153 - Audio Marketing for Podiatrists with Tyson Franklin

If you haven't considered using audio as part of your marketing strategy, now is the perfect time to get started while still being underutilised by most podiatry professionals. The purpose of my Audio Marketing workshops is to show podiatrists how to use audio for marketing in their podiatry businesses and why it will help them stand out from all the other podiatrists in their area that do not know how to use audio effectively. When it comes to creating online content, you have three options available to you. Written Content (Blogs, FAQ's and Articles) Visual (Video, photos and Infographics) Audio (So many options available) Audio marketing has been around for a long time; just think of radio; people have a favourite radio station and a favourite radio announcer. Because they've heard their voice repeatedly, they start to create an emotional connection with them. "You can also create an emotional connection with your patients and potential patients". History of Radio: http://www.pbs.org/wgbh/aso/databank/entries/dt20ra.html To see more detailed notes, please visit http://bit.ly/PodLegends153 If you have any questions about this episode, one-on-one coaching or any of my group coaching programs, please send me an email at [email protected], and we can arrange a quick ZOOM call. Youtube If you're interested in watching the UNCUT video of this particular episode, you can visit my Youtube channel, Tyson E Franklin - Podiatry Business Coach and please SUBSCRIBE, so you're informed whenever a new video is released. Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.