Design Biz Survival Guide

This is a special Industry Spotlight episode of Design Biz Survival Guide. This supplemental format is designed to highlight brands and partners that support designers both creatively and professionally. This is our way of sharing valuable information and resources for your business with you, our loyal listeners. Today we're speaking with Deb Mitchell, a marketing, messaging, and visibility expert based out of Charlotte, North Carolina. In this episode, Deb shares how she partners with interior design professionals to refine their messaging and boost their visibility to attract the clients they want. We also discuss Deb's behind-the-scenes exposure to the business of design, the most common marketing pain points that design business owners experience, and Deb breaks down what it looks like to work with her to develop a comprehensive and effective brand voice to grow your design business. SHOW HIGHLIGHTS Deb shares how her background in writing and communications informs her marketing work with interior designers. Deb explains why effective marketing requires both visibility and messaging that clearly communicates a designer's value. Rick and Deb discuss why so many designers struggle to articulate their elevator pitch and what makes their business different. Deb shares how her behind-the-scenes experience inside a luxury design studio shaped her understanding of client communication and qualification. Deb explains how reviews, portfolio projects, website copy, and social media can unintentionally signal the wrong type of client or project. Deb breaks down why visibility does not always mean being on stage or constantly showing up on video. Deb shares client success stories that demonstrate how refined messaging and positioning can attract better-fit projects. Deb outlines her process for working with designers, including her Pipeline Punch List deep-dive and strategic recommendations. NOTABLE QUOTES "If it's not effective, let's not do it." "You need that third party to really translate between you and your clients." "Not every red flag is actually red. Sometimes it's pinky." "There's a lot of confidence that comes from clarity." SUPPORTING RESOURCES Deb Mitchell Co. Website: https://www.debmitchellco.com/ Deb Mitchell Co. Instagram: https://www.instagram.com/debmitchellco/

Today we welcome Lowe Delgado, owner and principal designer of his namesake design studio, Delgado Interiors, based in Seattle, Washington. In this episode, we discuss Lowe's recently launched interior design business after more than a decade in the industry, how his understanding of construction enhances his business model, and his data-driven approach to design. Lowe also shares his perspective on visibility in a competitive marketplace, and we discuss his newly reinvigorated relationship with social media, which has brought a new level of joy to his business. SHOW HIGHLIGHTS Lowe shares how being laid off became the catalyst for launching Delgado Interiors as a full-time namesake design firm. He reflects on how his early exposure to construction shaped his understanding of homes, possibility, and transformation. Lowe discusses his unconventional path into interior design, including studying graphic design and interning at Country Living Magazine. He explains how his construction knowledge helps him create more feasible, informed, and successful design solutions. Lowe shares how he uses a data-driven approach with clients, observing how they interact with materials, furnishings, and spaces. He opens up about the realities of entrepreneurship, including the wake-up call of managing the business side on his own. Lowe talks about giving clients permission to embrace what feels personal, joyful, and even a little weird in their homes. He discusses his renewed relationship with social media, how authenticity changed everything, and why comparison really is the thief of joy. NOTABLE QUOTES "I feel honestly pretty lucky to be one of those people who gets the privilege of saying, I've always known I was going to do this." "If you just continually show up and you try to exercise bravery to do things that feel like you want to do it, but you're not exactly sure how, I just feel like for me, that's been the recipe for success." "Design is human centered. Like we would have no design without humans. It needs to be catered to how we actually live." "I need to be myself." SUPPORTING RESOURCES Delgado Interiors on Instagram: https://www.instagram.com/delgadointeriors/ Delgado Interiors Website: https://www.visitdelgadohouse.com/ SPONSOR LINKS Design Manager: https://designspec.com/survivalguide Learn more about Design Biz Retreat and the Business of Interiors UK Summit: https://designbizsurvivalguide.com/retreats-for-interior-designers/  

Today we welcome Rhobin DelaCruz, owner of Rhobin DelaCruz Designs based in New York. In this episode, we discuss Rhobin's discovery of his creative talents and how, at the urging of a professional colleague and a dear friend, he realized that interior design was his calling. We discuss his experience breaking into a new industry, the lack of peer-to-peer support at the time, and how he blazed his own trail to discover community. Rhobin also shares how a rebrand after sixteen years in business ignited an exciting new journey of visibility and service. SHOW HIGHLIGHTS Rhobin shares how his early career in advertising and marketing at Columbia Pictures and MTV helped reveal his creative instincts. A pivotal conversation with his boss, Rick Bispel, helped him realize he belonged in a creative field rather than ad sales. With encouragement from a close friend, Rhobin began to see interior design as a true career path. He opens up about entering the design industry 18 years ago without formal design education and facing gatekeeping along the way. Rhobin discusses how Homepolish introduced him to peer support, collaboration, and a sense of community that helped shape his business. After 16 years in business, he made the decision to step back, invest in coaching, and learn the operational side of running a stronger firm. He talks about how his rebrand led to greater visibility, deeper purpose, and exciting new opportunities in the industry. Rhobin reflects on the power of surrounding yourself with inspiring people and why community has been central to his success. NOTABLE QUOTES "Failure wasn't an option." "It's never too late for growth." "When you have a voice, you have a responsibility." "Understand process and put them in order." SUPPORTING RESOURCES Rhobin DelaCruz Designs: https://rhobindelacruz.com/ Rhobin DelaCruz Designs on Instagram: https://www.instagram.com/rhobindelacruzdesigns/ SPONSOR LINKS Design Manager / Design Spec: https://designspec.com/survivalguide Design Biz Retreat and the Business of Interiors UK Summit: https://designbizsurvivalguide.com/retreats-for-interior-designers/

This is a special Industry Spotlight episode of Design Biz Survival Guide, recorded live at KBIS in the KBIS Podcast Studio, sponsored by AJ Madison. Today, we're speaking with designer, television host, and author Tamara Day. We're catching up on her most recent achievements in the industry and how she balances and prioritizes the creative and business sides of design. Tamara also shares her hot design takes in kitchen and bath, how she successfully collaborates with brands to elevate her design projects, and the inspiration behind her recently published book, Laid-Back Luxe. SHOW HIGHLIGHTS Tamara shares how her business has expanded from television-only projects to coast-to-coast residential and commercial design work. She explains the key differences between designing for TV clients versus private clients, including process, team structure, and client experience. Separate teams, procurement systems, and support staff have been essential to balancing multiple sides of her business. Tamara discusses why the best brand collaborations are built on creativity, trust, and solving practical design challenges. She highlights one of her favorite collaboration examples: creating statement lighting that works beautifully in homes with 8-foot ceilings. Live from KBIS, Tamara shares her favorite trends in kitchen and bath, including colorful appliances, standout hardware, and more maximalist design. She talks about the emotional experience of creating her new book, Laid-Back Luxe, and why she wanted it to feel approachable for every kind of home. Tamara reflects on how her definition of success has shifted from business milestones to building a life that allows for meaningful time with family. NOTABLE QUOTES "I'm not looking for partners that just want my name on stuff." "I want partners that actually want my ideas and my vision and want to implement that." "You have to be scrappy in this business." "There's always a way to solve a problem, right?" SUPPORTING RESOURCES Tamara Day Website: https://tamaraday.com/ Tamara Day on Instagram: https://www.instagram.com/tamaraday SPONSOR LINKS AJ Madison Pro: https://www.ajmadison.com/pro

Today we welcome Ben Johnston, Founder and Creative Director of Benjamin Johnston Design, an interior design and architecture firm based in Houston, TX. In this episode, Ben shares his journey from architecture school and his residency at Cesar Pelli in Tokyo to his decision to shift his focus to interior design. We also discuss his discovery and passion for cultivating a team, overcoming fears and leading by example, and the experience of chronicling the creative journey in the brand's first book, Refined Interiors: Timeless Homes for Modern Living. Ben is also the Chair of the Diversity Advocacy Alliance and shares their commitment to expanding representation of the BIPOC community within the home furnishings industry. SHOW HIGHLIGHTS Ben reflects on how early exposure to architecture in high school helped shape his career path. He shares how a residency at Cesar Pelli's office in Tokyo expanded his worldview and clarified his desire for more intimate, human-centered design work. Ben talks about building his business by saying yes to a wide range of creative opportunities, from restaurant furniture and branding to residential interiors. He explains how teaching interior design helped him develop the design process that now informs the way his firm operates. Ben opens up about the unexpected joy he found in becoming an employer, mentor, and leader. The conversation explores what it takes to grow and sustain a collaborative team, including understanding billable hours, profitability, and client service. Ben discusses the journey behind his firm's first book, Refined Interiors: Timeless Homes for Modern Living, and why it represents a true team milestone. As Chair of the Diversity Advocacy Alliance, Ben shares why representation matters and how the organization is working to amplify underrepresented voices in the home furnishings industry. NOTABLE QUOTES "If you don't know that it exists, if you don't know it's a possibility for you, you're not going to envision it for your future." "If opportunity doesn't knock, you've got to build a door." "I think my personal definition of success is that Maya Angelou says, nobody remembers you for what you do, but how you make them feel." "As we are liberated from our fears, we automatically give permission for others to do the same." SUPPORTING RESOURCES Benjamin Johnston Design https://www.benjamin-johnston.com/ Benjamin Johnston Design on Instagram https://www.instagram.com/benjaminjohnstondesign/ Diversity Advocacy Alliance https://www.highpointmarket.org/DiversityAdvocacyAlliance SPONSOR LINKS Design Manager / Design Spec https://designspec.com/survivalguide Design Biz Retreat and Business of Interiors UK Summit https://designbizsurvivalguide.com/retreats-for-interior-designers/

This is a special Industry Spotlight episode of Design Biz Survival Guide. This supplemental format is designed to highlight brands and partners that support designers both creatively and professionally. This is our way of sharing valuable information and resources for your business with you, our loyal listeners. Today we're speaking with Stephanie Thornton Plymale, CEO of Heritage School of Interior Design. In this episode, we discuss the backstory of the brand and how Stephanie went from a student at Heritage to the owner of the design school. We also discuss the various levels of certifications available to students, campus culture, and the brand's commitment to efficiency, accessibility, and affordability. If you're considering a formal education in interior design or continued education for yourself or your team members and are looking for a direct path to achievement, this episode is for you. SHOW HIGHLIGHTS Stephanie shares her journey from foster care and a lifelong love of home to becoming CEO of Heritage School of Interior Design. Learn how Heritage evolved from a closed, outdated school into one of the fastest-growing interior design schools in the country. Rick and Stephanie discuss Heritage's accelerated model and why its focused, career-driven curriculum appeals to second- and third-career students. Stephanie breaks down the school's educational pathways, including the Fundamentals of Design program, residential and commercial master's tracks, and preparation for the RIDQC exam. The conversation highlights Heritage's commitment to affordability, accessibility, and live instruction, both in person and virtually. Stephanie explains how weekly field visits, showroom tours, and guest speakers help students build confidence, community, and industry connections. Rick and Stephanie talk about Heritage's expanding campus footprint, including Portland, Denver, Seattle, Dallas, Salt Lake City, Los Angeles, and its growing virtual program. Stephanie also shares how Heritage Design Magazine showcases the work of students and alumni while extending the school's influence across the design community. NOTABLE QUOTES "This school is open to everybody who wants this career and that's going to stay the brand." "I always say that time is money and we need to be very mindful of that for our students that they're spending their time and money here and we need to make it as successful for them." "I really feel that it needs to happen in-person." "The sky's the limit in this industry and as a designer." SPONSOR LINKS Heritage School of Interior Design Website: https://www.heritageschoolofinteriordesign.com/ Instagram: https://www.instagram.com/heritageschoolofinteriordesign/

Today we welcome Eddie Mickenberg, owner and principal designer of his namesake design studio based in Los Angeles, California. In this episode Eddie shares his journey from design school directly into the luxury design market and the countless lessons he learned before launching his own design business. We also discuss Eddie's strategy for keeping his business model small and nimble, allowing him to stay in his zone of creative genius and Eddie shares his perspective on comparison, community, and courage. SHOW HIGHLIGHTS Eddie shares how moving from San Diego to Los Angeles at 19 to attend design school became the start of his interior design journey. He reflects on interning and working in luxury design showrooms and firms, where he learned to "observe and absorb" both the good and the bad. Rick and Eddie discuss the many different ways a design business can be structured and why there is no one-size-fits-all model for success. Eddie explains why he intentionally keeps his business small and nimble, outsourcing as needed so he can stay focused on design and client experience. He opens up about getting comfortable with discomfort, taking calculated risks, and betting on himself when he fully launched his business in 2020. Eddie talks through his approach to pricing, contracts, client communication, and protecting his time while building trust from the very beginning. He shares why courage is his secret to survival and why fear is often part of building a creative business that lasts. Eddie also speaks candidly about representation in the industry and why inspiring the next generation of designers, especially minority designers, matters so much to him. NOTABLE QUOTES "I was able to observe and absorb all of the day-to-day nuances that go on in interior design firms and also luxury showrooms and I took so much out of it, the good and the bad." "Uncomfortable is the place I live in." "We're scared but we still do it." "The secret to survival, in my opinion, is just courage." SUPPORTING RESOURCES Eddie Mickenberg's Website: https://www.eddiemickenberg.com/ Eddie Mickenberg on Instagram: https://www.instagram.com/eddiemickenberg/ SPONSOR LINKS Design Manager / Design Spec: https://designspec.com/survivalguide Design Biz Retreat and the Business of Interiors UK Summit: https://designbizsurvivalguide.com/retreats-for-interior-designers/

This is a special Industry Spotlight episode of Design Biz Survival Guide. This supplemental format is designed to highlight brands and partners that support designers both creatively and professionally. This is our way of sharing valuable information and resources for your business with you, our loyal listeners. Today we're speaking with interior designer and business coach Betsy Brandenburg. In this episode, Betsy shares her design business journey, what she learned along the way, and how it inspired her to develop her coaching program, Designer Sanity. We also discuss the pivotal moment when she replaced hope with real process, and Betsy shares the three simple but crucial deliverables that are the key to her signature design roadmap system, which revolutionized her business and can do the same for yours. SHOW HIGHLIGHTS Betsy shares her 30-year design journey and how running her own firm exposed the gap between knowing design and knowing how to manage projects effectively. She opens up about the painful project experience that forced her to confront disorganization, missed timelines, and damaged professional relationships. We discuss the turning point that led Betsy to replace "hope and a prayer" with a clear, repeatable process. Betsy breaks down the three core elements of her Design Roadmap System: what you're doing, when you're doing it, and how long it will take/how much it will cost. She explains how a simple roadmap can build client trust, improve contractor relationships, and reduce constant follow-up and confusion. Betsy shares how her process helped her scale from smaller jobs to high-end, multi-million-dollar projects with more confidence and control. We talk about why veteran designers often benefit the most from process refinement, delegation, and systems that allow them to reclaim their time. Betsy explains how Designer Sanity supports designers through courses, coaching, masterminds, and customized process development. NOTABLE QUOTES "I knew just hoping it would be okay was not going to work this time." "We all know if it's not on the calendar, it's not getting done, right?" "I just wish everybody knew how easy it is." "It's not a, getting organized is not an end in and of itself. We're doing this because we love design and we want to enjoy it and we want to enjoy our lives." SUPPORTING RESOURCES Designer Sanity Instagram: https://www.instagram.com/designersanity/ SPONSOR LINKS Designer Sanity: https://www.designersanity.com/

Today we welcome Nicole Roe - Owner and Lead Designer at R. Nickson Interiors - a full-service residential and commercial design firm based in Central Florida. In this episode, Nicole shares her journey of growth and her love for construction and renovation. We also discuss her choice to commit to studio and warehouse space, and Nicole shares her strategy for getting her business in a financial position to support the overhead. If you're thinking about committing to a studio space, this episode is for you! SHOW HIGHLIGHTS Nicole shares how her background in construction shaped her confidence in renovation, new build, and large-scale project work. Rick and Nicole discuss the emotional and practical realities of investing in both warehouse and studio space. Nicole explains how opening her own receiving warehouse gave her team more control, efficiency, and profitability. The conversation explores the mindset shift required to support higher overhead and a more complex business model. Nicole offers insight into improving relationships with trades by leading with preparation, respect, and collaboration. They talk candidly about money mindset, pricing, cash flow, and the financial awareness needed to sustain growth. Nicole reflects on the role risk tolerance played in purchasing a commercial property for her design studio. She shares how wellness, sleep, and daily rituals have become essential to her long-term survival in the business. NOTABLE QUOTES "I was always very, very affected by the rooms I was in, the spaces I was in." "Entrepreneurship is in my blood." "It has to feel right and it also can't completely destroy your life if it doesn't work." "It is hard, it is very hard, and I think that people don't think about that going in, but I'm glad that you said that it's magical because it really is." SUPPORTING RESOURCES Nicole Roe / R. Nickson Interiors Instagram: https://www.instagram.com/rnicksoninteriors R. Nickson Interiors website: https://rnicksoninteriors.com/ SPONSOR LINKS Design Manager / Design Spec: https://designspec.com/survivalguide Design Biz Retreat and the Business of Interiors UK Summit: https://designbizsurvivalguide.com/retreats-for-interior-designers/

Today we welcome Rebecca Hay—interior designer turned business coach and host of the Resilient by Design Podcast. In this episode, Rebecca shares how she discovered her passion for design and entrepreneurship and how she built her Toronto-based interior design business from the ground up. We also discuss Rebecca's biggest lessons learned along the way, including the value of systems and structure, how to build an informed and empowered team, and how to manage scope creep before it derails a project. SHOW HIGHLIGHTS Rebecca's unconventional journey from acting and restaurant work to launching a luxury interior design firm in Toronto The "budget client loop" and how referral patterns can quietly cap your growth Why systems and repeatable processes reduce decision fatigue and protect your creativity How creating SOPs transforms helpers into empowered team members The difference between being busy and being intentional in your business Why hiring before you feel ready can accelerate growth How to turn scope creep into an opportunity instead of a frustration Rebecca's transition from running a seven-figure design firm to becoming a full-time business coach NOTABLE QUOTES "Structure doesn't kill creativity like I thought it did. It actually protects it." "If you're not following your process, you're following your client's process." "If your team relies on you for every decision, you don't have a team, you have helpers." "Anytime you hear yourself either in your head or out loud use the word just—don't do it." SUPPORTING RESOURCES Rebecca Hay on Instagram: https://www.instagram.com/rebeccahaydesigns/ Resilient by Design Podcast Instagram: https://www.instagram.com/resilientbydesignpodcast/ Rebecca Hay Designs: https://www.rebeccahaydesigns.com/ Rebecca Hay Coaching & Programs: https://rebeccahay.com/ SPONSOR LINKS Design Manager: https://designspec.com/survivalguide Design Biz Power Course – March 25th at Seattle Design Center: https://designbizsurvivalguide.com/interior-design-workshops/

This is a special Industry Spotlight episode of Design Biz Survival Guide. This supplemental format is designed to highlight brands and partners that support designers both creatively and professionally. This is our way of sharing valuable information and resources for your business with you, our loyal listeners. Today we're speaking with brand founder Jamie Stern and the brand's Creative Director, William Oberlin. In this episode, we explore the brand's rich history, their commitment to the design community, and their innovative approach to engaging designers. Jamie and William also share a community activation that is near and dear to their hearts: Woven Resistance, a rug design exhibition and auction featuring a diverse cross-section of the design community benefiting PFLAG and the Sierra Club. This impactful program is a brilliant example of the intersection of social consciousness and creative expression. SHOW HIGHLIGHTS The origin story of Jamie Stern and Jamie's nearly 50-year career in the design industry How the brand evolved from independent representation into a national, employee-based sales network The expansion of the Jamie Stern product lines: furniture, custom wool carpet, leather, and textiles The company's long-standing commitment to being trade-only The evolution of the New York showroom into a dynamic, event-driven space for the design community The inspiration behind Woven Resistance and its focus on activism through design The collaboration with 14 designers to create one-of-a-kind rug art pieces How the online auction and in-person events are raising funds for PFLAG and the Sierra Club NOTABLE QUOTES "On my 20th birthday was my first day in sales, and I've been doing this ever since." "We now have 14 designers who have created amazing rug art." "We don't want to be controversial, but… we just want to bring that into our business." "We're very successful. We're making beautiful product, but now we want to also guide it into doing the right thing." SUPPORTING RESOURCES View the online auction and support Woven Resistance: https://www.wovenresistancebyjamiestern.com/lite-ui/?controller=home Explore the Jamie Stern brand: https://jamiesterndesign.com/ Instagram: https://www.instagram.com/jamiesterndesign/

