PODCAST · business
Experience-Focused Leaders
by Alex Shevelenko
Introducing Alex Shevelenko, CEO and founder of RELAYTO and the host of the Experienced-Focused Leaders Podcast. With a mission to empower seasoned business owners who recognize the critical role of customer experience in achieving success, Alex brings together a community of discerning listeners eager to explore new perspectives and strategies for enhancing their experience-centric approach.In our thought-provoking podcast episodes, we dive deep into the stories and insights of accomplished business owners who have honed their expertise in delivering exceptional customer experiences. These industry veterans possess a wealth of knowledge and practical experience, making them valuable resources for our audience of seasoned professionals who are passionate about creating meaningful connections with their customers.Our podcast serves as a platform for exchanging ideas, sharing best practices, and exploring innovative approaches to customer experience. We understand that our audience i
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36 – Surgically Deboned: How Modern Finance Kills Great Companies
Your host Alex Shevelenko welcomes Eric Ries, entrepreneur, author, and the pioneer of the Lean Startup movement. In this episode, Eric shares his visionary take on why "trust" and "structural integrity" are the ultimate competitive advantages in a world increasingly flooded with automated, AI-generated noise and short-term financial pressure.Eric discusses the evolution of his thinking from the "Build-Measure-Learn" feedback loop to his new framework for "Incorruptible" organizations. He explains why modern "best practices" have become a destructive monoculture, hollowing out the missions of once-great companies. He introduces the concepts of Ethos and Integrity—a blueprint for balancing a company’s character with the legal strength required to resist the "mercenary" pressures of the modern market. As the conversation explores the future of AI, Eric highlights why the speed of technology cannot replace the slow process of human learning, and why the most resilient brands of the next century will be those that prioritize value creation over value extraction.The conversation also touches on the practicalities of leadership and board-level buy-in, including Eric’s advice on how to talk to skeptical "amoral" investors about long-term goals. He shares insights from his time building the Long-Term Stock Exchange and working with global giants, explaining how "Industrial Foundations" and specific governance structures can protect a company’s "spark" for 50 to 100 years. This episode serves as a masterclass for any leader looking to move beyond "innovation theater" and build an organization that is legally and philosophically equipped to stay true to its mission in an era of unprecedented uncertainty.To connect with Eric, find him on LinkedIn or follow his insights at Incorruptible.co. You can also visit ltse.com to see his vision for long-term capitalism in action. Don't just build a product—build an organization that can survive the century!Want to be a guest on the show? Contact us HERE. To learn more about RELAYTO, visit: relayto.com.
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35 – Building Brands with Heart: How Emotion Drives B2B Success in the Age of AI
Your host Alex Shevelenko welcomes Adam Morgan, VP of Brand at Twilio and author of Sorry Spock, Emotions Drive Business. In this episode, Adam shares his visionary take on why the "human element" is the ultimate competitive advantage in a world increasingly flooded with automated, AI-generated noise.Adam discusses the shift from purely "data-driven" demand generation to a brand-first strategy, explaining why B2B companies must move past technical "specs" to create deep emotional connections. He introduces his "Hierarchy of Messaging"—a neuroscience-backed framework for balancing the brain’s "fast" emotional systems with its "slow" logical ones. As the conversation explores the future of creativity, Adam highlights why "taste," "vision," and "bespoke experiences" are the only things AI cannot replicate, forming a "human moat" around successful modern brands.The conversation also touches on the practicalities of leadership and buy-in, including Adam’s "manifesto" approach to winning over skeptical boards and C-suite executives. He shares the story behind Twilio’s "Builder" identity, explaining how a single, powerful archetype can unite a chaotic portfolio of products and inspire everyone from developers to CEOs. This episode serves as a masterclass for any leader looking to fight the "B2B snorefest" and build a brand that resonates in the hearts, not just the minds, of their audience.To connect with Adam, find him on LinkedIn or follow his insights on Medium at The Creative Machine. You can also visit twilio.com to see the "Builder" story in action. Don't just execute—become the architect of your brand’s future!Want to be a guest on the show? Contact us HERE. To learn more about RELAYTO, visit: [relayto.com].
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34 – The Thursday Night Finish: How the "Hidden 10%" are Using AI to Outwork You
Your host Alex Shevelenko welcomes Greg Shove, the CEO of Section and a six-time CEO with a storied history of building companies that redefine how we work. In this episode, Greg shares his vision for the "Super Company," offering a candid masterclass on why AI transformation must start at the bottom of the organizational pyramid with the workforce, rather than being dictated from the top down by external consultants.Greg discusses the shift from being AI-proficient to becoming an "AI Maximalist," explaining why leaders must move past using technology for simple "parenting advice" and start using it as a high-stakes thought partner. He introduces the "Cut and Create" framework—a strategy for aggressively automating "busy work" to make room for high-value human creativity. As the conversation explores the future of the knowledge economy, Greg highlights why the "human element"—judgment, empathy, and storytelling—is becoming the most valuable premium in a world flooded with cheap, AI-generated noise.The conversation also touches on the uncomfortable realities of modern leadership, including Greg’s "lead or retire" ultimatum for executives who are resistant to change. He shares fascinating insights into the "hidden 10%" of employees who are already using AI to finish their work weeks by Thursday night and explains why leaders must celebrate these early adopters rather than viewing their efficiency as "cheating." This episode serves as a powerful guide for any leader looking to navigate the existential anxieties of the AI era while building a more productive, mission-driven organization.To connect with Greg, find him on LinkedIn or visit sectionai.com, where he shares his perspective on AI education, entrepreneurship, and the future of the global workforce. Embrace the opportunity to build a "Super Company" in this transformative era!Want to be a guest on the show? Contact us here.To learn more about RELAYTO, visit: relayto.com.
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33 – The Path from Seed Stage to a Billion Dollar Exit
Your host Alex Shevelenko welcomes Brian Liu, the visionary founder and former CEO of LegalZoom, the company that redefined access to legal services and became the first publicly listed legal tech giant. In this episode, Brian shares his journey from a law school "misfit" to a pioneer of industry disruption, offering a rare look at how to scale a business in one of the world's most conservative professions.Brian discusses the evolution of legal technology over the last two decades, from the early days of online document templates to the current era of AI-driven automation. He emphasizes that true disruption isn't just about software; it is about democratizing access and bridging the gap between complex academic theory and the practical needs of everyday Americans. As the conversation explores the rise of AI in the enterprise space, Brian highlights why the "human element"—authenticity, empathy, and storytelling—remains the ultimate competitive advantage that technology cannot replicate.The conversation also touches on the intense challenges of navigating a highly regulated industry, including early legal battles and the nine-year journey from filing for an IPO to finally going public. Brian shares his philosophy on leadership, arguing that success is driven by group dynamics and trust rather than the ideas of a "lone genius." This episode serves as a powerful masterclass in resilience, showing how leaders can turn regulatory friction into a market-leading brand.To connect with Brian, find him on LinkedIn, where he shares his perspective on entrepreneurship, board governance, and the future of the legal profession. Embrace the opportunity to build a mission-driven organization in this transformative era!Want to be a guest on the show? Contact us HERE. To learn more about RELAYTO, visit: relayto.com.
