142_A Legacy Brands Journey To NY Legal

Today, we're welcoming the team behind Vitabudz — a NYC legacy street brand making the leap into the legal cannabis market. Founded by brothers Jullian and Rich Murray, Vitabudz has teamed up with veteran cultivator Aaron Field to bring their passion for top-shelf, regeneratively grown cannabis to the New York marketplace.Their story is rooted in experience — with Jullian, Rich, and Aaron honing their cultivation skills in Colorado and California before returning home to New York, ready to take on the state's fast-growing legal industry. We dive into Aaron's sustainable farming practices, the Murray brothers' journey from the streets of Brooklyn to building a recognized brand, and their strategy for marketing their flower and edibles in this new, competitive landscape.Let's find out how Vitabudz plans to stand out and thrive in New York's evolving cannabis scene. The Innovating Cannabis podcast is produced and hosted by Pam Chmiel, a freelance writer and editor for the Cannabis Industry Journal. Get in touch with [email protected]   Twitter   InstagramPlease like the show to help us reach more listeners🙏🏻  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.