Today we welcome Stephanie Hunt, Owner and Principal Designer of The Flairhunter, a multifaceted interior design studio based in Park City, Utah. In this episode, Stephanie shares her exhilarating design journey and the many lessons, growth experiences, and revelations she's encountered along the way. We discuss the importance of saying yes to new opportunities, the value of continued education, and the power of remaining nimble as a business owner. Stephanie also shares how an open mind and an extraordinary client experience opened the door to opportunities beyond residential design, including aviation, maritime, and specialty commercial and hospitality projects. SHOW HIGHLIGHTS Stephanie reflects on celebrating 25 years in business and the evolution of her design career Why saying "yes" to opportunities before you feel ready can change the trajectory of your business How continued education and real-world experience shaped Stephanie's confidence as a designer The role mentorship played in her growth—and why she now prioritizes mentoring others Expanding beyond residential design into aviation, maritime, and specialty commercial projects The importance of being nimble, flexible, and open to change as a business owner How an extraordinary client experience can lead to unexpected and exciting opportunities NOTABLE QUOTES "Sometimes it takes hearing yourself say it out loud to realize you actually do have a story." "You can shift and evolve as many times as you want—that's your right as a business owner." "It really boils down to how you make a client feel." "Say yes to new opportunities, even if you're unsure, and trust that you'll figure it out." SUPPORTING RESOURCES Instagram: https://www.instagram.com/theflairhunter/ Website: https://www.theflairhunter.com/ SPONSOR LINKS Design Manager: https://designspec.com/survivalguide Design Biz Power Course – March 25th at Seattle Design Center: https://designbizsurvivalguide.com/interior-design-workshops/

This is a special Industry Spotlight episode of Design Biz Survival Guide. This supplemental format is designed to highlight brands and partners that support designers both creatively and professionally. This is our way of sharing valuable information and resources for your business with you, our loyal listeners. Today we're speaking with Tammy Covington, President and CEO of High Point Market Authority. In this episode, Tammy shares the history of High Point Market and she pulls back the curtain to reveal the magic behind the industry's favorite furniture market. We also break down the role of High Point Market Authority and their contribution to the overall experience of market. Get ready to hear some surprising statistics, insider tips and strategies for navigating market, and their commitment to diversity through the launch of the Diversity Advocacy Alliance. SHOW HIGHLIGHTS The history of High Point Market and how it has evolved over 100+ years The vital role of High Point Market Authority in organizing and enhancing the Market experience Surprising stats: 180 buildings, 1,800+ exhibitors, and 75,000 attendees per Market An overview of the transportation system and concierge-level service for guests The launch and purpose of the Diversity Advocacy Alliance (DAA) Strategic partnerships, including with the NKBA, to support the "whole home" design approach Breakdown of Market attendees: 60% are designers, 40% are retailers and industry professionals Educational offerings including tours, peer-to-peer learning at The Point, and keynote presentations NOTABLE QUOTES "High Point Market is in the DNA of this area. The industry really lives here." "We want you to feel like you've received an ROI on your trip to High Point." "Designers now make up about 60% of our buyer base — and that's transformed how we shape the Market experience." "This market is built on relationships — it's about connection, storytelling, and access." SUPPORTING RESOURCES High Point Market Website High Point Market Instagram SPONSOR LINKS High Point Market  

Today we welcome Kaitlyn Wolfe, Founder and Principal Designer of her namesake design and construction studio based in Phoenix, Arizona. In this episode, Kaitlyn shares her multifaceted business model, her intention behind bringing construction services into the mix, and her approach to building a diverse team of leaders to support the brand. We also discuss her perspective on mindset and comparison, and how expanding one and limiting the other creates room for innovation, growth, and creativity. SHOW HIGHLIGHTS How Kaitlyn built a hybrid design-build firm and the importance of clearly defined processes for each The evolution of her business from solo design-build to a team of 30 with multiple divisions The mindset shift needed to scale a business and empower team leaders How she approaches the design process with construction costs in mind to manage expectations and budgets The origin of her retail concept "Shop My Warehouse" and her philosophy on curated, intentional materials Launching her own furniture and lighting line, and how travel inspires her product collections The importance of staying true to your "why" when making business decisions Why mindset is Kaitlyn's ultimate key to survival in the design business NOTABLE QUOTES "Just make it exist, and then we'll make it perfect over time." "It's like falling in love with a wedding dress you can't afford." "There's way more differences than there are similarities between a design process and a construction process." "Finding the confidence to delegate allows the business to grow and allows you to continue to be in your zone of genius." SUPPORTING RESOURCES Kaitlyn Wolfe Instagram: @kaitlynwolfe__ Kaitlyn Wolfe Website: kaitlynwolfe.com SPONSOR LINKS Design Manager Design Biz Retreat + Business of Interiors Community Summit  

Today we welcome Edith Ponciano, founder and principal of EP Atelier, a Nevada-based hospitality interior design studio specializing in sports venues. In this episode, Edith shares her ten-year journey of honing her skills, cultivating relationships, and building the confidence to launch her own interior design business. We unpack the complex niche of sports venue design and how the tenets of hospitality design have influenced the look, feel, and function of the world's leading sports arenas. Edith also shares the value of personal brand building and how it helps establish relevance and trust with existing and future clients. SHOW HIGHLIGHTS Edith's unique path into hospitality design and the inspiration behind EP Atelier How a decade at Gensler prepared her for entrepreneurship The intersection of hospitality and sports design, from club suites to locker rooms The evolving role of stadiums as year-round entertainment destinations Why personal brand building within a firm is vital for long-term success Insight into long-term, large-scale projects like Nissan Stadium in Nashville Navigating confidentiality in high-profile design work How Edith is mentoring the next generation of hospitality designers through her course NOTABLE QUOTES "Essentially, it is hospitality design, but just on a different scale." "Everything that you do really builds your future credibility." "Success is living a life that feels meaningful at the end of the day and not just productive." "I wish someone would have told me to treat myself like a brand earlier." SUPPORTING RESOURCES EP Atelier Website: epatelier.com Instagram: @ep_atelier_design Mastering Hospitality Interior Design Course: View Course Use code PODCAST10 for 10% off SPONSOR LINKS Design Manager Design Biz Retreat + Business of Interiors Continuity Summit  

Today we welcome Raili Clasen of Raili CA Design and Brooke Wagner of Brooke Wagner Design, both full-service interior design studios based in Corona del Mar, California. In this episode, Raili and Brooke share how they became neighbors, friends, and trusted business confidants—and the support they offer each other as they both navigate the ever-changing business of design. We discuss how they overcome comparison, kick competition to the curb, and focus on paying their individual strengths forward. Raili and Brooke also share their personal perspectives on the nuances of the business of design and the three key areas in which they support each other most. SHOW HIGHLIGHTS How a shared studio space sparked an organic friendship and business alliance. The power of in-person connections versus online relationships in building trust. Why vulnerability and consistency are essential to designer friendships. Insights on overcoming comparison and avoiding the social media trap. The three biggest pain points they support each other through: clients, vendors, and employees. How their monthly "Bitching & Biting" lunches help sustain business and personal growth. Advice for finding your own "design bestie" even if you're not local. Their personal definitions of success and survival in the business of design. NOTABLE QUOTES "You can't learn this in school. You have to live it, and having someone to share it with makes all the difference." "You don't need a posse—you need one or two great confidants you can trust." "There's enough business for everyone. If they picked Raili, then she was the right fit." "We cover clients, vendors, and employees—those are our top three pain points we support each other through." SUPPORTING RESOURCES Raili CA Design Website Brooke Wagner Design Website Raili Clasen on Instagram Brooke Wagner on Instagram SPONSOR LINKS Design Manager Daniel House Club Hooker Furnishings  