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32 – Marketing as the Linchpin: Why the Future of Revenue is Creative
Your host Alex Shevelenko welcomes Amit Pande, an enterprise product leader with over two decades of experience at industry giants like Oracle, Yahoo, HP, and C3AI. In this episode, Amit shares his insights on the evolving landscape of go-to-market (GTM) strategies, particularly in the context of AI and enterprise applications. They delve into how GTM has transformed from a mere marketing and sales function into a foundational construct that drives innovation and revenue flow.Amit discusses the significant changes he’s observed over the past decade, including the rise of GTM engineers and the integration of sales, marketing, and customer success into cohesive teams. He emphasizes the necessity of adapting to new technologies and the importance of understanding customer needs in a rapidly changing environment. As they explore the implications of AI on traditional systems of record and engagement, Amit highlights the need for organizations to evolve their approaches to data management and customer interaction.The conversation also touches on the challenges faced by regulated industries and the importance of creating meaningful experiences for customers, even when human interaction is not present. Amit shares his vision for a future where AI enhances the sales process, enabling personalized engagements that resonate with buyers on a deeper level. This episode serves as a thought-provoking exploration of how leaders can navigate the complexities of modern GTM strategies while leveraging AI to drive meaningful change.To connect with Amit, find him on LinkedIn and X, where he shares insights on content, storytelling, and the impact of AI on industries. Embrace the opportunity to redefine your identity in this transformative era!To continue the conversation with Amit, visit his LinkedIn. Want to be a guest on the show? Contact us HERE. To learn more about RELAYTO, visit: relayto.com.
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31 – The 4 Step Mental Algorithm for High Achievers
Your host Alex Shevelenko welcomes Scott Britton, author of Conscious Accomplishment, for a profound exploration into the intersection of high-performance entrepreneurship and deep spiritual awareness. Scott, a prolific achiever and co-founder, shares his journey of moving beyond "ego-driven" success to find a more sustainable, "joy-centered" way of creating impact in the real world. Together, they challenge the traditional "macho" startup archetype of burnout and unprocessed stress.In this conversation, Scott breaks down his "Using Your Response to Life" philosophy—a tactical roadmap for turning daily triggers and professional frustrations into "golden threads" that lead to internal freedom. He reveals the invisible reality behind being a "prolific creator," sharing how minor work setbacks often mirror deep-seated childhood patterns that are finally ready to be "brought to completion." Scott illustrates the powerful "inward and outward" oscillation required of the modern leader, explaining how the resilience found in meditation is the ultimate training ground for a CEO navigating the uncertainty of the AI era.From the "Power of the Repatterning Sequence" to the necessity of finding a long-term teacher, Scott provides actionable "nuggets" to ensure your identity remains rooted in your "true nature" rather than your net worth. He also discusses the fascinating dynamic of building a "Conscious Talent" network, proving that "how you do one thing is how you do everything." He explains why the current "Matrix moment" in technology is the ultimate call for founders to recenter, allowing for rapid-fire growth without losing their humanity. This episode provides a sophisticated playbook for anyone looking to navigate the high-stakes world of startups as a "warrior" who is also deeply vulnerable and present.To continue the conversation with Scott, visit ScottBritton.me or find his book, Conscious Accomplishment, on Amazon and Audible.Want to be a guest on the show? Contact us here.To learn more about RELAYTO, visit: relayto.com
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30 – Net Worth vs. Self-Worth: Why Your Startup Isn't You
Your host Alex Shevelenko welcomes "cohabitating" co-authors Jeffrey Chernick and Alix Gitter for a deep dive into the human soul of entrepreneurship. Jeffrey, a serial founder with 20 years of "startup life" addiction and multiple exits, joins forces with Alix, a professional actress and writer, to debut their bestselling book, High Five Energy: A Different Kind of Founder. Together, they challenge the "Silicon Valley" status quo of burnout and "dirty fuel."In this conversation, Jeffrey and Alix break down the "High Five Energy" philosophy—a roadmap for moving away from fear-based motivation toward joy-centered creation. Jeffrey reveals the invisible reality behind the "highlight reel," sharing how legendary exits often require "eight pivots" and the near-collapse of the business. Alix illustrates the powerful intersection of the arts and entrepreneurship, explaining how the resilience of an actor is the ultimate training ground for a CEO. From the "Power of the Pause" in meditation to the "four-foot rule" of virtual framing, they provide tactical "nuggets" to ensure your identity remains rooted in self-worth rather than net worth.The duo also shares the fascinating dynamic of writing a book as a married couple, proving that "how you do one thing is how you do everything." They discuss why AI is the ultimate co-pilot for the modern founder, removing every excuse to stay on the sidelines and allowing for rapid-fire experimentation. This episode provides a sophisticated playbook for anyone looking to navigate the high-stakes world of startups without losing their humanity, teaching you how to treat every crisis as a "practice" and turn every roadblock into a portal to your next big idea.To continue the conversation with Jeffrey and Alix, visit https://www.jeffreychernick.com/high-five-energy or find their book on Amazon and Barnes & Noble.Want to be a guest on the show? Contact us HERE.To learn more about RELAYTO, visit: relayto.com
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29 – The Portal to Your People: Why Your Camera is Your Most Powerful Tool
Your host Alex Shevelenko welcomes Karin Reed, an Emmy Award-winning journalist turned leadership communications expert, for a masterclass in modern connectivity. As the CEO of Speaker Dynamics and the author of Suddenly Virtual and Suddenly Hybrid, Karin has become the go-to coach for global giants like Lenovo and Eli Lilly, helping executives move from being "talking heads" to authentic leaders who command the screen.In this conversation, Karin breaks down her "MVP" framework—Mental mindset, Vocal variety, and Physical factors—to solve the most common pitfalls of digital communication. She reveals why most people sound monotone when reading and introduces "analytical reading" to help you recapture the meaning behind your words. Karin explains the "Audience of One" philosophy, shifting the focus from performing for a crowd to building intimate, one-on-one connections through the camera lens. From the "Power of the Pause" to the "four-foot rule" of virtual framing, she provides tactical "quick wins" to ensure your message lands with impact rather than becoming vocal white noise.Karin also shares the fascinating story behind her prolific collaboration with Dr. Joe Allen—writing multiple books together before ever meeting in person—as a testament to the power of high-richness digital communication. She illustrates how leaders can leverage minimal slide design as a "memory hook" to foster spontaneous, authentic storytelling. This episode provides a sophisticated playbook for anyone looking to navigate the hybrid world, teaching you how to prioritize authenticity over perfection and turn every camera lens into a portal to your people.To continue the conversation with Karin, visit speakerdynamics.com or her LinkedIn profile.Want to be a guest on the show? Apply here.To learn more about RELAYTO, visit: relayto.com.
