172. May 2025 Marketing Updates: Lockable Posts, TikTok Ownership Drama & LinkedIn's New Ad Tools

If it feels like the second you catch up with the algorithm, everything changes again, you're not imagining it! Today's episode is here to help you stay ahead of the curve. We're diving into May's biggest marketing updates, from Instagram's experimental new features to TikTok's latest political saga and LinkedIn's ad upgrades. Knowing what's changing (and why) can shift your mindset from feeling frustrated to feeling empowered. Because when you understand the "why" behind these updates (hint: it's all about keeping users engaged) you can start using these shifts to your advantage, instead of letting them derail your strategy. Plus, Emma shares practical insights on how (and whether) you should be integrating these changes into your marketing right now. Listen in as Emma explains: Why TikTok's future in the U.S. still isn't finalized How LinkedIn's new Campaign Manager tools could boost your ad performance Instagram's new lockable posts and how to leverage them for exclusivity And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia