challenges of identifying specific nuances under pressure. We rank the lineup based on pure taste, explore our personal preferences, and offer unique insights into the ever-evolving world of Kentucky’s finest spirits. Whether you’re a seasoned connoisseur or just starting your whiskey journey, this episode provides a candid look at how to trust your taste buds.🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens 🌐 Visit: www.bourbonlens.com Discord: https://discord.gg/pd6ys5nRSU#BourbonLens #BlindTasting #BourbonReviews #WhiskeyNotes #BourbonCommunity #KentuckyBourbon #WhiskeyLovers #BlindBourbonChallenge #TastingNotes #SpiritAnalysisKeywords: Bourbon Tasting, Blind Whiskey Tasting, Bourbon Reviews, Tasting Notes, Bourbon Flavor Profiles, Whiskey Analysis, Bourbon Lens, Bourbon Ranking, Kentucky Bourbon, Bourbon Lens News, Bourbon Education, Craft Whiskey, Bourbon Podcast.TakeawaysBourbon tasting and analysisPersonal anecdotes and reflections Blind tasting reveals surprisesRanking bourbons based on tasteDiscussion of bourbon flavorsChapters00:00 Bourbon Tasting and Analysis15:03 Personal Anecdotes and Reflections22:13 Blind Tasting and Surprises34:01 Discussion of Bourbon Flavors

The conversation delves into the world of Scotch whisky, exploring the unique distilleries, flavor profiles, and aging processes. It provides insights into the history of Campbeltown distilleries, the distinct characteristics of Scotch whisky regions, and the innovative approaches to whiskey production. The whiskey tasting sessions offer a deep dive into the flavors and complexities of Glen Scotia and Loch Lomond whiskies, highlighting their unique profiles and aging processes.TakeawaysScotch Whisky RegionsCampbeltown DistilleriesFlavor ProfilesAging ProcessInnovation in WhiskeyChapters00:00 Introduction to Scotch Whisky05:49 Campbeltown's Unique Distilling History17:08 Glen Scotia Whiskey Tasting: Glen Scotia 1024:08 Loch Lomond Whiskey Tasting: Loch Lomond 1231:40 Glen Scotia Whiskey Tasting: Glen Scotia 15

DescriptionWhat does it take to build an organic, grain-to-glass distillery in the heart of the White Mountains? In this episode of the Bourbon Lens, we sit down with Chris Burke, co-founder and master distiller of Cathedral Ledge Distillery, to explore the intersection of organic distillation and historic standards.Chris pulls back the curtain on the "Bottled-in-Bond Act" and explains why this 1897 quality standard is the backbone of their production philosophy. We dive into the complexities of organic grain sourcing, the nuances of their mash bills, and how their specific maturation environment in New Hampshire creates a flavor profile you won't find in Kentucky.You’ll learn about the technical side of barrel selection, the importance of seasonal labeling, and how Cathedral Ledge is navigating the challenges of direct-to-consumer (DTC) sales and legislation. From the first drop of the hearts to the final tasting notes, this conversation is an essential guide for anyone interested in the transparency, entrepreneurship, and artistry behind modern American whiskey.Chapters00:00 Introduction to Cathedral Ledge Distillery06:13 The Importance of the Bottled-in-Bond Act13:25 Maturation and Barrel Selection in the Northeast18:48 Crafting Unique Whiskey: Mash Bills & Process25:33 Marketing Strategy & Direct-to-Consumer Sales33:17 Tasting Preferences & Favorite Pours🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community.📸 Follow on Instagram: @bourbonlens 🌐 Visit: www.bourbonlens.com Discord: https://discord.gg/pd6ys5nRSUHashtags#BourbonLens #CathedralLedge #OrganicWhiskey #BottledInBond #GrainToGlass #CraftDistilling #WhiskeyPodcast #NewHampshireSpirits #MasterDistiller #BourbonCommunity #WhiskeyMaturationKeywordsCathedral Ledge Distillery, Chris Burke, organic bourbon, Bottled-in-Bond Act, grain to glass, New Hampshire whiskey, craft distillery marketing, direct to consumer spirits, whiskey mash bill, barrel selection, Bourbon Lens, Bourbon Lens News

DescriptionIn this episode of the Thursday Thoughts with Bourbon Lens, we step outside the world of whiskey to explore the rich heritage and meticulous craftsmanship of Pezuña Blanca Tequila. Named after the legendary horse with a single white hoof—a symbol of balance and good fortune—this brand is redefining premium agave spirits through tradition and sustainability.We dive deep into the volcanic soils of the Amatitán Valley at NOM 1480, exploring how Pezuña Blanca maintains a low-impact, organic approach to farming that respects the land and the legacy of the Mexican charros. We compare the crisp, vibrant Blanco—representing new beginnings—with the nuanced Reposado, which showcases the beauty of patience and light oak maturation.Discover why the "additive-free" movement is critical for the future of tequila and how it ensures a clean, authentic, and enjoyable sipping experience. Whether you are a dedicated tequila aficionado or a bourbon lover looking to expand your palate, this episode offers an inside look at a spirit made with true intention and artistic flair.We wrap up with a look at their stunning collectible ceramic bottles and where you can find these expressions for your own collection or as a standout gift for the Year of the Horse.00:00 Introduction to Tequila & The Pezuña Blanca Legend 05:04 Tasting & Comparison: Blanco vs. Reposado🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community.📸 Follow on Instagram: @bourbonlens 🌐 Visit: www.bourbonlens.com Discord: https://discord.gg/pd6ys5nRSUHashtags#BourbonLens #PezuñaBlanca #TequilaTasting #AdditiveFreeTequila #NOM1480 #AgaveSpirits #YearOfTheHorse #CraftTequila #Reposado #TequilaLovers #Sustainability #MexicoHeritageKeywordsPezuña Blanca Tequila, Reposado Tequila, additive-free tequila, NOM 1480, Amatitán Valley, organic agave spirits, Year of the Horse 2026, tequila tasting notes, premium tequila gifting, Mexican tequila heritage, Bourbon Lens, Bourbon Lens News

DescriptionWhat happens when you combine the high-altitude climate of Colorado with a scientific approach to barrel maturation? In this episode, we sit down with Ben Rosen, co-founder of Onyx and Amber, to discuss their meteoric rise and recent wins at the World Whiskies Awards.Ben pulls back the curtain on their "guest blender" philosophy and explains why small-batch variation isn't just a byproduct of craft distilling—it’s the goal. We explore the delicate balance between the art of sensory blending and the science of wood interaction, and how Onyx and Amber is shaping the future of craft whiskey.In this episode, you’ll learn:The secrets behind their award-winning Colorado aging process.How Onyx and Amber utilizes "guest blenders" to create diverse flavor profiles.The impact of altitude and climate on whiskey maturation.Why the future of whiskey lies in the transparency of small-batch blending.Subscribe & Connect🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community.📸 Follow on Instagram: @bourbonlens🌐 Visit: www.bourbonlens.comDiscord: https://discord.gg/pd6ys5nRSUHashtags#BourbonLens #OnyxAndAmber #CraftWhiskey #WhiskeyBlending #WorldWhiskiesAwards #ColoradoWhiskey #BourbonCommunity #Distilling #SmallBatchWhiskeyKeywordsOnyx and Amber, Ben Rosen, whiskey blending, craft distillery, World Whiskies Awards, Colorado whiskey, barrel aging, small batch bourbon, whiskey podcast, master blender, bourbon tasting, spirits industry, craft spirits