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28 – Predictable Magic: The $10 Billion Design Secret
Your host Alex Shevelenko welcomes Ravi Sawhney, the CEO and founder of RKS Design and PA AI, for a deep dive into the intersection of cognitive psychology and world-class innovation. With a career that began at the legendary Xerox PARC developing the first touchscreen interfaces, Ravi has spent over four decades helping global giants like Samsung, Intel, and Lego move beyond traditional aesthetics to create deep emotional resonance through his trademarked methodology, Psychoesthetics™.In this conversation, Ravi explains his "180-degree" approach to design: shifting the focus from how a person feels about a product to how that product makes them feel about themselves. He breaks down his reinvention of Maslow’s Hierarchy of Needs into a powerful mapping system that plots interactivity against self-actualization, revealing the "white space" opportunities where brands can achieve massive enterprise value. Ravi shares the "Predictable Magic" behind iconic successes—from the $10 billion value creation at Life Technologies to the viral utility of a Zyliss can opener—demonstrating that even the most mundane tools can become vehicles for human empowerment.Ravi also introduces his latest venture, PA AI, which digitizes his 35 years of human-centered research into a predictive AI engine. He illustrates how leaders can leverage the Hero’s Journey to de-risk innovation, align global teams, and transform "calls to action" into "calls to adventure." This episode provides a sophisticated playbook for entrepreneurs and executives looking to navigate the modern "Design Quotient" and build products that don't just solve problems, but motivate users to become the best versions of themselves.To continue the conversation with Ravi, visit rksdesign.com or his LinkedIn. Want to be a guest on the show? Apply here. To learn more about RELAYTO, visit: relayto.com.
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27 – From Forbes 30 Under 30 to Salesforce Exit: Scott Britton’s Journey Inward
Your host Alex Shevelenko welcomes Scott Britton, entrepreneur, author of Conscious Accomplishment, and a former Forbes 30 Under 30 honoree. After the successful acquisition of his venture-backed company, Troops, by Salesforce in 2022, Scott turned his focus toward the "Third Way"—a philosophy that integrates high-level material achievement with deep internal fulfillment and spiritual awareness.In this conversation, Scott challenges the traditional binary between professional success and personal peace, explaining why true fulfillment is an "inside job" rather than an external metric. He introduces the concept of the subconscious database, using a tech-forward analogy to show how leaders can "debug" their automatic reactive patterns—such as stress, procrastination, and scarcity mindsets. Scott dives into the "High-Achiever’s Trap," sharing his own journey of realizing that "killing it" on paper often masks invisible strings of productivity-based worth and burnout.From his background as a Princeton athlete to his experiences exploring altered states of consciousness, Scott illustrates how our professional lives serve as a "dojo" for self-awareness. He offers a framework for reframing life's challenges as a personalized growth curriculum, arguing that heightened consciousness doesn't distract from material reality—it actually makes us more capable of navigating it. This episode provides a profound playbook for leaders, founders, and anyone looking to bridge the gap between "doing" and "being" in an era of constant pressure.To continue the conversation with Scott, connect with him via his LinkedIn or consciousaccomplishment.com.Want to be a guest on the show? Apply here.To learn more about RELAYTO, visit: relayto.com.
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26 – The Productivity Paradox: Why AI Hasn't Saved the Economy (Yet)
Your host Alex Shevelenko welcomes Professor Hermann Simon, founder and honorary chairman of Simon-Kucher and the world’s leading authority on pricing and strategy. Often cited as the most influential management thinker since Peter Drucker, Hermann brings five decades of experience identifying the "Hidden Champions" of the global economy and advising world-class organizations on value and growth.In this conversation, Hermann shares his perspective on the intersection of specialized expertise and artificial intelligence, explaining why companies must "stay deep" while accelerating their "disruptive velocity." He addresses the "mother of all problems"—demography—and discusses the IT Productivity Paradox, questioning why decades of technical investment have yet to yield massive gains in labor productivity. Hermann also offers a candid look at the bureaucratic hurdles facing Western industries and why the secret to modern competition lies in the speed of translating research into marketable products.From his early days as a professor at Harvard and Stanford to his role in building a global consultancy with over 2,000 employees, Hermann illustrates how trust, purpose, and human relationships remain the constants in an era of exponential change. This episode provides profound strategic insights for leaders navigating the complexities of global competition, pricing in the age of AI, and the structural shifts defining the next decade of business.To continue the conversation with Hermann, connect with him via hermannsimon.com.Want to be a guest on the show? Apply here.To learn more about RELAYTO, visit: relayto.com.
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25 – The Double-Edged Sword of AI in Financial Services
Your host Alex Shevelenko welcomes Luke Giancarlo, Director of the FinTech Innovation Lab in New York and an executive at Accenture, where he leads digital currency and AI initiatives. Luke brings a unique perspective, combining hands-on startup experience with deep insight into enterprise innovation, fintech, and emerging technologies.In this conversation, Luke shares his view on corporate-startup collaboration, the future of AI and digital currency, and the evolving landscape of financial services. He explains how startups can succeed with tier-one financial institutions, why focus and clarity matter more than flashy technology, and how building a strong network—or “your army”—can accelerate growth. Luke also highlights the next wave of innovation, from agentic commerce to AI-enabled treasury and blockchain applications, and the human-centered opportunities these technologies create.From guiding startups through the Lab’s competitive program to helping enterprises adopt emerging technologies responsibly, Luke illustrates how practical experience, experimentation, and a collaborative mindset can drive meaningful impact. This episode provides actionable insights for founders, innovators, and enterprise leaders navigating the fast-changing world of fintech.To continue the conversation with Luke, connect with him via LinkedIn. Want to be a guest on the show? Apply HERE. To learn more about RELAYTO, visit: relayto.com.
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24 – From Wharton to Amazon: Business Model Innovation in Action
Your host Alex Shevelenko welcomes Sergey Netessine, Senior Vice Dean of Innovation and Global Initiatives at the Wharton School and Durbani Armani Professor of Innovation and Entrepreneurship. Sergey is also an Amazon Scholar and a seasoned investor, bringing a rare blend of academic rigor, corporate strategy, and hands-on venture experience to the world’s leading organizations.In this conversation, Sergey shares his perspective on business model innovation, corporate-startup collaboration, and the role of culture in driving organizational change. He explains why the biggest barrier to innovation in large companies is not technical, but cultural, and contrasts this with the experimentation-driven mindset of startups. Sergey also discusses his unique approach to investing—not for returns, but for learning and insight—and how he integrates these experiences into teaching and research at Wharton.From his work shaping Wharton’s executive education programs and global youth initiatives to advising major companies like Amazon, Sergey illustrates how to bridge theory and practice, build disciplined investment processes, and nurture lifelong learning. This episode shows how curiosity, experimentation, and a structured approach can unlock innovation, both personally and organizationally.To continue the conversation with Sergey, connect with him via his LinkedIn or the Wharton website.To learn more about RELAYTO, visit: relayto.com.