Today we welcome Elliot Barratt, co-founder of Elliott James Interiors, an award-winning, globally recognized interior architecture and design studio with offices in Dubai, London, and Singapore. In this episode, Elliot shares his design journey, influences, and the leap of faith that inspired the international brand. We also discuss the complexities of international design—from culture and lifestyle to budgets and expectations. Elliot also shares tips and advice for designers considering expanding their design business across borders. SHOW HIGHLIGHTS The leap of faith that led to launching a design firm in Singapore with no existing clientele How Elliot built an international presence through strategic networking and market research The importance of hiring local experts when expanding into new global markets Elliot's systemized approach to onboarding and client communication Differences in client expectations and design processes across Asia, the Middle East, and Europe Building personalized design concepts through deep client discovery and storytelling How travel continues to shape Elliot's aesthetic and influence his design philosophy Advice for designers considering global expansion of their design business NOTABLE QUOTES "I arrived with a laptop, a flashy website, and no SEO... and we had zero uptake for six months." "Only you know how to design your way. People may support the journey, but you're the vision." "It's so important to be respectful of people's budgets, whatever level that is. You are a steward of their investment." "If your system is right, you don't have to worry about the process—you can focus on culture and creativity." SUPPORTING RESOURCES Elliot James Interiors Website Elliot James Interiors on Instagram SPONSOR LINKS Design Manager Daniel House Club Hooker Furnishings

Today we're celebrating 200 episodes of Design Biz Survival Guide Podcast! Listen in as self-proclaimed "recovering interior designer," host, and founder Rick Campos recalls how it all began. Rick shares his most memorable interviews, lessons learned, and what's next for the DBSG platform. SHOW HIGHLIGHTS Rick's origin story and inspiration for launching the podcast in 2018 Early challenges and the evolution of the show's production and content Most memorable guest interviews and defining podcast moments The role of resilience and community in the entrepreneurial design journey Highlights from DBSG live events, retreats, and market panels Sneak peek into 2026 programming: UK Summit, retreats, and coaching expansion Reflections on imposter syndrome and the power of confidence Personal favorite quotes and lessons learned over 200 episodes NOTABLE QUOTES "Comparison is poison." "You simply can't survive in this business without confidence, but we're not all born with it. Some of us have to learn it." "This platform—the podcast, the coaching, the retreats, and workshops—has always been for you." "If the conversation has an impact on just one person out there, then you've done your job." SUPPORTING RESOURCES Join the RETREAT / SUMMIT interest list Catch up on past episodes Follow DBSG on Instagram SPONSOR LINKS Design Manager Daniel House Club Hooker Furnishings  

Today we welcome Ronniesha Rivera, owner of Alder & Stone Interiors — a full-service Washington-based interior design studio specializing in mountain homes for active families. In this episode, we discuss how a CAD class in high school inspired her to pursue a formal college education in design and launch her own design studio. We also explore the importance of developing an intentional business model that honors design, relationships, and family. Ronniesha is also the founder of Vetted by Design, and we talk about how a pain point in her own business journey prompted the creation of a vital resource that supports design professionals across the country. SHOW HIGHLIGHTS How early exposure to drafting and CAD set Ronniesha on the path to design Her transition from working in firms to launching her own business Rebranding from Studio 8 to Alder & Stone to reflect a refined design niche Building a business model around family, flexibility, and intentionality The financial and emotional toll of a bookkeeping mistake — and the lesson learned The creation and purpose of Vetted by Design as a trusted outsourcing resource Ronniesha's personal definition of success rooted in legacy and family support Her candid insight on resilience and learning through entrepreneurial missteps NOTABLE QUOTES "Owning an interior design business is one of the hardest things I've ever done. But I've learned that I can do hard things." "I wanted to work with people who got it — CEOs and business owners who understand the value of what we bring to the table." "Every failure is a lesson in disguise. Don't ignore it." "My idea of success is building something that allows me to step away and support my family in the future — that's the dream." SUPPORTING RESOURCES Alder & Stone Interiors Website: https://alder-and-stone.com Alder & Stone Interiors Instagram: @alderandstone_ Vetted by Design Website: https://vetted-bydesign.com Vetted by Design Instagram: @vettedbydesign SPONSOR LINKS Design Manager: https://www.designmanager.com Daniel House Club: https://danielhouse.club/pages/dbsg Hooker Furnishings: https://www.hookerfurnishings.com  

Today we welcome Gina Holz, principal of Gina Holz Designs based in Los Angeles, California. In this episode, Gina shares how an interaction with a professional interior designer as a child impacted her life and perspective on design—and how these early experiences eventually led to the launch of her own interior design business. We also explore the importance of embracing your core intention as a designer and how building the right team and cultivating a supportive work environment can unlock creative freedom. Gina offers a wealth of practical advice, including her favorite systems for improving efficiency and a game-changing approach to delegation that helped her build a truly impactful design business. This episode is full of valuable insights into running a business that feels as good as it looks. SHOW HIGHLIGHTS How a childhood hospital stay and a room makeover ignited Gina's passion for design Why early construction site experience with her father gave her a unique edge The pivotal moment she realized she had to prioritize artistry over logistics How she built a culture-first studio environment for creative and team success The "10-80-10" delegation model that transformed her time management and team collaboration Tips for working in the high-end luxury market and building trust with clients' extended networks Practical financial systems for clarity and profitability Why rest, gratitude, and creative exploration are non-negotiables in her business NOTABLE QUOTES "I was trying to be the best businesswoman I could be—but I wasn't trying to be the best artist I could be." "Gratitude is the attitude. The more mistakes you make, the better you are in this business." "$10 million companies are not built on $10 tasks." "For me, success is when you can't tell the difference between working and playing." SUPPORTING RESOURCES Gina Holz Designs on Instagram Gina Holz Designs Website SPONSOR LINKS Design Manager Daniel House Club Hooker Furnishings  

This is a special Industry Spotlight episode of Design Biz Survival Guide. This supplemental format is designed to share brands and partners that support designers both creatively and professionally. This is our way of sharing valuable information and resources for your business with you, our loyal listeners. Today we're speaking with Oana Molodoi, owner of OM Drapes Design, a full-service window treatment resource based in Orange County, California. In this episode, Oana shares the backstory of the brand, what inspires her to partner with interior design professionals, and her heartfelt approach to service. We also discuss the diverse range of window treatment solutions that OM Drapes Design offers, their approach to quality installation, and their commitment to being an extension of your design team. SHOW HIGHLIGHTS Oana's inspiring journey from Romania to launching a design-focused business in Orange County. How OM Drapes Design evolved out of a pandemic career pivot and a personal home renovation. The wide range of offerings at OM Drapes Design—from soft treatments like drapery and Roman shades to hard treatments like blinds and motorized solutions. The value of full-service solutions, including local fabrication, installation, and troubleshooting. Key advice for designers on budgeting for and specifying custom window treatments. The importance of early collaboration with window treatment experts in construction and design projects. OM Drapes Design's unique access to Sunbrella's exclusive window treatment program. How Oana's extensive network of industry professionals allows her to serve designers across the country. NOTABLE QUOTES "If you dream of it, we can do it. If you can see it in a vision, we can implement it for you." "We are here to serve. We really are here to serve them, to be their partner, their resource, and make them shine." "I'm building my business with love. We pour our heart and souls into every project, big or small." "Designers now are doing work in other areas and other states more than ever... we go with them. They trust us." SUPPORTING RESOURCES OM Drapes Design Website OM Drapes Design Instagram  