How did High West Distillery evolve from a small Utah blending house into one of the most innovative names in American whiskey? In this educational deep-dive interview, Isaac Winter shares exclusive insights into High West’s 20-year journey—revealing the blending philosophy, mash bill strategies, barrel experiments, and proofing techniques that define the brand today.From early craft beginnings to developing in-house distillate and bold limited releases, Isaac explains how agility fuels innovation. Learn how High West layers mash bills—like 60/40 corn and malted barley with rye accents—into complex, balanced expressions. Discover the details behind their reimagined cask strength release, barrel selection strategy, fermentation profiles, and how proof impacts flavor.We also explore High West’s cutting-edge collaborations, including cacao-infused barrels and specialty barrel work with Kelvin Cooperage, known for delivering marshmallow and graham cracker notes.Whether you’re a bourbon enthusiast refining your palate, a collector tracking limited releases, or an industry insider seeking behind-the-scenes production insight, this episode delivers actionable knowledge to elevate your whiskey game.If you want to understand how sourcing, blending, barrel finishing, and innovation shape the future of American whiskey, this conversation is essential listening.The future of American whiskey is evolving—and High West is helping lead the charge.🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community.📸 Follow on Instagram: ⁨@bourbonlens⁩🌐 Visit: www.bourbonlens.comDiscord: https://discord.gg/pd6ys5nRSUHashtags#HighWest #HighWestWhiskey #AmericanWhiskey #BourbonPodcast #WhiskeyBlending #CaskStrength #LimitedRelease #UtahDistillery #WhiskeyEducation #BourbonLensKey TakeawaysHigh West celebrates 20 years of blending-driven whiskey innovationBlending philosophy: iterative layering of multiple mash bills for complexityTransition from sourced whiskey to in-house mash bills and production controlThe strategy behind their reimagined cask strength releaseBarrel selection, fermentation profiles, and proofing as tools for balanceCollaborative innovation with Ritual Chocolate and Kelvin barrelsAgility through sourcing and limited releases keeps the portfolio freshFlavor profile highlights: cereal grains, dark fruit, spice, marshmallow, graham crackerSoundbites“20 years of High West—what a milestone!”“Our blending style is super iterative.”“Taste the cereal grains in every sip.”KeywordsHigh West, High West Distillery, Isaac Winter, whiskey podcast, bourbon podcast, American whiskey, whiskey blending, Utah distillery, cask strength whiskey, limited release bourbon, American single malt, whiskey tasting notes, barrel finishing, Ritual Chocolate collaboration, Kelvin barrels, bourbon innovation, Bourbon Lens, Bourbon Lens News

Winter whiskey should do more than warm you up — it should transform the entire experience.In this episode of Bourbon Lens, Jake and Scott explore how seasonal changes influence flavor perception, bottle selection, and the way we enjoy whiskey during colder months. From rich, layered bourbons to spicy ryes and innovative cask finishes, they break down what truly makes a whiskey “winter-ready.”You’ll hear tasting notes and discussion around standout bottles like High West Distillery Cask Strength, 1792 Full Proof, Green River Distilling Company Full Proof, Wild Turkey 17 Year, Old Fitzgerald 15 Year, Sagamore Spirit Rye, and Old Overholt Rye. The conversation covers proof, age, mash bill nuance, finishing techniques, and why bold, complex profiles shine brightest in winter.Scott shares his gravitation toward tobacco, caramel, maple, and dark stewed fruit notes for cozy nights, while Jake explores the impact of Calvados, sherry, and toasted grain finishes that add layers of warmth and nostalgia. They also discuss the resurgence of single barrels, the growing demand for transparency in 2026, and how storytelling shapes today’s whiskey landscape.Beyond the glass, the episode touches on winter rituals — from hot toddies and old fashioneds to the metaphor of snow removal as it relates to whiskey’s warming power. Whether you're settling in by the fire or reflecting during winter’s slower pace, this episode will help you choose whiskies that elevate the season.If you're ready to deepen your winter sipping ritual and approach whiskey with more intention, this is your essential cold-weather guide.Subscribe🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. Keep this at the bottom📸 Follow on Instagram: @bourbonlens🌐 Visit: www.bourbonlens.comDiscord: https://discord.gg/pd6ys5nRSUHashtags#WinterWhiskey #BourbonLens #Bourbon #RyeWhiskey #CaskStrength #SingleBarrel #WhiskeyTasting #SeasonalSips #WhiskeyCommunity #BourbonPodcastKey TakeawaysCold weather enhances bold, rich, and complex whiskey profilesProof and age matter — but balance and flavor depth matter moreWinter flavor notes include caramel, tobacco, maple, dark fruit, and toasted oakFinishes like sherry, Calvados, and maple can amplify seasonal warmthSingle barrels and transparency are shaping whiskey’s futureSeasonal cocktails like hot toddies and old fashioneds complement winter poursEnvironment and mindset influence how whiskey is experiencedSoundbites“Winter whiskey should transform the moment, not just warm your hands.”“Proof matters — but depth is what carries you through the season.”“The right finish can turn a dram into a fireside memory.”“Cold weather rewards bold flavor.”Keywordswinter whiskey, best winter bourbon, rye whiskey for winter, cask strength bourbon, High West Cask Strength, 1792 Full Proof review, Green River Full Proof tasting, Wild Turkey 17 Year, Old Fitz 15 Year, Sagamore Spirit Rye, Old Overholt Rye, whiskey finishes sherry Calvados maple, seasonal whiskey selection, bourbon podcast, whiskey transparency 2026

Most bourbon fans have overlooked one of the most nuanced finishing trends sweeping American whiskey—until now. In this episode of Five Minute Fridays, we explore Rabbit Hole Distillery’s Sucrule Maple Burle Cask Finished Bourbon and break down why this innovative release is redefining what a winter finish can be.Crafted from a four-grain triple malt mash bill and bottled at 106.9 proof, Sucrule showcases how thoughtful finishing can elevate a base whiskey without overpowering it. The Maple Burle cask introduces an unexpected tropical character—think tapioca pudding, toasted coconut, and subtle fruit—layered over caramel sweetness and structured grain notes.In this episode, Jake dives into how proof amplifies flavor intensity, why mash bill composition matters in finished bourbon, and how the maple cask complements rather than dominates the whiskey. The balance between sweetness and malt creates harmony, not chaos—offering a bold yet refined drinking experience.We also discuss broader trends in American whiskey, including the rise of creative finishing techniques and what they signal for bourbon’s future. If you’re curious about maple finishes, tropical tasting notes, or how distillers are pushing boundaries while maintaining balance, this episode is your guide.Failing to explore innovative finishes like Maple Burle risks staying in predictable flavor territory. Whether you're a collector, bartender, or curious enthusiast, this conversation will expand your palate and deepen your appreciation for modern bourbon craftsmanship.Subscribe🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. Keep this at the bottom📸 Follow on Instagram: @bourbonlens🌐 Visit: www.bourbonlens.comDiscord: https://discord.gg/pd6ys5nRSUHashtags#RabbitHole #MapleBurle #BourbonReview #FinishedBourbon #AmericanWhiskey #WhiskeyTasting #CraftSpirits #BourbonLens #FiveMinuteFridaysKey TakeawaysMaple Burle cask finishing adds tropical and toasted sweetness106.9 proof enhances structure and flavor intensityA four-grain triple malt mash bill supports finishing complexitySweet maple notes balance with grain and malt backboneInnovative finishing techniques are shaping bourbon’s futureFinished bourbons can be adventurous without sacrificing harmonySoundbites“This isn’t just a winter finish—it’s a tropical surprise in a bourbon glass.”“Proof amplifies the sweetness, but the mash bill keeps it grounded.”“The best finishes complement the whiskey—they don’t cover it up.”“Maple Burle may be the next evolution of seasonal bourbon.”KeywordsRabbit Hole Sucrule, Maple Burle bourbon, Rabbit Hole Distillery, finished bourbon review, maple cask bourbon, four grain mash bill bourbon, 106.9 proof bourbon, tropical bourbon notes, toasted coconut bourbon, innovative whiskey finishes, American whiskey trends, bourbon tasting podcast, Bourbon Lens