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23 – The End of the Hero: Why the Smartest Person in the Room is Often the Most Limited
Your host Alex Shevelenko welcomes Stephen Josephs, a pioneer in adult development and the co-author of the seminal book Leadership Agility. With over 40 years of experience as an executive coach, Stephen helps senior leaders navigate high-pressure environments by recognizing the inner patterns that drive their behavior. A lifelong practitioner of meditation and Tai Chi, Stephen brings a unique blend of Taoist wisdom and developmental psychology to the world’s most established organizations.In this conversation, Stephen gets practical about the "internal" work of leadership. He explores the transition from "Heroic" leadership—where the leader must be the smartest person in the room—to "Post-Heroic" agility, where curiosity and collective intelligence take center stage. Stephen shares a powerful role-playing technique to dissolve conflict, explains why "getting over yourself" is the ultimate competitive advantage, and reveals how pre-verbal childhood patterns often act as the hidden "fuel" behind an overachiever’s drive.From his "When Harry Met Sally" moment with a meditation teacher to the day he turned down a Hollywood movie deal to protect his sense of self, Stephen’s stories illustrate a path to leadership that is grounded in radical honesty and self-trust. This episode shows how leadings from a place of "stillness" can drive better results for your team, your culture, and your own well-being.To continue the conversation with Stephen, connect with him at stephenjosephs.com.Think you’d be a great guest on the show? Apply HERE.To learn more about RELAYTO, visit: relayto.com
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22 – Stop Passing the Hot Potato: Leadership in Sustainability
Your host Alex Shevelenko welcomes Magali Anderson, a global sustainability and innovation leader and former Chief Sustainability & Innovation Officer at Holcim. Magali brings deep, real-world experience leading change at scale—across operations, markets, and incentives. Today, she serves on the boards of Anglo American and the Capitals Coalition, mentors founders through the Creative Destruction Lab, and invests in ESG-driven ventures.In this conversation, Magali gets practical about why sustainability efforts stall—and what actually works. She shares how staying close to operations keeps leaders grounded, why guilt and fear often block progress, and how responsibility is too often passed between companies, customers, investors, and governments. Magali explains why aligning financial goals with sustainability goals is the only way teams move, and why sometimes leaders must act first—before the data feels safe or consensus is formed.From business model shifts like leasing over selling, to a real example where acting despite skepticism led to rapid global adoption and strong market share, this episode shows how sustainability can drive financial, reputational, and operational results.To continue the conversation with Magali, connect with her on LinkedIn.Think you’d be a great guest on the show? Apply HERE.To learn more about RELAYTO, visit: relayto.com
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21 – The $120 Billion Founder Community You’ve Never Heard Of
Your host Alex Shevelenko welcomes Shannon McClenaghan, the CEO of StartX, Stanford University’s elite, non-profit startup community for alumni, faculty, and serial founders. A seasoned leader at the helm of one of Silicon Valley’s most powerful "secret weapons," Shannon oversees an ecosystem that has helped launch 20 unicorns and create over $120 billion in value—all without taking a single cent of equity from its founders.In this conversation, Shannon pulls back the curtain on the "magic" of StartX. She explores the unique psychology of the founder, describing the "secret handshake" of leaders who must hold radical optimism and the fear of failure in their minds simultaneously. Shannon breaks down the power of a "pure mission" and explains why the most valuable advice doesn't come from investors or experts, but from a peer-to-peer "flywheel" where successful decacorn founders return to mentor the next generation.If you’re focused on building high-trust communities, navigating the lonely journey of a founder, or understanding why "human-grade" connection is the ultimate competitive advantage in the age of AI, this episode offers a profound look at the humanity behind the statistics.To learn more about Shannon and the StartX community, visit startx.com or reach out at [email protected] learn more about RELAYTO, visit: relayto.com
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20 – The Last Frontier is Ourselves: Leading from the Inside Out
Your host Alex Shevelenko welcomes A.J. Thomas, the CEO of The Troublemaker Lab and Founder and General Partner of Good Trouble Ventures. A visionary leader and former "Chaos Pilot" at Google X, A.J. specializes in helping extraordinary founders build enduring companies through coaching, strategy, and mindful innovation.In this conversation, A.J. explores the intersection of technology, creativity, and culture. She discusses her "Troublemaker" philosophy—scaling companies without losing one's soul—and breaks down her unique framework of balancing Self, Health, and Wealth for sustainable leadership. Drawing from her non-traditional background as a musician and a former undocumented immigrant, she shares how the "courage to be curious" can transform constraints into "portals" for innovation.If you’re focused on human-centered innovation, building mission-driven cultures, or navigating the complexities of scaling at the edges of technology and creativity, this episode offers a profound mindset shift for modern leaders.To learn more about A.J. and follow her insights, visit thetroublemakerlab.com and goodtrouble.vc.To learn more about RELAYTO, visit: relayto.com
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19 – How to Connect Frontline Workers to Strategy and Culture
Your host Alex Shevelenko welcomes Nicole Alvino, a pioneering leader in employee experience and founder of FirstUp, a platform that connects organizations with their workforce at scale. With experience building technology solutions for some of the world’s largest companies, Nicole helps enterprises engage frontline employees, drive alignment, and create meaningful workplace experiences through personalization and innovative communication strategies.In this conversation, Nicole talks about the challenges companies face in connecting with their entire workforce, why personalized and hyper-relevant communication is critical for engagement and performance, and how leaders can foster a people-first culture while scaling globally. She shares lessons from building FirstUp, selling to large enterprises, and creating a mission-driven organization that balances technology, culture, and employee wellbeing—illustrating how thoughtful leadership and authentic connection drive measurable business outcomes.If you’re focused on improving employee engagement, bridging gaps between leadership and frontline teams, or delivering a more human-centered approach to enterprise communication, this episode offers actionable insights and inspiration.To learn more about Nicole and follow her insights, visit: FirstUp website and LinkedIn.To learn more about RELAYTO, visit: relayto.com
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18 – From Design Sprints to Boardrooms: Turning Human-Centered Insights into ROI
Your host Alex Shevelenko welcomes Iliana Oris Valiente, a multidisciplinary innovator at Accenture who sits at the intersection of emerging technology, human-centered design, and capital investment. With experience bridging startups, large enterprises, and family offices, Iliana helps organizations turn insights into measurable business impact, foster innovation, and unlock growth opportunities.In this conversation, Iliana talks about the challenges enterprises face when adopting new technologies, why human-centered design is critical for innovation to deliver real business results, and how startups and corporates can collaborate effectively without slowing progress. She shares lessons from structuring design sprints, advising venture-backed companies, and guiding capital allocation for maximum impact—illustrating how patient capital and strategic partnerships can accelerate growth and innovation.If you’re focused on driving measurable business outcomes through innovation, bridging organizational silos, or investing strategically in high-potential opportunities, this episode delivers actionable takeaways you can put into practice.To learn more about Iliana and follow her insights, visit her LinkedIn and Substack.To learn more about RELAYTO, visit: relayto.com.