Today we welcome Cameron Sellers, Vice President of Marketing for Hooker Furnishings. In this episode we chat with a marketing pro about her long term relationship with the design and furnishings industry. Cameron pulls back the curtain to reveal how big business approaches marketing and she shares her individual and team approach to creating data driven marketing strategies. We also discuss the importance of brand voice, story telling, and identifying pain points and providing solutions to capture the attention of your target market. SHOW HIGHLIGHTS Cameron's journey from international lighting design to marketing leadership at Hooker Furnishings The role data plays in crafting effective, personalized marketing strategies How Hooker Furnishings supports interior designers with targeted experiences and tools The importance of storytelling, brand voice, and authenticity in marketing How luxury brands outside the design world influence marketing innovation Tips for small design businesses to build impactful marketing strategies without big teams A behind-the-scenes look at Hooker's new unified digital platform and product visualizer The evolving role of AI as a tool—rather than a strategy—in modern marketing NOTABLE QUOTES "We start the journey in data, we end the journey in data, but all the while in the middle is this fabulous cycle of creative." "You are an extension of our brand... and their grassroots guerilla marketing is still a real thing." "What I know now is to give myself grace, to give myself and my team a lot of gratitude as we grind through the day to day." "I want my daughter to see mommy working... and I want my son to see that there are strong women out there." SUPPORTING RESOURCES Hooker Furnishings on Instagram Hooker Furnishings Website SPONSOR LINKS Design Manager – Project management and accounting software for interior designers Daniel House Club – Procurement platform with concierge service and trade pricing Hooker Furnishings – Trusted source for residential, hospitality, and contract furnishings  

Today we welcome Mae Reedy – founder, principal designer, and general contractor of Mae Reedy Build + Design based in Plano, Texas. In this episode, we discuss overcoming fear, the power of saying yes, and how Mae leverages innovation to stay resilient in an ever-changing economy. Mae shares her thoughtful approach to scaling her business, growing a purpose-driven team, and the custom systems she's developed to manage workflow, empower her team, and maintain momentum. Her journey from Etsy entrepreneur to seven-figure design-build powerhouse is full of insights, grit, and inspiration. SHOW HIGHLIGHTS Mae shares how she scaled her business from her dining room table to a 12-person, seven-figure firm. Her strategic response to shifts in the housing market, including the pivot toward additions and aging-in-place renovations. How Mae used economic forecasts and industry resources to stay ahead of market challenges. The role of personal and professional mentorship in her growth, including the influence of her CFO husband and industry associations like NARI. Her unique STAR method (Schedule it, Tackle it, Analyze it, Repeat it) to maintain creative and operational momentum. The importance of developing systems for delegation, consistency, and long-term scalability. Why Mae approaches her business like it's always ready to be sold – even if she never plans to. A deeply personal story of resilience and perspective that defines her secret to survival in business and life. NOTABLE QUOTES "To be able to scale, it's not about volume, it's about control." "Everything can't live in my head — that's kind of a mess." "If I don't keep my books right… all of this wonderful opportunity could pass me by." "The weight of the world is not mine alone." SUPPORTING RESOURCES Mae Reedy Build + Design Website Mae Reedy on Instagram NARI (National Association of the Remodeling Industry) SPONSOR LINKS Design Manager Daniel House Club Hooker Furnishings

Today we welcome Brad Leavitt, President and owner of AFT Construction based in Scottsdale, Arizona. Brad is known for his collaborative design-build approach and his commitment to the designer + builder partnership. In this episode, we discuss Brad's unintentional entrepreneurial journey, lessons in effective collaboration, and his perspective on scaling a business and cultivating a team of resourceful and empowered leaders. We also dive into Brad's dedication to giving back through his podcast, public speaking, and his dynamic industry event, the Contractor Coalition Summit. SHOW HIGHLIGHTS How an early career reprimand from a seasoned designer reshaped Brad's appreciation for design and collaboration. The pivotal moment that forced Brad into entrepreneurship—and what he learned from launching AFT Construction. The importance of empowering your team and leading by fostering problem-solving and ownership. Why communication and humility are essential to resolving complex project challenges. How AFT Construction defines success in the high-end luxury residential market. The value of long-term partnerships and designer-builder synergy in complex, multi-year projects. How Brad leverages his podcast and public speaking to build community and share knowledge. The origin and impact of the Contractor Coalition Summit—and why he created a safe space for builders to learn and grow. NOTABLE QUOTES "The really great leaders are able to see people not as they are, but who they can become." "It's not about who's right, it's about getting it right." "Personal branding is permanent job security." "People that do hard things have an easy life. People that do easy things have a hard life." SUPPORTING RESOURCES AFT Construction Website AFT Construction on Instagram The Brad Leavitt Podcast Contractor Coalition Summit (inferred from content – please verify) SPONSOR LINKS Design Manager Daniel House Club Hooker Furnishings  

Today we welcome Laura Williams, Founder and Principal Designer of Living Oak, a boutique design firm based in Austin, TX. In this episode, Laura shares the story behind her recent rebrand from ATX Interior Design to Living Oak and how this strategic shift allowed her business to grow beyond the local market. We discuss the power of community and networking in building a thriving design business, and Laura pulls back the curtain on the realities of running a hybrid business model that includes design services, retail, and e-commerce. From her marketing roots to her multi-faceted business model, Laura gives us a candid look at the wins, challenges, and lessons learned along the way. SHOW HIGHLIGHTS How Laura's marketing background set the stage for a successful design business The decision to rebrand from ATX Interior Design to Living Oak and how it impacted growth Why community, networking, and industry events like Design Camp are crucial to learning the business side of design Navigating imposter syndrome and building confidence without a formal design education Behind the scenes of launching and operating a brick-and-mortar retail shop How Laura balances her retail space with e-commerce and what it takes to make both profitable Lessons in hiring, team-building, and planning for sustainable growth The importance of staying present as a parent while running a fast-paced business NOTABLE QUOTES "Anybody can be good at my job. I just work really hard." "I wish I dreamed a little bigger in the beginning versus once I was already a quarter mile down the road." "Hiring the right people is the secret sauce… I could not do anything that I'm doing right now without them." "There is so much overhead. And that's a little bit scary… But I have faith in the momentum we've created." SUPPORTING RESOURCES https://www.instagram.com/livingoakinteriordesign https://www.livingoak.com/ SPONSOR LINKS Design Manager – Project management and accounting software for interior designers. Daniel House Club – Membership-based sourcing and procurement platform for designers. Hooker Furnishings – Furnishings, lighting, and decor for residential and hospitality design.