Winter is the perfect time to explore the bold, layered world of finished whiskies. In this episode of Bourbon Lens, Jake and Scott dive into the finishes that shine in colder months—from rich maple casks and decadent sherry barrels to spice-forward rye and stout finishes. Learn how finishing methods transform aroma, texture, and flavor, turning an everyday pour into a warm seasonal ritual.We discuss why maple and sherry finishes are surging in popularity, highlight standout releases like maple-finished bourbons and stout-finished expressions, and share practical strategies for choosing the right winter whiskey based on mood, setting, and flavor balance. Beyond tasting notes, the conversation also explores intentional living, parenting lessons, and the importance of carving out time for personal growth—even during life’s busiest seasons.Whether you're building a winter tasting lineup, searching for your next favorite bottle, or simply curious about how finishing casks shape flavor, this episode delivers approachable insights for beginners and seasoned whiskey enthusiasts alike.Subscribe:🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. Keep this at the bottom📸 Follow on Instagram: @bourbonlens🌐 Visit: www.bourbonlens.comDiscord: https://discord.gg/pd6ys5nRSUHashtags:#Bourbon #Whiskey #FinishedWhiskey #WinterWhiskey #BourbonCommunity #WhiskeyTasting #RyeWhiskey #SherryFinish #MapleCask #BourbonLensKey Takeaways:• Finished whiskies continue to grow in popularity, especially during winter months.• Maple cask finishes add sweetness and depth without overwhelming the base whiskey.• Rye and sherry finishes create warm spice and rich fruit complexity ideal for cold weather.• Intentional whiskey selection can elevate both tasting experiences and seasonal moods.• Parenting and personal growth lessons often come from everyday challenges and reflection.• Taking time for self-care is essential, even during busy seasons.Soundbites:• “It’s the wild wild west of 2026.”• “I need to pick my first book.”• “Let’s talk about whiskey.”Keywords:bourbon, whiskey, finished whiskies, winter flavors, maple cask, rye whiskey, sherry finish, whiskey tasting, parenting, personal growth

What if a bourbon under $50 could deliver the depth, texture, and decadence you’d expect from a $200 bottle? In this episode, we uncover a true sleeper hit: ASW Fiddler Toasted, a high-wheat mash bill bourbon finished for 26 months in toasted oak that punches far above its age and price.At just six years old, this whiskey defies expectations. We dive deep into why its 80% high-wheat mash bill and toasted barrel finish unlock layers of flavor most people associate with far older bourbon. From a surprising citrus-forward nose to rich waves of toffee, vanilla, marshmallow, black tea, leather, and herbal notes, this pour proves that toasted bourbon doesn’t have to taste one-dimensional.You’ll hear how batch variation adds personality to each release, why the proof and balance make it an ideal winter sipper, and how thoughtful finishing can create maturity without decades in the rickhouse. This episode isn’t just tasting notes—it’s a practical guide to spotting bourbons that deliver luxury-level experience at an accessible price.If you love discovering bottles that overdeliver, elevate your home bar, and reward curiosity, this is one episode you don’t want to miss.Subscribe🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community.📸 Follow on Instagram: @bourbonlens🌐 Visit: www.bourbonlens.comDiscord: https://discord.gg/pd6ys5nRSUHashtags#Bourbon #ToastedBourbon #HighWheatBourbon #AffordableBourbon #WhiskeyReview #BourbonTasting #CraftWhiskey #ASWFiddler #BourbonLensKey TakeawaysHow a high-wheat mash bill changes mouthfeel, sweetness, and balanceWhy 26 months in toasted oak creates depth without over-oakingTasting notes that go beyond standard toasted profilesHow batch variation adds character rather than inconsistencyTips for identifying bourbons that drink “older” than their age statementWhy this bottle shines as a winter and cold-weather pourSoundbites“This drinks like a $200 bourbon hiding in a $40 bottle.”“Toasted doesn’t mean one-note—and this proves it.”“Six years on paper, but it tastes twice as mature.”“High wheat plus toasted oak is a cheat code for complexity.”KeywordsASW Fiddler Toasted, toasted bourbon, high wheat bourbon, affordable bourbon, craft bourbon, bourbon finished in toasted oak, bourbon tasting notes, winter bourbon, value bourbon, Bourbon Lens

Unlock the future of bourbon with an exclusive behind-the-scenes look at the inaugural Kentucky Bourbon Country Auction, a landmark event blending patriotism, craftsmanship, and community. In this episode of The Bourbon Lens, Jake sits down with bourbon industry veteran Andrew Varga to reveal how this first-of-its-kind auction is set to become a defining moment in bourbon culture.Celebrating the 250th anniversary of the United States, the Kentucky Bourbon Country Auction brings together rare barrels, one-of-a-kind distillery experiences, and powerful charitable initiatives supporting injured veterans through the Bob Woodruff Foundation. From a standout 10-year honey-wheated barrel to immersive Bourbon Trail experiences, this event proves bourbon is more than a drink—it’s a lifestyle, a heritage, and a force for good.You’ll hear insider stories from the grand reveal tasting at Louisville’s historic Frazier Museum, learn how distillers collaborated to create unforgettable auction lots, and discover why Andrew believes this weekend could become the “Daytona 500 of bourbon season.”Whether you’re a bourbon enthusiast, history buff, or someone who loves stories where community and culture collide, this episode offers a rare look at how Kentucky bourbon continues to unite people while honoring America’s past and investing in its future.🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community.📸 Follow on Instagram: ⁨@bourbonlens⁩🌐 Visit: www.bourbonlens.com💬 Join the Discord: https://discord.gg/pd6ys5nRSUHashtags#BourbonLens #KentuckyBourbon #BourbonAuction #BourbonCulture #AmericanWhiskey #BourbonTrail #VeteransSupport #BobWoodruffFoundation #BourbonLifestyle #BourbonCommunity #KentuckyEvents #BourbonPodcastKey TakeawaysWhy the Kentucky Bourbon Country Auction is launching during America’s 250th anniversaryHow rare barrels and exclusive experiences elevate bourbon beyond the bottleThe role of bourbon in American identity and cultural storytellingHow the auction supports veterans through the Bob Woodruff FoundationWhy collaboration—not competition—is shaping bourbon’s futureHow this event could become the annual kickoff to bourbon seasonSoundbites“Bourbon isn’t just a drink—it’s a lifestyle rooted in American heritage.”“This auction has the potential to become the Daytona 500 of bourbon season.”“When bourbon brings the industry together, everyone wins—especially our veterans.”“Kentucky bourbon tells America’s story, one barrel at a time.”KeywordsKentucky Bourbon Country Auction, bourbon auction, Kentucky bourbon, American whiskey, bourbon culture, bourbon podcast, Bourbon Trail experiences, rare bourbon barrels, bourbon charity event, Bob Woodruff Foundation, veterans charity bourbon, bourbon lifestyle, Andrew Varga, Bourbon Lens