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17 – Your Documents Speak Louder Than You Think
Your host Alex Shevelenko welcomes Stephan Kuhnert, co-founder and co-CEO of Empower, a software suite that helps organizations create consistent, professional, and on-brand content across Microsoft 365. With clients ranging from global enterprises to Microsoft itself, Stephan has spent years helping teams save time, boost productivity, and ensure every document, presentation, or spreadsheet reflects their brand and builds trust.In this conversation, Stephan talks about the challenges companies face in creating high-quality, engaging content, why first impressions in documents matter more than ever, and how professional design—applied at scale—can influence trust, engagement, and even revenue. He shares insights from working with some of the most complex and detail-oriented organizations in Germany and beyond, offering practical approaches leaders can apply immediately to make their communications clearer, more consistent, and more persuasive.If you’re focused on building trust, improving internal and external communications, or ensuring your brand is represented consistently at every touchpoint, this episode delivers actionable takeaways you can put into practice.To learn more about Stephan and Empower, visit: empowersuite.comTo learn more about RELAYTO, visit: relayto.com
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16 – Why leaders shouldn’t be the smartest person in the room
Your host Alex Shevelenko welcomes Kevin Lee, a digital marketing pioneer who has spent decades helping companies grow revenue through sharper execution rather than inflated budgets. Before Google existed, Kevin was already building the technology and tactics many teams still rely on today. He co-founded Didit, scaled it into one of New York’s leading agencies, authored four books, and built nonprofit initiatives like Giving Forward, raising millions for social causes along the way.In this conversation, Kevin talks about what it really takes to build trust, deliver value, and drive outcomes in a world flooded with automation and noise. With firsthand experience from every phase of digital marketing, he brings clear principles leaders can apply immediately—especially when teams are expected to achieve more with less.If you’re focused on customer trust, team leadership, or building a business grounded in real purpose—not just louder messaging—this episode delivers strong takeaways you can put into practice.To learn more about Kevin, visit his LinkedIn: https://www.linkedin.com/in/variousventures/Think you’d be a great guest on the show? Apply.To learn more about RELAYTO, visit relayto.com.
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15 – Show, Don’t Tell: Donna Griffit on Breaking Through with Product Demos
Your host Alex Shevelenko welcomes Donna Griffit, a globally recognized corporate storyteller who has helped hundreds of startups and Fortune 500 leaders raise more than $1.5B by clarifying their narratives and showing the true value behind complex ideas.Together, they discuss why visual storytelling is the key to breaking through noise, especially in industries where information is dense, regulated, and difficult to understand. Donna explains why people don’t connect with text-heavy content and how a simple shift—show first, talk second—can change the way audiences listen, remember, and act.Donna shares practical advice on crafting a pitch people care about, the importance of a powerful demo, and how showing a product in action creates instant understanding. She breaks down why the human brain responds to visuals, what Steve Jobs mastered that most founders miss, and how to structure a story that lands across different audiences.To connect with Donna, visit DonnaGriffit.com or try Deck Check at DonnaGriffit.com.Think you’d be a great guest on the show? Apply HERE. To learn more about RELAYTO, visit relayto.com.
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14 – From Armani to Regenerative Cotton: Federico Marchetti’s Vision for Responsible Fashion
Your host Alex Shevelenko welcomes Federico Marchetti, the entrepreneur who reshaped luxury retail by founding Yoox Net-a-Porter, a public company later sold in a transaction valued at $6 billion. Today, Federico serves on the board of Giorgio Armani and leads large-scale initiatives in digital innovation and regenerative sustainability.Together, they explore how creativity and business discipline can coexist at scale—and why this combination is the real competitive edge for brands navigating rapid digital change. Federico shares the origins of bringing luxury fashion online, long before e-commerce was mainstream, and what it takes to build something enduring in a market where everyone else looks the same.He also discusses his current work with leading fashion houses, including the rollout of digital product passports, regenerative materials, and supply-chain transparency. Federico opens up about lessons from collaborating with Giorgio Armani and King Charles, the importance of being a “doer” around visionary leaders, and why courage—not shortcuts—has shaped every step of his journey.Federico also highlights themes from his new book, The Geek of Chic: American Dream, Italian Style, written to inspire the next generation to take risks and stay true to themselves.To continue the conversation with Federico, connect with him on LinkedIn.Think you’d be a great guest on the show? Apply HERE.To learn more about RELAYTO, visit relayto.com.
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13 – The Human in the Loop: Why Great Marketing Still Needs One
Your host Alex Shevelenko welcomes Randy Wootton, a seasoned revenue leader and CEO whose career spans leadership roles at Microsoft, Salesforce, RocketFuel, Percolate, Seismic, and Maxio. Together, they explore how AI is reshaping go-to-market strategy and what it takes to build enduring organizations in a time of rapid technological change.Drawing from decades of experience driving growth and orchestrating major acquisitions and exits, Randy shares how leaders can balance innovation with execution—and why clarity of purpose is the true multiplier for scaling teams and revenue. He discusses lessons from integrating AI into business operations, building strong company cultures through transitions, and helping today’s founders lay the groundwork for long-term success.Randy also shares insights from his current work at CEOx, where he advises AI-first and Agentic AI companies on building scalable go-to-market engines and leadership infrastructure.To continue the conversation with Randy, connect with him on LinkedIn or learn more about CEOx.Think you’d be a great guest on the show? Apply HERE.To learn more about RELAYTO, visit relayto.com
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12 – What Leadership Looks Like When Trust Is Your Currency
Your host Alex Shevelenko welcomes Erik Carlson, President and CEO of Notified, a leading technology partner for investor relations, public relations, and communications professionals. Together, they explore how leaders and companies can turn content into trust—and trust into measurable business impact.With more than 15 years of experience across private equity, M&A, and strategic finance, Erik shares why trust is the most valuable business currency and how consistent, authentic storytelling builds it. He explains how organizations can unlock the power of content by repurposing and personalizing it for investors, employees, and customers, and why quality human storytelling still matters even in an age of AI.Erik also dives into leadership in transition, reflecting on his first 90 days as CEO, and shares his philosophy of presence with purpose—focusing fully on what matters most, whether at work or at home.To continue the conversation with Erik, connect with him on LinkedIn or learn more at notified.com.Think you’d be a great guest on the show? Apply HERE.To learn more about RELAYTO, visit relayto.com.
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11 – Owning the Problem: Christopher Lochhead on Why the Best Product Doesn’t Win
Your host Alex Shevelenko welcomes Christopher Lochhead, a three-time public company CMO, best-selling author of Play Bigger, Niche Down, and The Existing Market Trap, and host of Follow Your Different. Together, they explore what most businesses get wrong about growth, positioning, and innovation.Known as the godfather of category design and often called the Gordon Ramsay of business, Christopher doesn’t sugarcoat the truth. He explains why the idea that “the best product wins” is the biggest lie in business, how the most successful companies create new categories instead of competing in existing ones, and how to recognize whether you are solving a hard-to-solve or a hard-to-sell problem. He also shares why AI is replacing book-smart people, not street-smart ones.Christopher reveals the hidden force he calls “the existing market trap,” which keeps even great companies from breaking through, and explains how leaders can escape it before it kills their strategy.To continue the conversation with Christopher, connect with him on LinkedIn or learn more at lochhead.com. Think you'd be a great guest on the show? Apply HERE. To learn more about RELAYTO, visit relayto.com.
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10 – Rewriting the Rules: Innovation and Brand Performance in Healthcare and Beyond
Your host Alex Shevelenko welcomes Haider Alleg — strategist, entrepreneur, founder of Kaiju Marketing, and GP at Allegory Capital — to explore how innovation thrives even in the most regulated industries. With over 20 years of experience helping pharma, healthcare, and compliance-driven sectors evolve, Haider shows that following the rules doesn’t mean sacrificing creativity or connection.In this conversation, Haider shares why the old playbook no longer works (“You can’t say, ‘It’s bad, but it’s healthcare’”), how the Content Vortex strategy turns one big idea into dozens of engaging touchpoints, and why authenticity beats algorithms when building trust. He also discusses the safest ways to apply AI in regulated spaces—focusing on verified knowledge, not automated advice—and leaves us with a powerful reminder: every company, every brand, is a product, and every touchpoint should deliver care and delight.To continue the conversation with Haider, connect with him on LinkedIn. Think you'd be a great guest on the show? Apply HERE. To learn more about RELAYTO, visit relayto.com.
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9 – From Trulia’s $3.5B Exit to Virta Health: Rethinking Leadership That Lasts
Your host Alex Shevelenko welcomes Sami Inkinen — Co-Founder of Trulia and CEO of Virta Health — to discuss what sustains leaders beyond the big milestones. After scaling Trulia to a $3.5 billion IPO, Sami discovered that while he had trained his body and educated his mind, he had never truly trained his inner world. That realization sparked a 12-year practice that reshaped how he leads, motivates teams, and builds lasting companies.In this conversation, Sami shares why authentic leadership outperforms the “founder mode” playbook, the psychology behind sustainable motivation, and how to create self-driven teams without slipping into the role of therapist. He also explains why a single authentic story can inspire more than a thousand data points, how cultivating multiple identities builds resilience, and the surprising “unexplainable love” test every founder should apply before starting something new.For leaders building through rapid growth or aiming for long-term impact, this episode offers a fresh lens on what truly sustains founders and their teams.To continue the conversation with Sami, connect with him on LinkedIn or explore Virta Health at virtahealth.com.Think you'd be a great guest on the show? Apply HERE. To learn more about RELAYTO, visit relayto.com.
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8 – Mind Movies for Leaders: Persuade, Inspire, Connect
Your host Alex Shevelenko welcomes Melissa Reaves — Founder and CEO of Story Fruition — to discuss why stories work outperform data in business communication. Melissa's journey from advertising technology startups to creating her bestselling Mind Movie Method reveals why human brains are wired for narrative over data. In this conversation, she explains the neuroscience behind effective business storytelling, introduces the Wonder Wander Effect that causes audiences to mentally check out, and demonstrates her CROW framework for crafting memorable narratives. Melissa provides live coaching on converting technical content into visual stories, discusses her approach to building organizational story libraries, and shares insights on creating dynamic presentation formats that match today's communication standards. For business leaders seeking to connect with investors, customers, and teams through compelling stories rather than charts and graphs, Melissa offers practical methods for turning information into experiences that audiences remember and act upon. To continue the conversation with Melissa, connect with her on LinkedIn or visit storyfruition.com. Think you'd be a great guest on the show? Apply HERE. To learn more about RELAYTO, visit relayto.com.
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7 – Content That Sells: Short-Term Ammo, Long-Term Impact
Your host, Alex Shevelenko, sits down with Aaron Dunn — VP of Marketing at Thoroughpass — to explore the evolving world of interactive content in B2B marketing. Aaron’s career spans from the early days at SnapApp, a pioneer in turning static content into engaging experiences, to leading marketing initiatives that shape how businesses connect with audiences today.In this conversation, Aaron reflects on the challenges of transforming traditional formats like PDFs into dynamic, user-driven journeys and discusses how short-form content, AI, and social platforms like LinkedIn and TikTok have shifted the way marketers engage audiences. He shares his insights on building trust and authenticity in an AI-driven era, the potential of exclusive communities as engagement channels, and how cross-media experiences can provide meaningful connections without overwhelming users.For those looking to stay ahead in the content landscape, Aaron offers practical takeaways on creating interactive experiences that resonate and drive real engagement.To continue the conversation with Aaron, connect with him on LinkedIn HERE. Think you’d be a great guest on the show? Apply HERE. To learn more about RELAYTO, visit relayto.com.
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6 - From Churn to 95% Retention: The New Agency Growth Playbook
Your host, Alex Shevelenko, sits down with Luke Tobin — serial entrepreneur and investor — to explore how to scale companies with staying power in industries where client loyalty is hard to win. Luke built Digital Ethos into the UK’s fastest-growing marketing agency before its acquisition by Cadastra, where he went on to co-lead EMEA operations with 900 employees and a $50M portfolio serving global brands like Samsung, Unilever, and the NHS.Today, as founder of Tobin Capital, Luke partners with high-potential businesses — with a portfolio that includes category-defining companies like SpaceX and RELAYTO — helping leaders accelerate growth without losing sight of culture and client relationships.In this conversation, Luke shares his perspective on building trust with clients, scaling teams through acquisitions, and what it takes to back the companies shaping tomorrow’s markets.To learn more about Luke’s work, click HERE. Think you’d be a great guest on the show? Apply HERE. To learn more about RELAYTO, visit relayto.com.
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5 – CEO Lessons from Scaling Meetup, Investopedia & More
Your host, Alex Shevelenko, sits down with David Siegel — former CEO of Meetup, Investopedia, and Seeking Alpha — to explore what it takes to lead organizations through growth, reinvention, and successful exits. With 7X and 5X outcomes under his belt, David has guided companies through pivotal transitions while keeping both culture and performance at the center.In this conversation, David shares the leadership principles from his bestselling book Decide and Conquer, including how to make tough calls under pressure, why transparency builds lasting trust, and the decision-making frameworks that separate thriving leaders from struggling ones.To learn more about David’s work, including Decide and Conquer, click HERE. Think you’d be a great guest on the show? Apply HERE. To learn more about RELAYTO, visit https://relayto.com/
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4 – How to Build, Exit, and Build Again: Shane Neman’s Formula for Growth
Your host, Alex Shevelenko, sits down with Shane Neman — serial entrepreneur, venture capitalist, and real estate developer — to explore what it takes to build, scale, and exit businesses across industries. From dropping out of NYU Medical School to founding JoonBug, a nightlife digital events powerhouse, and later creating EZ Texting, the largest business SMS SaaS platform in the U.S., Shane’s journey is anything but ordinary.In this conversation, Shane shares the lessons he’s learned from building companies at the intersection of technology, media, and real estate. He explains how resilience and calculated risk-taking shaped his path, why failure can be the best teacher, and what founders often overlook when scaling a business.The discussion also dives into Shane’s perspective as an investor and developer — including how he identifies opportunities others miss, the principles guiding his real estate portfolio (with properties like the Santa Monica Pier), and his advice for entrepreneurs navigating today’s competitive landscape.To learn more about Shane’s work, including his book NightLife Lessons, click HERE.Think you’d be a great guest on the show? Apply HERE. To learn more about RELAYTO, visit https://relayto.com/
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3 – The Biggest Myths Holding Back Your Sales Team
Your host, Alex Shevelenko, sits down with Geoffrey Reid — former CEO of Marcus Evans Group and author of Revenue Catalyst: Mastering the Art of Sales — to explore what it takes to build a career from the ground floor to the top of a global organization. Over 25 years in the business world, Geoffrey has honed a deep understanding of revenue generation, leadership, and sales mastery.In this conversation, Geoffrey shares how early experiences shaped his approach to leadership, the lessons he learned scaling a major international company, and why mastering the art of sales is about much more than numbers. He explains how values-driven leadership drives long-term results, why adaptability is critical in a fast-changing market, and the mindset required to turn challenges into opportunities.The discussion also touches on the strategies that separate great leaders from good ones, the role of culture in driving performance, and practical insights that anyone in sales or business leadership can apply immediately.To learn more about Geoffrey and his book, Revenue Catalyst: Mastering the Art of Sales, click HERE. Think you’d be a great guest on the show? Apply HERE.To learn more about RELAYTO, visit https://relayto.com.
