195. Do Election Years Affect Retail Sales?

With 2024 in our sights, we're not far off from the next round of presidential elections. One of our Master Shopkeepers members, Julie, recently asked if I could share any insights into this question: "do election years affect retail sales?" There are many small business owners—and in particular, independent retail store owners—who firmly believe that retail sales dip in presidential election years. In a recent poll on my Instagram stories, more than ⅔ of respondents said that retail sales go down in election years.  As I've discussed on the podcast before, though, it's critical to make business decisions based on data and facts, not emotion (and definitely not based on word of mouth or rumors!). Listen in to learn what the data shows about election years affecting retail sales. For show notes, including links to anything mentioned in this episode, visit www.savvyshopkeeper.com/episode195.  Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on Instagram (@savvyshopkeeper)