DescriptionUnlock the secrets behind Georgia’s fast-growing whiskey scene in this in-depth conversation with Whit Hagemann, distiller at ASW Distillery, on The Bourbon Lens. Hosts Jake and Scott dive into how a nearly decade-old craft distillery is making national waves by blending transparency, creativity, and quality-driven innovation.Whit shares how ASW balances sourced whiskey and in-house distillation, creating approachable everyday pours like Fiddler Wheated alongside bold, experimental releases such as the award-winning Fiddler Encore Georgia Oak. From unique mash bills featuring Bloody Butcher corn to finishes in Jamaican rum, tawny port, and toasted barrels, ASW is crafting whiskeys that appeal to both traditional bourbon drinkers and adventurous palates.The conversation explores the challenges of scaling craft whiskey without losing identity, the importance of building relationships with specialty distributors and local retailers, and why transparency on labels resonates with today’s educated whiskey consumers. Whit also discusses how awards, community engagement, and creative risk-taking help ASW compete beyond Kentucky and expand into new markets.Whether you’re passionate about craft bourbon, American single malt, or the future of U.S. distilling outside traditional regions, this episode offers rare behind-the-scenes insight into how small distilleries make big moves—and why American whiskey’s next chapter may be written well beyond Kentucky.🔔 Subscribe🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. Keep this at the bottom📸 Follow on Instagram: @bourbonlens🌐 Visit: www.bourbonlens.com💬 Join the Discord: https://discord.gg/pd6ys5nRSUHashtags#ASWDistillery #GeorgiaWhiskey #FiddlerBourbon #CraftWhiskey#AmericanSingleMalt #WhiskeyPodcast #BourbonLens#WhiskeyCommunity #CraftDistilling #AmericanWhiskeyKey TakeawaysASW Distillery has been operating for nearly a decade and gaining national recognitionThe brand balances sourced whiskey with in-house distillation for flexibility and qualityFiddler serves as ASW’s flagship line, blending accessibility and experimentationUnique finishes and creative mash bills are central to ASW’s identityCommunity engagement and consumer education fuel long-term growthScaling production while preserving quality remains a key challengeAwards help craft distilleries build credibility in competitive marketsThe whiskey community plays a vital role in supporting independent producersTransparency on labels strengthens trust with enthusiastsFuture growth includes expanded distribution and new regional marketsSoundbites“Fiddler has a dual meaning.”“We want to do something to it.”“We have a bright future ahead.”KeywordsASW Distillery, Georgia whiskey, Fiddler bourbon, whiskey sourcing, craft distilling, unique whiskey finishes, bourbon trail, whiskey community, American single malt, whiskey awards, craft whiskey podcast, American whiskey innovation, Bourbon Lens

In this episode of 5 Minute Fridays, Jake Lewellen revisits the highly anticipated Elijah Craig Barrel Proof B525, breaking down why this release stands out among recent batches. Bottled at a robust 126.2 proof and nearly 12 years old, B525 delivers a classic Heaven Hill profile with rich layers of cocoa, vanilla, nuttiness, and chocolate oak. Jake walks through his tasting notes, highlighting the bourbon’s balanced corn sweetness, complex palate, and signature Elijah Craig character. Whether you’re hunting this bottle or simply love barrel proof bourbon, this episode offers a concise yet flavorful deep dive into one of the most talked-about releases of the year.Subscribe🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. Keep this at the bottom📸 Follow on Instagram: ⁨@bourbonlens⁩🌐 Visit: www.bourbonlens.comDiscord: https://discord.gg/pd6ys5nRSUHashtags#ElijahCraig #BarrelProof #B525 #HeavenHill #BourbonReview #BourbonTasting #WhiskeyNotes #5MinuteFridays #BourbonLens #BourbonEnthusiastKey TakeawaysElijah Craig Barrel Proof B525 is a standout releaseB recipe batches are usually lower proof, but B525 comes in hot at 126.2The traditional Heaven Hill profile shines with cocoa, vanilla, and nuttinessThe palate delivers corn sweetness layered with chocolate oakB525 feels quintessentially Elijah Craig in characterNearly 12 years of aging adds depth and a rich, woody funkJake is excited for upcoming releases like A126 and B526This bottle is highly recommended for bourbon enthusiastsComplexity and richness define the overall experienceIf you see one on the shelf, it’s worth grabbingSoundbites“Elijah Craig B525 is a standout bourbon.”“Traditional Heaven Hill profile includes cocoa, vanilla, and nuttiness.”“The bourbon has a complex palate with corn sweetness.”“Jake finds B525 to be quintessential Elijah Craig.”“The bourbon is nearly 12 years old.”“Listeners are encouraged to grab a bottle.”“B525 is recommended for bourbon enthusiasts.”“Excited for future releases like A126 and B526.”KeywordsElijah Craig, Barrel Proof, B525, bourbon, whiskey, tasting notes, Heaven Hill, cocoa, vanilla, nuttiness, bourbon enthusiasts

In this episode of Thursday Thoughts, Jake Lewellen breaks down everything you need to know about bourbon—America’s native spirit. From its deep-rooted history and the origins of its name to the lasting impact of the Bottled and Bond Act of 1897 and the disruption caused by Prohibition, this episode covers it all. Jake explains the strict legal standards that define bourbon, including mash bills, aging requirements, and what “straight bourbon” really means. He also dives into common bourbon flavor profiles and shares approachable tasting tips for beginners and seasoned drinkers alike. Whether you enjoy bourbon neat, on the rocks, or in a cocktail, this episode celebrates drinking bourbon your way while honoring the tradition behind the glass.Subscribe🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. Keep this at the bottom📸 Follow on Instagram: ⁨@bourbonlens⁩🌐 Visit: www.bourbonlens.comDiscord: https://discord.gg/pd6ys5nRSUHashtags#Bourbon #AmericanWhiskey #BottledInBond #BourbonHistory #WhiskeyEducation #BourbonTasting #StraightBourbon #WhiskeyPodcast #BourbonLens #ThursdayThoughtsKey TakeawaysBourbon is America’s native spirit with a rich historical legacyThe Bottled and Bond Act of 1897 was the first U.S. consumer protection lawBourbon must be made from at least 51% cornBourbon is aged in new, charred oak barrelsProhibition caused many historic distilleries to shut downStraight bourbon must be aged for a minimum of two yearsCorn-heavy mash bills give bourbon its signature sweetnessDifferent mash bills create diverse flavor profilesThere’s no wrong way to drink bourbon—enjoy it your waySoundbites“Aged in new charred oak barrels.”“Drink it however you want!”“Tell us how you like to drink it!”Keywordsbourbon, whiskey, American spirit, bottled in bond act, prohibition, bourbon history, bourbon flavor profiles, bourbon tasting tips, straight bourbon, American whiskey education

In this episode of The Bourbon Lens, hosts Jake and Scott dive headfirst into what 2026 could mean for the bourbon industry. From production pauses at major distilleries to the continued rise of craft producers and non-distilling producers (NDPs), the guys explore how shifting market dynamics are reshaping bourbon as we know it.They break down why sustainability and intentional production matter more than ever, how consumer preferences are evolving toward fewer but higher-quality releases, and why experiential whiskey events and bourbon festivals will be critical for brands looking to stand out. Along the way, Jake and Scott also reflect on personal goals, creating lasting memories, and the role whiskey clubs and communities play in keeping bourbon culture thriving.Whether you’re a casual drinker, a serious collector, or someone curious about where bourbon is headed next, this episode offers thoughtful insight into the future of whiskey in 2026 and beyond.Subscribe🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community.📸 Follow on Instagram: @bourbonlens🌐 Visit: www.bourbonlens.com💬 Discord: https://discord.gg/pd6ys5nRSUHashtags#Bourbon #BourbonPodcast #Whiskey #WhiskeyPodcast #Bourbon2026 #CraftDistillery #BourbonIndustry #WhiskeyCommunity #NDP #BourbonTrends #AmericanWhiskey #BourbonCultureKey Takeaways2026 is shaping up to be a pivotal year for the bourbon industryProduction pauses signal a push toward sustainability and long-term planningCraft distilleries are gaining momentum, especially at the regional levelNDPs must innovate through blending, storytelling, and unique offeringsExperiential engagement will be a major driver for bourbon brandsConsumer demand is shifting toward fewer, higher-quality releasesPricing and availability continue to influence buying behaviorBourbon festivals and shared experiences strengthen communityPersonal growth and intentional living are recurring themes for the hostsThe bourbon industry remains cyclical, with trends constantly evolvingSoundbites“2026 is upon us.”“The hardest working still in bourbon.”“Fewer, bigger, better.”KeywordsBourbon, Bourbon Podcast, Whiskey Podcast, Bourbon 2026, Craft Distilleries, NDPs, Non Distilling Producers, Whiskey Production, Bourbon Industry Trends, Bourbon Festivals, Whiskey Community, American Whiskey, Personal Growth, Bourbon Market

In this episode of The Bourbon Lens, Jake Lewellen takes a closer look at New Riff’s Balboa Rye 95.5, a standout rye whiskey that showcases the distillery’s continued innovation and quality. Jake breaks down the tasting notes, highlighting a creamy, fruity nose followed by a balanced palate of sugary citrus and peppery rye spice.This rye delivers a smooth yet flavorful experience, making it an excellent pour to kick off the year. Beyond the glass, Jake discusses why New Riff is a distillery to watch in 2026, pointing to their creative releases, thoughtful mash bills, and increasing use of older age statements that continue to elevate their portfolio.If you’re a rye whiskey fan or curious about emerging trends in American whiskey, this episode is a must-listen.Subscribe🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community.📸 Follow on Instagram: @bourbonlens🌐 Visit: www.bourbonlens.com💬 Discord: https://discord.gg/pd6ys5nRSUHashtags#NewRiff #BalboaRye #RyeWhiskey #WhiskeyReview #BourbonLens #WhiskeyPodcast #AmericanWhiskey #CraftDistillery #WhiskeyTasting #RyeReview #BourbonCommunityKey TakeawaysNew Riff Balboa Rye 95.5 delivers a creamy, fruity, and well-balanced rye profileThe nose offers soft fruit and cream notesThe palate balances sugary citrus with classic rye pepper spiceBalboa Rye 95.5 is an approachable yet flavorful rye whiskeyNew Riff continues to stand out through innovation and qualityOlder age statements position New Riff as a distillery to watch in 2026Soundbites“A creamy, fruity rye that really stands out.”“This is a great way to start the year.”“New Riff is absolutely one to watch in 2026.”KeywordsNew Riff, Balboa Rye 95.5, Rye Whiskey Review, New Riff Distillery, Rye Whiskey, American Rye, Craft Whiskey, Whiskey Podcast, Whiskey Tasting Notes, Bourbon Lens, Whiskey 2026 Trends

In this episode of The Bourbon Lens Podcast, Jake and Scott welcome Jay West, widely known in the bourbon community as T8ke, and now the Principal Whiskeymaker at Middleburg Barrel Company. Jay joins the show to discuss his unique path through the whiskey world—from the early days of Reddit’s r/bourbon community, to his work with Whiskey Raiders, and into his current role shaping Middleburg’s growing portfolio of American whiskey.The conversation explores how Jay’s years as a whiskey critic and reviewer helped refine his palate and approach to barrel selection and blending. Jake, Scott, and Jay discuss Middleburg Barrel Company’s current releases, including The Reveries and Provenance Bourbon, and how Jay balances creativity, deep bourbon knowledge, and practical grit when building a whiskey brand in today’s competitive market.Jay also shares insight into his long-term vision for Middleburg Barrel Company, plans to expand the portfolio, and what it takes to transition from evaluating whiskey to actively creating it. Throughout the episode, listeners get a behind-the-scenes look at modern independent whiskey making through the lens of one of the most respected palates in American bourbon.About Jay West (T8ke):Jay West is a multifaceted spirits professional with a foundation rooted in years of experience as a professional critic and spirits writer, having reviewed thousands of whiskeys from around the world. He has been featured in major lifestyle and spirits-focused publications such as Gear Patrol, Men’s Health, Bourbon Pursuit, The Bourbon Life Podcast, The RumCast, and more. Through his work, Jay has established himself as a trusted voice in the industry, providing insight and expertise that resonate with both casual enthusiasts and seasoned connoisseurs.Jay’s expertise in barrel selection and blending has made him a sought-after figure in the whiskey community. Beyond his writing, he has collaborated with leading distilleries, brands, and industry professionals—including Beam Suntory and Diageo—to curate and create exclusive bottlings rooted in innovation. These releases have earned critical acclaim nationwide, showcasing his keen palate and ability to craft compelling whiskey experiences.In his latest venture, Jay now lends his curation talents as Principal Whiskeymaker at Middleburg Barrel Company, makers of Provenance Bourbon. In this role, he oversees barrel selection and blending, ensuring each release meets the highest standards of quality and craftsmanship.

In this episode of The Bourbon Lens Podcast, Jake and Scott welcome Kevin Aslan of Hotaling & Co., Head Distiller/Blender for Old Potrero, and a longtime friend of the show. The conversation spans two shared passions—gin and rye whiskey—and highlights what makes Old Potrero one of the most distinctive producers in American whiskey. Jake and Scott dive into Kevin's and Scott's mutual love of gin, including a discussion of Junipero Gin and its lineup, exploring how botanical balance and unique gin prodction resonates with modern drinkers. The conversation then shifts to Old Potrero's approach to rye whiskey, focusing on its use of 100% malted rye grain, a style that sets the distillery apart from traditional rye producers. The group discusses the Old Potrero 6 Year Old Toasted Barrel Malted Rye Whiskey, examining how toasted oak influences sweetness, spice, and mouthfeel. The episode wraps with a tasting and deeper discussion of an allocated Old Potrero Cellar Series release—the Toasted Barrel Rye Whiskey finished in Gundlach Bundschu Gewürztraminer barrels. Kevin shares insight into how wine finishing, barrel selection, and malted rye interact to create layered, expressive whiskey, while Jake and Scott reflect on how these finishes expand the conversation around American rye. Stream this episode on your favorite podcast platform, and if you enjoy what you hear, we'd love for you to leave us a review. We're incredibly grateful for your continued support over the past six years. A special thank you goes out to our amazing community of Patreon supporters—your support helps keep Bourbon Lens going strong! If you're enjoying the podcast, consider leaving a 5-star rating, writing a quick review, and sharing the show with a fellow bourbon enthusiast. You can follow us @BourbonLens on Instagram, Facebook, LinkedIn, and X. Want to go a step further? Support us on Patreon for exclusive behind-the-scenes content, Bourbon Lens swag, access to our Tasting Club, and more. Have questions, feedback, or guest suggestions? Drop us a line at [email protected]. Explore BourbonLens.com for blog posts, the latest whiskey news, our full podcast archive, and detailed whiskey reviews. Cheers, Scott & Jake Bourbon Lens

In this episode of The Bourbon Lens Podcast, Jake and Scott travel to Clermont, Kentucky to sit down with Alex Bowie, Director of Homeplace Experiences at the James B. Beam Distilling Co. The conversation was recorded on location in Beam's brand-new podcast studio, with Bourbon Lens receiving early access to the space for an exclusive insider look. While working through a few first-day kinks in the new studio, Jake and Scott explore what makes the Beam Homeplace experience unique and dive into the current and upcoming whiskey innovations coming out of the James B. Beam Distilling Co. Alex shares insight into how Beam approaches storytelling, hospitality, and innovation while honoring generations of bourbon-making tradition. A major focus of the episode is the debut of the Hardin's Creek Warehouse Series, a new limited collection designed to showcase how different warehouse environments shape bourbon flavor. The discussion breaks down how rickhouse design, height, and microclimate influence maturation—even when all other production variables remain the same. The episode wraps with a look at Beam's newly announced partnership with the Cadillac Formula One Team, set to debut during Cadillac's inaugural 2026 F1 season, highlighting Beam's expanding global presence and crossover into motorsports culture. Hardin's Creek Warehouse Series: Release Details A New Chapter in Hardin's Creek Innovation The Hardin's Creek Warehouse Series is a limited, three-part collection that builds on the brand's experimental roots. Following the 2023 Kentucky Series—which explored terroir across multiple Beam campuses—this release isolates a single variable: the warehouse itself. Each bourbon uses the same mash bill and production process, allowing the aging environment to take center stage. As Freddie Noe, Eighth Generation Master Distiller at the James B. Beam Distilling Co., explains, the Warehouse Series demonstrates how maturation environments alone can dramatically shape flavor. The Three Warehouse Expressions Warehouse R – "The Mushroom" Aged in a single-story, windowless warehouse Cool, dark conditions similar to a forest floor Flavor profile emphasizes deep oak influence and toasted sweetness 55% ABV (110 proof), 11 years old Warehouse W – "The Beaver" Aged in a nearly 100-year-old, five-story rickhouse near a creek Produces a balanced bourbon with lighter oak smoke and depth 55% ABV (110 proof), 11 years old Warehouse G – "The Owl" Aged in a towering nine-story warehouse Results in layered aromatics and increased complexity 55% ABV (110 proof), 11 years old Each bottle features artwork by surrealist artist Max Loeffler, using symbolic characters and hidden design elements to tell the story of each warehouse environment. SRP: $149.99 per 700mL bottle Availability: Limited, select markets   Stream this episode on your favorite podcast platform, and if you enjoy what you hear, we'd love for you to leave us a review. We're incredibly grateful for your continued support over the past six years. A special thank you goes out to our amazing community of Patreon supporters—your support helps keep Bourbon Lens going strong! If you're enjoying the podcast, consider leaving a 5-star rating, writing a quick review, and sharing the show with a fellow bourbon enthusiast. You can follow us @BourbonLens on Instagram, Facebook, LinkedIn, and X. Want to go a step further? Support us on Patreon for exclusive behind-the-scenes content, Bourbon Lens swag, access to our Tasting Club, and more. Have questions, feedback, or guest suggestions? Drop us a line at [email protected]. Explore BourbonLens.com for blog posts, the latest whiskey news, our full podcast archive, and detailed whiskey reviews. Cheers, Scott & Jake Bourbon Lens  

In this episode of The Bourbon Lens Podcast, Jake and Scott sit down with Chris Fletcher, Master Distiller at Jack Daniel's Distillery, to discuss several of the most exciting recent and upcoming releases from the historic Tennessee distillery. The conversation covers the debut of Jack Daniel's Single Barrel Heritage Barrel Tennessee Whiskey, a new year-round offering built around barrels matured at the distillery's highest elevations. Chris walks through the unique Heritage Barrel program, how lower barrel entry proof and warehouse placement influence flavor, and why this release reflects Jack Daniel's traditional approach to whiskey making. Jake and Scott also dive into the latest Jack Daniel's Single Barrel Special Release Tanyard Hill Rye, a barrel proof Tennessee rye aged in one of the distillery's earliest barrelhouses located atop the historic Tanyard Hill site. The group discusses how location-driven maturation, long aging, and high proof combine to create a powerful and complex rye whiskey. Additional topics include the introduction of a new 3-liter Jack Daniel's bottle, the continued evolution of Jack Daniel's limited and special releases, and the distillery's high-profile partnership with McLaren Formula One, two-time reigning World Constructors' Champions. Throughout the episode, Chris shares insight into how Jack Daniel's balances heritage, innovation, and global reach while staying rooted in Lynchburg. Featured Whiskeys & Release Details Jack Daniel's Single Barrel Heritage Barrel Tennessee Whiskey Distillery: Jack Daniel Distillery, Lynchburg, TN Whiskey Type: Tennessee Whiskey Mash Bill: 80% corn, 8% rye, 12% malted barley Proof: 100 proof (also barrel entry proof) Age: 8 years MSRP: $69.99 (2025) Availability: Year-round, Single Barrel Collection Matured at least seven years in Jack Daniel's highest-elevation barrelhouses, Heritage Barrel delivers a soft oak nose with vanilla and graham cracker, followed by rich flavors of vanilla, marshmallow, and toffee. The finish lingers with brown sugar and oak, offering a balanced, classic Tennessee whiskey profile. Jack Daniel's Single Barrel Special Release Tanyard Hill Rye Whiskey Type: Barrel Proof Tennessee Rye Whiskey Mash Bill: 70% rye, 18% corn, 12% malted barley Distillation Date: November 2015 Barrelhouse: Tanyard Hill Barrel House 1 Proof Range: 130.2–148.8 proof (65.1%–74.4% ABV) Bottle Size: 700mL MSRP: $79.99 Availability: Limited, nationwide Aged in one of the earliest barrelhouses on the Jack Daniel's campus, Tanyard Hill Rye showcases dark fruit and sweet oak aromas, with flavors of candied mint, dark chocolate, and baking spice. The finish brings clove, sweet tobacco, and oak, highlighting the intensity and depth that come from long aging and barrel proof bottling. Stream this episode on your favorite podcast platform, and if you enjoy what you hear, we'd love for you to leave us a review. We're incredibly grateful for your continued support over the past six years. A special thank you goes out to our amazing community of Patreon supporters—your support helps keep Bourbon Lens going strong! If you're enjoying the podcast, consider leaving a 5-star rating, writing a quick review, and sharing the show with a fellow bourbon enthusiast. You can follow us @BourbonLens on Instagram, Facebook, LinkedIn, and X. Want to go a step further? Support us on Patreon for exclusive behind-the-scenes content, Bourbon Lens swag, access to our Tasting Club, and more. Have questions, feedback, or guest suggestions? Drop us a line at [email protected]. Explore BourbonLens.com for blog posts, the latest whiskey news, our full podcast archive, and detailed whiskey reviews. Cheers, Scott & Jake Bourbon Lens   Image Credit: Jack Daniel Distillery

Bourbon Lens welcomes Jennifer Brian, "Cocktail Evangelist" and founder of Make & Muddle, to discuss her upcoming book, The Classic Cocktail Revival, which released in September 2025 from the University Press of Kentucky. Born in the Bluegrass and shaped by deep family roots in Eastern Kentucky, Jennifer's earliest memories of hospitality, food traditions, and gracious gatherings laid the foundation for her 25-year career in the hospitality industry. From luxury catering and event planning to becoming a nationally recognized cocktail evangelist, her work centers on collaboration, education, and making cocktails approachable for everyone. In this episode, Jennifer shares the inspiration behind The Classic Cocktail Revival, exploring why timeless cocktail recipes are experiencing a resurgence and how classic techniques continue to resonate with modern drinkers. We also dive into the story behind Make & Muddle, Jennifer's craft syrup and shrub company designed to simplify beverage making without sacrificing quality. Whether you're a professional bartender or a home host, Jennifer explains how thoughtful ingredients and a collaborative spirit can elevate any cocktail experience. You can purchase the book wherever books are sold, including at Carmicheal's in Louisville.   We encourage you to support your local independent bookstore this holiday season.   Stream this episode on your favorite podcast platform, and if you enjoy what you hear, we'd love for you to leave us a review. We're incredibly grateful for your continued support over the past six years. A special thank you goes out to our amazing community of Patreon supporters—your support helps keep Bourbon Lens going strong! If you're enjoying the podcast, consider leaving a 5-star rating, writing a quick review, and sharing the show with a fellow bourbon enthusiast. You can follow us @BourbonLens on Instagram, Facebook, LinkedIn, and X. Want to go a step further? Support us on Patreon for exclusive behind-the-scenes content, Bourbon Lens swag, access to our Tasting Club, and more. Have questions, feedback, or guest suggestions? Drop us a line at [email protected]. Explore BourbonLens.com for blog posts, the latest whiskey news, our full podcast archive, and detailed whiskey reviews. Cheers, Scott & Jake Bourbon Lens  

In this episode of The Bourbon Lens Podcast, Jake and Scott sit down with members of the team behind Burnt Tavern Bourbon, a new bourbon developed by William Berkele Distillery in collaboration with renowned whiskey maker Chip Tate. Joining the conversation are Bennett Clark, President of William Berkele Distillery, Royce Blevins, Lead Founder, and Chip Tate, Master Distiller. Together, they discuss the origins of Burnt Tavern Bourbon, the historical inspiration behind the brand, and how William Berkele Distillery is bringing a centuries-old story into the modern whiskey landscape. The episode explores the collaborative process behind developing Burnt Tavern Bourbon, Chip Tate's approach to wood finishing and flavor development, and how the team balanced tradition with innovation to create a distinct new American whiskey. Jake and Scott also dig into the challenges and opportunities facing new bourbon brands today, and what sets Burnt Tavern apart in an increasingly crowded market. Stream this episode on your favorite podcast platform, and if you enjoy what you hear, we'd love for you to leave us a review. We're incredibly grateful for your continued support over the past six years. A special thank you goes out to our amazing community of Patreon supporters—your support helps keep Bourbon Lens going strong! If you're enjoying the podcast, consider leaving a 5-star rating, writing a quick review, and sharing the show with a fellow bourbon enthusiast. You can follow us @BourbonLens on Instagram, Facebook, LinkedIn, and X. Want to go a step further? Support us on Patreon for exclusive behind-the-scenes content, Bourbon Lens swag, access to our Tasting Club, and more. Have questions, feedback, or guest suggestions? Drop us a line at [email protected]. Explore BourbonLens.com for blog posts, the latest whiskey news, our full podcast archive, and detailed whiskey reviews. Cheers, Scott & Jake Bourbon Lens   Chip Tate – Master Distiller Chip Tate is a trailblazer in American craft distilling. He founded his first distillery in 2008, combining his passion for fermentation, culinary arts, and hands-on craftsmanship. With a diverse background spanning brewing, IT, physics, and philosophy, Chip brings a uniquely creative and technical perspective to whiskey making. As the founder of Balcones Distilling, Chip hand-built his copper stills and created award-winning whiskies that earned nearly 150 national and international honors, including Whisky Magazine's Icon of Whisky and the World Whiskies Award for Best American Whisky. Inspired by William Berkele's centuries-old bourbon heritage and the story of Burnt Tavern, Chip applied his vision and wood-finishing expertise to craft this distinct new bourbon brand. He lives in Texas with his wife, Rachel, and their two children. Outside the distillery, Chip enjoys playing guitar and cooking. Bennett Clark – President, William Berkele Distillery Bennett Clark is the President of William Berkele Distillery, where he oversees daily operations, logistics, and contract management. With a background in real estate, construction, development, and coaching, Bennett brings broad industry experience and a practical, results-driven leadership style. His strengths in sales, project management, and consulting have helped guide the distillery's growth, operational strategy, and collaborative partnerships. A native of Danville, Kentucky, Bennett holds a Bachelor of Arts from Centre College. Bennett has lived in Lexington, Kentucky for more than 20 years and is married with three daughters. Outside of work, he is an avid golfer and remains active in his local community. Royce Blevins – Lead Founder, William Berkele Distillery Royce Blevins is the Lead Founder of William Berkele Distillery, playing a central role in the planning, development, and operations of the company. He brings over 20 years of experience in facilities management, construction, and plant operations. Royce holds multiple professional licenses in plumbing, electrical, and HVAC, and is EPA certified, providing deep technical expertise across complex production environments. In addition to his role at William Berkele Distillery, he serves as Senior Manager of Facilities and Corporate Services at YUM Brands in Louisville, Kentucky. Previously, Royce was the Facilities Director at the Kentucky Horse Park, where he helped manage major events including the 2010 World Equestrian Games and the annual Rolex Kentucky Three-Day Event. He is also an accomplished NCAA women's basketball official. A lifelong Central Kentuckian, Royce is married and has four children.  

Bourbon Lens heads to Lexington, Kentucky for an on-location episode at the James B. Beam Institute for Kentucky Spirits, located at the University of Kentucky. We sit down with Alexa Narel, Operations Manager for the Estate Whiskey Alliance, and Landon Borders, Director, to explore how the Alliance is reshaping the future of whiskey grain, sustainability, and transparency. The Estate Whiskey Alliance (EWA) brings together farmers, distillers, researchers, and industry partners to develop scientifically backed standards for estate-grown whiskey. Alexa and Landon break down what "estate whiskey" means, how grain provenance impacts flavor, and why agriculture is rapidly becoming the next frontier in premium bourbon production. This episode offers an inside look at the research and innovations driving estate-grown grains and the future of terroir in American whiskey. Stream this episode on your favorite podcast platform, and if you enjoy what you hear, we'd love for you to leave us a review. We're incredibly grateful for your continued support over the past six years. A special thank you goes out to our amazing community of Patreon supporters—your support helps keep Bourbon Lens going strong! If you're enjoying the podcast, consider leaving a 5-star rating, writing a quick review, and sharing the show with a fellow bourbon enthusiast. You can follow us @BourbonLens on Instagram, Facebook, LinkedIn, and X. Want to go a step further? Support us on Patreon for exclusive behind-the-scenes content, Bourbon Lens swag, access to our Tasting Club, and more. Have questions, feedback, or guest suggestions? Drop us a line at [email protected]. Explore BourbonLens.com for blog posts, the latest whiskey news, our full podcast archive, and detailed whiskey reviews. Cheers, Scott & Jake Bourbon Lens

In this episode of Bourbon Lens, Jake and Scott sit down with Field of Dreams Whiskey Co-founders Andy Keller and Drew Storen, former Major League Baseball pitcher, to talk about how their shared passion for the game and great whiskey turned into one of the most unique whiskey projects in America. The conversation dives into the origin story of Field of Dreams Whiskey, Drew's journey through the Major Leagues, and what life looks like after baseball. Andy and Drew share how the spirit of teamwork, community, and nostalgia behind Field of Dreams continues to inspire their approach to whiskey making. Listeners will also get an inside look at Field of Dreams Small Batch Bourbon and their newest release, Field of Dreams 2025 All-Star Whiskey — a truly historic blend. This one-of-a-kind whiskey brings together: 30 distilleries in one bottle, the largest blend in whiskey history Field of Dreams Bourbon plus a whiskey component from every major league market Expert blending by Murphy Quint of Cedar Ridge Distillery A mix of bourbon, rye, single malt, wheat, and Canadian whiskeys Average age of 7 years, with barrels aged 1–25 years 108 Proof (54.0% ABV) and limited to 10,000 bottles nationwide Whether you're a baseball fan, whiskey lover, or both, this episode tells an inspiring story about passion, creativity, and collaboration. 🎧 Listen now to hear how the Field of Dreams Whiskey team is blending America's favorite pastime with America's native spirit. Stream this episode on your favorite podcast platform, and if you enjoy what you hear, we'd love for you to leave us a review. We're incredibly grateful for your continued support over the past six years. A special thank you goes out to our amazing community of Patreon supporters—your support helps keep Bourbon Lens going strong! If you're enjoying the podcast, consider leaving a 5-star rating, writing a quick review, and sharing the show with a fellow bourbon enthusiast. You can follow us @BourbonLens on Instagram, Facebook, LinkedIn, and X. Want to go a step further? Support us on Patreon for exclusive behind-the-scenes content, Bourbon Lens swag, access to our Tasting Club, and more. Have questions, feedback, or guest suggestions? Drop us a line at [email protected]. Explore BourbonLens.com for blog posts, the latest whiskey news, our full podcast archive, and detailed whiskey reviews. Cheers, Scott & Jake Bourbon Lens Image Credit: Field of Dreams Whiskey

In this episode of Bourbon Lens, Jake and Scott welcome back Pete Barger, Co-Founder and CEO of Southern Distilling Company and Statesville Contract Distilling, for an in-depth conversation about the growth and innovation happening in North Carolina whiskey. Pete shares insights into the distillery's world-class production operations and how Southern Distilling has positioned itself as one of the largest producers of American Whiskey in the Southeast. The discussion dives into two standout whiskeys from their portfolio — Southern Star American Single Malt Whiskey and Southern Star Bottled in Bond Rye Whiskey — both of which reflect the brand's dedication to craftsmanship, quality, and authenticity. Jake and Scott also talk with Pete about Statesville's whiskey, the rise of contract distilling, and what's next for the American whiskey industry. Whether you're a whiskey enthusiast or simply curious about the craft distilling movement in the South, this episode offers a behind-the-scenes look at one of the country's fastest-growing distilleries. 🎧 Listen now to learn how Southern Distilling Company is helping to shape the future of American whiskey — one barrel at a time. Stream this episode on your favorite podcast platform, and if you enjoy what you hear, we'd love for you to leave us a review. We're incredibly grateful for your continued support over the past six years. A special thank you goes out to our amazing community of Patreon supporters—your support helps keep Bourbon Lens going strong! If you're enjoying the podcast, consider leaving a 5-star rating, writing a quick review, and sharing the show with a fellow bourbon enthusiast. You can follow us @BourbonLens on Instagram, Facebook, LinkedIn, and X. Want to go a step further? Support us on Patreon for exclusive behind-the-scenes content, Bourbon Lens swag, access to our Tasting Club, and more. Have questions, feedback, or guest suggestions? Drop us a line at [email protected]. Explore BourbonLens.com for blog posts, the latest whiskey news, our full podcast archive, and detailed whiskey reviews. Cheers, Scott & Jake Bourbon Lens   Image Credit: Southern Distilling Co.

Jake and Scott sit down with Shane Armstrong of Westland Distillery to explore the growing American Single Malt movement.  Westland has helped pioneer the category through innovation, transparency, and a true sense of place in the Pacific Northwest. The conversation centers on the release of Garryana 10th edition, Westland's acclaimed limited-edition Garryana American Single Malt Whiskey. Aged a full 10 years, this special release represents the apex of the Garryana story, showcasing the unique influence of Quercus garryana, the rare native oak of the Pacific Northwest. Shane discusses how Westland's approach to whiskey-making has elevated American Single Malt to new heights and what this milestone release means for the brand. Westland is committed to pushing the boundaries of American whiskey and preserving its distinctive terroir-driven identity. Listen now to hear how Westland Distillery continues to shape the future of American Single Malt and what makes Garryana 10 a truly remarkable whiskey — ten years in the making. Stream this episode on your favorite podcast platform, and if you enjoy what you hear, we'd love for you to leave us a review. We're incredibly grateful for your continued support over the past six years. A special thank you goes out to our amazing community of Patreon supporters—your support helps keep Bourbon Lens going strong! If you're enjoying the podcast, consider leaving a 5-star rating, writing a quick review, and sharing the show with a fellow bourbon enthusiast. You can follow us @BourbonLens on Instagram, Facebook, LinkedIn, and X. Want to go a step further? Support us on Patreon for exclusive behind-the-scenes content, Bourbon Lens swag, access to our Tasting Club, and more. Have questions, feedback, or guest suggestions? Drop us a line at [email protected]. Explore BourbonLens.com for blog posts, the latest whiskey news, our full podcast archive, and detailed whiskey reviews. Cheers, Scott & Jake Bourbon Lens Image Credit: Westland Distillery