This special Industry Spotlight episode of Design Biz Survival Guide features filmmaker and brand storyteller Jude Charles. Jude returns to the podcast for a deep dive into the strategy behind his signature process called Dramatic Demonstration, a method of crafting impactful video docu-series that highlight the heart and humanity behind creative businesses. Jude shares how personal storytelling can build trust, attract ideal clients, and establish a lasting legacy in the design industry. Through examples from collaborations with Rick Campos, Jen Davidson, Brad Leavitt, and others, Jude illustrates how showcasing lived experiences, emotion, and lessons learned can elevate your brand in powerful and unexpected ways. SHOW HIGHLIGHTS Jude breaks down his three-part storytelling process: Road Mapping, Dramatic Demonstration, and Dramatic Leverage. How a personal cycling story became the emotional anchor of Rick Campos' docu-series. The transformational impact of telling human-first stories that attract ideal clients—and gently repel the wrong ones. Jen Davidson's evolution from flight attendant to interior designer and how her unique background became her brand's strength. Why Brad Leavitt's six-month docu-series project reveals the leader behind the builder—and the power of team culture. Insights into how designers can prepare to work with Jude, what to expect in the 90-day process, and how to make the most of your investment. Examples of how clients are creatively leveraging their docu-series across marketing channels. Why capturing a "timeless feeling" on film is more valuable than date-stamped content. NOTABLE QUOTES "Your story becomes proof of what's possible for someone else." "People forget what you said, but they never forget how you made them feel." "You are living your legacy now—docu-series help you document it." "It's not just about attracting the right clients. It's also about repelling the wrong ones." SUPPORTING RESOURCES Jude Charles Website Jude Charles on Instagram Storytelling for Interior Designers – Free Resource Rick Campos Docu-Series Jen Davidson 1st Docu-Series – YouTube Channel BTS of Jen Davidson's 2nd Docu-Series – Instagram Reel Brad Leavitt's Docu-Series Trailer – Instagram Reel BTS of Brad's Docu-Series – Instagram Reel  

Today we welcome Jen Davidson — Owner & Principal Designer of Interiors by Jen Davidson, a full-service interior design studio based in Chicago, Illinois. In this episode, we discuss the evolution of Jen's creative career and how her former career as a flight attendant has uniquely shaped the way she leads her team, connects with her clients, and manages her design projects. Jen shares how she leverages structure, adaptability, and emotional intelligence to run a streamlined and meaningful business. We also dive into her storytelling-driven design process and how turning vulnerability into a strength has helped her design homes that are not just beautiful but deeply personal. SHOW HIGHLIGHTS Jen's unconventional journey from flight attendant to interior designer, and how she conquered her fear of flying to change careers. The transferable skills from aviation to design — leadership, structure, and client care. Building a team using a hybrid model and how it supports efficiency and collaboration. The importance of hospitality in design and how Jen creates a client experience rooted in empathy and proactivity. How her work with storytelling strategist Jude Charles reshaped her design process and inspired deeper client connections. The "road mapping" method she uses to uncover her clients' stories and design with long-term legacy in mind. Why vulnerability and trust are essential elements of her client relationships. Jen's personal definition of success: forward motion, and how it guides her through life and business. NOTABLE QUOTES "We're not just designing — we're helping write their story, their legacy." "You don't have to wait until it's perfect. Just start." "Even when I was scared, forward motion was the thing that kept me going." "Clients are looking to us to give them that peace of mind — we're their calm in the turbulence." SUPPORTING RESOURCES Interiors by Jen Davidson Website Interiors by Jen Davidson on Instagram Jude Charles – Storytelling Strategist SPONSOR LINKS Design Manager Hooker Furnishings Daniel House Club

Today we welcome my dear friend and mentor Luann Nigara to the podcast. Luann is the host of A Well-Designed Business podcast, a celebrated author, speaker, and trusted business coach. She is one of the most influential voices in the interior design industry. In this episode, Luann opens up about her entrepreneurial journey—from growing a window treatment franchise with her husband, Vin, to creating a game-changing podcast and launching Luann University. We talk about the wins, the failures, and the lessons that shaped her as a leader, the importance of perseverance and innovation, and the pivotal moments that inspired her to keep building. Luann also shares an exciting new venture, The Boardroom for Creatives, which will connect vetted experts with design professionals ready to invest in their business growth. SHOW HIGHLIGHTS How Luann's entrepreneurial spirit was shaped by her family and early work experiences The origin story of WindowWorks and how she and Vin scaled it into a thriving business Lessons learned from almost losing the business during a recession—and how those lessons shaped future decisions The vision and motivation behind launching A Well-Designed Business podcast The power of niching down to make a bigger impact in a specific industry Personal stories of resilience, including navigating business challenges, financial crises, and client pressures The creation and evolution of Luann University and its five-pillar business education model A sneak peek at her newest project, The Boardroom for Creatives, designed to connect vetted industry experts with design pros NOTABLE QUOTES "If you're afraid of making a mistake, stay home in bed—because the rest of us are out here risking it and making things happen." "You have to understand as an entrepreneur that it's an everyday commitment… decide to be excellent." "You've got to be willing to look all the way back at a failure and have the courage to make the change next time." "Don't be afraid to niche down—going deep is how you make a real impact." SUPPORTING RESOURCES Luann Nigara Website: https://luannnigara.com Luann Nigara Instagram: https://www.instagram.com/luannnigara/ Luann University: https://luannuniversity.com SPONSOR LINKS Design Manager: https://www.designmanager.com Daniel House Club: https://danielhouse.club/pages/dbsg Hooker Furnishings: https://www.hookerfurnishings.com Register for Design Biz Retreat: https://designbizsurvivalguide.com/retreats-for-interior-designers/

Today we welcome Whitney Atkinson, Rhobin DeLaCruz, Nikki Watson, and Lori Johnson – also known as The Design Besties. In this episode, we discuss the power of community over competition and the impact that collaboration has on their design businesses, personal lives, and the wider design community. The group shares how they met, their diverse creative backgrounds, and how their supportive circle has become an unexpected game-changer in both business and life. Plus, we explore their shared passion for giving back through a philanthropic project that is transforming teachers' lounges across the country. SHOW HIGHLIGHTS The unexpected way The Design Besties met and how their connection blossomed into a supportive sisterhood. How diversity of background and discipline enhances their collaboration and sparks creativity. Why true collaboration often means aligning with creatives outside your direct discipline. The impact of their first pro bono teachers' lounge transformation – and how it's evolved into a national nonprofit initiative. How giving back to the community enriches their own lives and businesses. Advice on forming your own creative support circle – including what to look for and what to avoid. Their personal definitions of success and survival in the business of design. NOTABLE QUOTES "These are the people that I didn't know I needed. It's been the most amazing experience so far."  "I think a lot of us are doers, and we're all just cut from the same cloth."  "Part of that admission is knowing that finding the other people that do, and building relationships, is how we grow." "Surrounding myself with the right people, that's what these three bring for me. It's life-changing." SUPPORTING RESOURCES The Design Besties Website The Design Besties on Instagram WUGS Weighted Rugs by Whitney Atkinson Rhobin DeLaCruz Designs The Design Quad by Nikki Watson Lori Johnson Fine Art SPONSOR LINKS Design Manager — Project management and accounting software for interior designers. Daniel House Club — Trade purchasing power and concierge services for designers. Hooker Furnishings — Furniture, lighting, and décor for residential and commercial spaces. REGISTER FOR DESIGN BIZ RETREAT Don't miss the 6th Annual Design Biz Retreat, October 6–7 in Newport Beach, CA. Reserve your spot now!

