15 – Show, Don’t Tell: Donna Griffit on Breaking Through with Product Demos

Your host Alex Shevelenko welcomes Donna Griffit, a globally recognized corporate storyteller who has helped hundreds of startups and Fortune 500 leaders raise more than $1.5B by clarifying their narratives and showing the true value behind complex ideas.Together, they discuss why visual storytelling is the key to breaking through noise, especially in industries where information is dense, regulated, and difficult to understand. Donna explains why people don’t connect with text-heavy content and how a simple shift—show first, talk second—can change the way audiences listen, remember, and act.Donna shares practical advice on crafting a pitch people care about, the importance of a powerful demo, and how showing a product in action creates instant understanding. She breaks down why the human brain responds to visuals, what Steve Jobs mastered that most founders miss, and how to structure a story that lands across different audiences.To connect with Donna, visit DonnaGriffit.com or try Deck Check at DonnaGriffit.com.Think you’d be a great guest on the show? Apply HERE. To learn more about RELAYTO, visit relayto.com.