195: Mae Reedy | Strategies for Scaling

Today we welcome Mae Reedy – founder, principal designer, and general contractor of Mae Reedy Build + Design based in Plano, Texas. In this episode, we discuss overcoming fear, the power of saying yes, and how Mae leverages innovation to stay resilient in an ever-changing economy. Mae shares her thoughtful approach to scaling her business, growing a purpose-driven team, and the custom systems she's developed to manage workflow, empower her team, and maintain momentum. Her journey from Etsy entrepreneur to seven-figure design-build powerhouse is full of insights, grit, and inspiration. SHOW HIGHLIGHTS Mae shares how she scaled her business from her dining room table to a 12-person, seven-figure firm. Her strategic response to shifts in the housing market, including the pivot toward additions and aging-in-place renovations. How Mae used economic forecasts and industry resources to stay ahead of market challenges. The role of personal and professional mentorship in her growth, including the influence of her CFO husband and industry associations like NARI. Her unique STAR method (Schedule it, Tackle it, Analyze it, Repeat it) to maintain creative and operational momentum. The importance of developing systems for delegation, consistency, and long-term scalability. Why Mae approaches her business like it's always ready to be sold – even if she never plans to. A deeply personal story of resilience and perspective that defines her secret to survival in business and life. NOTABLE QUOTES "To be able to scale, it's not about volume, it's about control." "Everything can't live in my head — that's kind of a mess." "If I don't keep my books right… all of this wonderful opportunity could pass me by." "The weight of the world is not mine alone." SUPPORTING RESOURCES Mae Reedy Build + Design Website Mae Reedy on Instagram NARI (National Association of the Remodeling Industry) SPONSOR LINKS Design Manager Daniel House Club Hooker Furnishings