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2 – Nobel Peace Prize Winner Oleksandra Matviichuk: How One Person Can Change the World
Your host, Alex Shevelenko, sits down with Oleksandra Matviichuk — Nobel Peace Prize laureate, Ukrainian human rights lawyer, and head of the Center for Civil Liberties — to explore what it truly takes to defend freedom when the systems around you fail. For over 15 years, Oleksandra has been on the front lines of the fight for dignity, justice, and human rights, earning global recognition from TIME’s 100 Most Influential People list to praise from leaders like Hillary Clinton.In this conversation, Oleksandra shares how ordinary people can have an extraordinary impact, why collective action is the most powerful force for change, and the hard truth that freedom is never guaranteed — it must be protected every day. She explains how values-driven leadership sustains progress, whether you’re safeguarding lives in Ukraine or safeguarding ideas in Silicon Valley.The discussion also touches on the resilience it takes to keep going in the face of systemic failure, the role of solidarity in high-stakes situations, and why doing what’s right is often far harder — and far more important — than doing what’s easy.To learn more about Oleksandra’s work at the Center for Civil Liberties, click HERE.Think you’d be a great guest on the show? Apply HERE. To learn more about RELAYTO, visit https://relayto.com./
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1 – From Idea to Impact: How to Make Your Innovations Actually Stick
Your host, Alex Shevelenko, sits down with Nick Jane, CFA and CEO of IdeaScale, to unpack what it really takes to drive innovation inside large organizations. Nick shares his journey from academia and Wall Street to leading one of the most impactful platforms in idea management. Along the way, he highlights what slows innovation down—bureaucracy, unclear communication, and the loss of creative hunger—and how leaders can design systems that do the opposite.Nick makes the case for passionate teams, clear structures, and fast feedback loops. He draws a sharp contrast between the rapid, decisive style of leaders like Elon Musk and the slower pace of publicly traded companies. The conversation also explores how innovation efforts often get stuck during implementation—and what to do about it.Finally, we zoom out to explore how companies can create environments where ideas can not only be shared but acted on. Nick breaks down how to make innovation scalable, why collective intelligence matters, and how content—especially short-form—can help companies engage customers and employees alike.To learn more about Nick’s work at IdeaScale, click HERE. Think you’d be a great guest on the show? Apply HERE. To learn more about RELAYTO, visit relayto.com.
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62 - Understanding the Non-Linear Buyer Journey: A New Approach to Marketing with Forget The Funnel's Georgiana Laudi
Your host, Alex Shevelenko, talks with the Co-Founder and Chief Strategist of Forget The Funnel, Georgiana Laudi. Georgiana argues that the sales funnel model is overly simplistic and dehumanizes customers by reducing them to mere leads. She advocates for a customer-led growth framework that prioritizes understanding and delivering value to customers throughout their entire journey. Georgiana emphasizes the importance of product marketing, operationalizing customer insights, and adopting a customer-centric approach to build meaningful, lasting relationships and drive better business outcomes.To learn more about Georgiana's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.To learn more about RELAYTO, visit https://relayto.com/
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61 - Navigating the Evolving Landscape of Content Marketing: Insights on AI, Video, and Audience Engagement with Dental Claim Support's Pamela Wilson
Your host, Alex Shevelenko, talks with the CMO of Dental Claim Support, the Author of Master Content Marketing, and Master Content Strategy, Pamela Wilson. Pamela discusses the evolving landscape of content marketing, emphasizing the impact of AI advancements. She highlights the necessity of human oversight to maintain content quality and authenticity. Pamela explores strategies for engaging different audience segments, the importance of video content, and the changing behavior of B2B buyers using AI tools for research. She also addresses the challenge of maintaining high-quality content amidst the prevalence of low-quality, AI-generated material, advocating for thoughtful, trust-building content.To learn more about Pamela's work, click HERE, HERE, and HERE.Think you'd be a great guest on the show? Apply HERE.To learn more about RELAYTO, visit https://relayto.com/
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60 - From Soldiers to Savvy Savers: Transforming Financial Planning for Military Families with First Command Financial Services' Kellie Richter
Your host, Alex Shevelenko, talks with the EVP, Chief Marketing and Client Experience Officer of First Command Financial Services, Kellie Richter. Kellie discusses the company's mission to support military families in achieving financial security. She highlights the importance of client experience, emphasizing clarity, consistency, and control. She also discusses the unique financial challenges faced by military families and the role of military spouses in financial decision-making. Kellie underscores the connection between employee and client experience, and First Command's commitment to community service and personalized financial coaching for military families.To learn more about Kellie's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.To learn more about RELAYTO, visit https://relayto.com/
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59 - Positioning vs. Branding: Understanding the Key Differences for Business Success with Cunningham Collective's Andy Cunningham
Your host, Alex Shevelenko, talks with the Founder and President of Cunningham Collective, Andy Cunningham. Andy delves into the intricacies of business positioning, particularly in the tech sector. Andy shares her experiences, including working with Steve Jobs on the Apple Macintosh launch, emphasizing the importance of finding a unique market position. The discussion covers the distinction between positioning and branding, the challenges of a saturated market, and the significance of emotional connections in customer and employee engagement. Andy also highlights the role of leadership and strategic thinking in successful positioning.To learn more about Andy's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.To learn more about RELAYTO, visit https://relayto.com/
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58 - The Neuroscience of Marketing: Understanding Consumer Behavior for Better Results with Roger Dooley
Your host, Alex Shevelenko, talks with the Keynote Speaker, Author, and Friction Hunter, Roger Dooley. Roger discusses how understanding the brain can enhance marketing strategies and improve customer and employee experiences. Roger emphasizes the importance of reducing friction in user interactions, citing examples from various industries. He explores how trust, transparency, and intuitive design can foster better customer relationships and employee engagement. Roger highlights the significance of leveraging behavioral science principles, motion in user interfaces, and continuous feedback to create memorable and effective experiences.To learn more about Roger's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.To learn more about RELAYTO, visit https://relayto.com/
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57 - Mastering the Art of Customer-Centric Storytelling in Business with Business of Story's Park Howell
Your host, Alex Shevelenko, talks with the Business Story Strategist, Keynote Speaker, Sales Storytelling Coach, Podcaster, and Brand Raconteur at Business of Story, Park Howell. Park, an Emmy Award-winning business storytelling coach, talks about the pivotal role of storytelling in business. Park shares about his transition from running an advertising agency to becoming a storytelling coach, highlighting the shift from traditional advertising to narrative-driven approaches. He emphasizes that the customer should be the story's hero, not the brand. Park covers common storytelling mistakes and introduces the "And, But, Therefore" (ABT) framework for crafting compelling narratives. The speakers also explore the importance of clarity, emotional connection, and reducing friction in the customer journey.To learn more about Park's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.To learn more about RELAYTO, visit https://relayto.com/
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56 - From Confusion to Clarity: How Innovative Software is Changing Employee Benefits with LHD Benefit Advisors' Whitney Boyer
Your host, Alex Shevelenko, talks with the CMO of LHD Benefit Advisors, Whitney Boyer. Whitney discusses digital experience software's transformative impact on employee benefits communication, focusing on the RELAYTO platform. Aimed at employee and insurance professionals, Whitney addresses challenges in effectively communicating benefits and highlights innovative solutions. She also emphasizes the importance of internal champions within sales teams to promote the adoption of new tools and technologies, ultimately improving client interactions and service offerings.To learn more about Whitney's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.To learn more about RELAYTO, visit https://relayto.com/
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55 - Mastering the Art of Seed Investing and Startup Innovation with Floodgate's Mike Maples
Your host, Alex Shevelenko, talks with the Founding Partner of Floodgate, Mike Maples. Mike explores the intricacies of seed investing and entrepreneurship. He discusses the evolution of seed investing, the challenges of fundraising, and the critical importance of product-market fit. Mike shares his experiences and insights, emphasizing the need for unique market insights, emotional connections with investors and customers, and the significance of "lighthouse customers" who guide product development. The conversation also delves into the concept of "founder future fit" and the importance of creating new market categories to achieve breakthrough success.To learn more about Mike's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.To learn more about RELAYTO, visit https://relayto.com/
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54 - The Role of Social Proof and Defaults in Influencing Consumer Choices with Tim Ash
Your host, Alex Shevelenko, talks with the International Keynote Speaker, Bestselling Author, and Executive Advisor, Tim Ash. Tim discusses how evolutionary psychology impacts consumer behavior and decision-making. Key themes include the complexity of B2B sales, the importance of champion enablement, and the role of corporate culture in innovation. Tim emphasizes leveraging pain points in marketing, the power of storytelling, and the necessity of understanding the audience. He advocates for tailored marketing strategies that address specific needs and foster long-term customer relationships.To learn more about Tim's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.To learn more about RELAYTO, visit https://relayto.com/
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53 - The Evolution of B2B Content: From Data Sheets to Digital Salesrooms with Scale Venture Partners' Craig Rosenberg
Your host, Alex Shevelenko, talks with the Chief Platform Officer of Scale Venture Partners, Craig Rosenberg. Craig discusses the importance of providing content that is both easily digestible and actionable. In today's fast-paced digital world, buyers are inundated with information, making it crucial to deliver content that stands out and meets their specific needs. To achieve this, it's essential to segment your audience, understand the different segments within your target audience, and tailor your content to meet their unique needs and preferences. Personalize content using data and insights to ensure it resonates with the individual buyer's journey. Additionally, incorporate interactive elements such as quizzes, polls, and interactive product tours to engage buyers and provide them with a hands-on experience.To learn more about Craig's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.To learn more about RELAYTO, visit https://relayto.com/
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52 - Breaking Barriers: Tailoring Communication for Inclusive Engagement with JD Schramm Communications' JD Schramm
Your host, Alex Shevelenko, talks with the Keynote Speaker, Communication Consultant, and Trainer of JD Schramm Communications, JD Schramm. JD emphasized that communication and leadership are inextricably linked. Effective communication is not just a tool for leaders; it is the essence of leadership. When JD is called in to address communication issues within organizations, he often finds that these issues are symptomatic of deeper leadership problems. Leaders must be able to communicate in a way that inspires and mobilizes their teams. Without this ability, even the most innovative ideas and strategies can fall flat.To learn more about JD's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.To learn more about RELAYTO, visit https://relayto.com/
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51 - Exploring the Complex Landscape of B2B Marketing with BrightEdge Technologies' Jim Yu
Your host, Alex Shevelenko, talks with the Founder and Executive Chairman of the Board of BrightEdge Technologies, Jim Yu. Jim's story is a testament to the power of resilience and determination. Growing up as the only Asian kid in a South Dakota trailer park, he faced numerous challenges that shaped his entrepreneurial drive. This environment instilled in him a relentless pursuit of success, which he carried into his professional life. Embracing challenges can catalyze growth and innovation while cultivating grit is essential for overcoming obstacles and achieving long-term success. Staying mission-driven with a clear vision and purpose can sustain you through difficult times.Jim's motivation evolved from a fear of failure to a love of mission and purpose. This shift underscores the importance of aligning personal and professional goals with a broader mission. Identifying your mission, aligning goals, and fostering a purpose-driven culture are crucial steps in this process. Clearly defining the mission and purpose of your business, ensuring that your personal and professional goals are aligned with this mission, and encouraging your team to embrace the company's mission and values are essential.To learn more about Jim's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.To learn more about RELAYTO, visit https://relayto.com/
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50 - Navigating the Evolving Landscape of AI in Marketing and Startups with CrunchTime's David Karel
Your host, Alex Shevelenko, talks with the CMO of CrunchTime, David Karel. David's journey in B2B marketing is nothing short of inspiring. From his early days at SuccessFactors to leading Bizo's marketing efforts and eventually shaping LinkedIn's B2B marketing suite, David has consistently demonstrated his ability to innovate and drive results. His current role at CrunchTime further solidifies his reputation as a thought leader in the industry.To learn more about David's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.To learn more about RELAYTO, visit https://relayto.com/
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49 - Balancing Act: Immigrant Experiences & Entrepreneurship with Perplexity's Dmitry Shevelenko
Your host, Alex Shevelenko, talks with the Chief Business Officer of Perplexity, Dmitry Shevelenko. Dmitry's journey led him through some of Silicon Valley's most influential companies and his current role in shaping the future of AI-driven knowledge consumption. Dmitry's career, the psychology of the modern knowledge consumer, and the innovative strides Perplexity is making in the AI space. Dmitry emphasized the importance of working on products that you enjoy using. This passion translates into a deeper understanding of the user experience and a more authentic connection to the product's mission.To learn more about Dmitry's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.To learn more about RELAYTO, visit https://relayto.com/
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ABOUT THIS SHOW
Introducing Alex Shevelenko, CEO and founder of RELAYTO and the host of the Experienced-Focused Leaders Podcast. With a mission to empower seasoned business owners who recognize the critical role of customer experience in achieving success, Alex brings together a community of discerning listeners eager to explore new perspectives and strategies for enhancing their experience-centric approach.In our thought-provoking podcast episodes, we dive deep into the stories and insights of accomplished business owners who have honed their expertise in delivering exceptional customer experiences. These industry veterans possess a wealth of knowledge and practical experience, making them valuable resources for our audience of seasoned professionals who are passionate about creating meaningful connections with their customers.Our podcast serves as a platform for exchanging ideas, sharing best practices, and exploring innovative approaches to customer experience. We understand that our audience i
HOSTED BY
Alex Shevelenko
CATEGORIES
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