Today we welcome Michele Williams, CEO and founder of Scarlet Thread Consulting. Michele specializes in helping design professionals lead and scale their businesses with confidence and clarity. In this episode, Michele shares the pivotal moment that turned her hard-earned lessons and financial expertise into a consulting model that has empowered countless interior designers to build more profitable businesses. We also explore how the book Profit First influenced her approach to financial strategy, and how she helps creatives overcome money overwhelm by aligning operations with vision and values. SHOW HIGHLIGHTS Michele's journey from software development to interior design and financial coaching How a major health event pivoted her career toward consulting Why she believes understanding finances builds confidence in business owners The concept of "Profit First" and its real-life application for design firms The power of multiple bank accounts and how they support financial clarity Common financial pitfalls designers face and how to avoid them Why financial planning is essential for long-term growth and stability The role of confidence and boundaries in pricing and profitability NOTABLE QUOTES "Profit is not something that shows up — it's something we plan for." "When you really know your numbers, you can make decisions with confidence." "This is the internal work. You should be able to give yourself an accounting of your own money." "Every choice, every decision leads us toward or away from profitability." SUPPORTING RESOURCES Scarlet Thread Consulting Metrique Solutions Scarlet Thread ATL on Instagram Metrique Solutions on Instagram Profit is a Choice Podcast SPONSOR LINKS Design Manager Daniel House Club Hooker Furnishings Register for Design Biz Retreat

Today we welcome Melissa Sanabria, principal and founder of Sanabria & Co based in Washington, DC. In this episode, Melissa shares her journey from a successful career in finance to launching her own interior design firm—and the real transferable skill that helped her thrive in a creative business. She walks us through the intentional strategies she implemented during the transition, including a three-year planning period, data-driven decision-making, and a commitment to investing in her business early on. Melissa also unpacks her top three foundational strategies and opens up about how community and peer support are key to her survival in the business of design. SHOW HIGHLIGHTS Melissa's transition from a 15-year finance career to founding her design studio The three-year strategic plan she followed before launching her business How her analytical mindset, not her financial degree, fueled her business success Her top three strategies for launching a sustainable and scalable design firm Why thinking big and investing early helped her avoid growing pains The critical role of data tracking in achieving profitability and refining systems Her flat-fee pricing model and how she uses time tracking for continuous improvement Why trusted peers and a supportive design community are essential to survival NOTABLE QUOTES "I was very used to creating structure out of ambiguity… that to me was very clear and easy to do—sounds like a design process to me." "If you're starting a restaurant, you're not like, 'I'm just going to be the cook and the server and the hostess.' You have to invest. You're going to take a risk." "I just look at the value I bring and what I want to make—and that's how much I charge." "Being successful means that I have options… that I can dial it up or dial it down, and the sky's the limit." SUPPORTING RESOURCES Sanabria & Co Website Sanabria & Co on Instagram Register for the Design Biz Retreat SPONSOR LINKS Design Manager Daniel House Club Hooker Furnishings  

Today we welcome LA-based interior designer and stylist Dorothea Coelho to the podcast. Dorothea shares her remarkable journey from stand-up comedy to working with one of LA's top designers and ultimately creating a unique design business model that includes professional styling services. We explore the often-overlooked art of styling, from the thoughtful editing of a space to the logistics of collaborating with photographers and designers. Dorothea offers invaluable insight into the stylist's role in the design process and shares tips on sourcing, storytelling through objects, and the power of collaboration. If you're curious about how to level up your next photoshoot or are considering bringing a stylist onto your team, this episode is for you. SHOW HIGHLIGHTS Dorothea's unconventional path from comedy and acting to interior design and styling What it's like to learn design on the job and the value of mentorship in the field The emotional and visual impact of styling and how it enhances a space Tips for curating vintage and second-hand items with intention The stylist's role in a collaborative photoshoot and how it differs from a designer's Sourcing secrets and styling staples that bring a space to life Why kindness, collaboration, and curiosity are essential for success Advice for designers thinking about hiring a stylist for the first time NOTABLE QUOTES "Every designer is a stylist, but this was like the pressure… everything had to be done. It was like being at the Olympics." "A room is like a song. What the songwriter intended might be one thing, but how we interpret it could be another." "Just remember that we're here to help. It's not a competition—it's a collaboration." "You have to love your space. If you don't love it, take it out of the shot." SUPPORTING RESOURCES Dorothea Coelho on Instagram Brave Used World on Instagram Register for Design Biz Retreat SPONSOR LINKS Design Manager — Project management and accounting software for interior designers Daniel House Club — Trade purchasing from 150+ vendors with exclusive pricing Hooker Furnishings — High-quality furnishings and personalized design support

Today we welcome Nicole Roe of R Nickson Interiors as our PODCAST TAKEOVER guest host! The podcast takeover is an annual tradition to celebrate another year of inspiring conversations about life and the business of interior design. In this special 7-year anniversary episode, Nicole takes the reins and puts host Rick Campos in the hot seat. Rick reflects on the podcast's journey, shares personal and professional insights, and opens up about the mission behind the mic. Plus, questions submitted by past guests Antonio DeLoatch, Jamie Gasparovic, John McClain, and Brittany Glass bring even more depth and personality to this milestone moment. SHOW HIGHLIGHTS Rick shares his transition from California to Washington state and how it's shaping his personal and professional life. Insights into Rick's ongoing commitment to living boldly and being of service to the design community. A behind-the-scenes look at what has surprised Rick the most over seven years of podcasting. How vulnerability in podcast guests has become a hallmark of the show's impact. Reflections on defining success and evolving beyond the expectations of others. Candid updates about future plans—including goats and chickens! The mission and transformative experience of the Design Biz Retreat. How Rick maintains work-life balance and prioritizes health and longevity in a demanding industry. NOTABLE QUOTES "Living boldly is a goal, but it takes a lot out of me... because I see firsthand the impact that it has on the design community." "My definition of success is really just, you know, being of service, being a good person and just seeing and hearing that sigh of relief or that sparkle of optimism." "Seven years ago, I was just learning how to overcome [caring what people think], and I think these conversations have really helped me get to a place where that is no longer occupying space in my mind." "I would love to support every cause that came my way... if I had a million dollars, I'd spend it pretty quickly doing good." SUPPORTING RESOURCES Learn more about the Design Biz Retreat: designbizsurvivalguide.com/retreats-for-interior-designers Follow Nicole Roe and R Nickson Interiors: Instagram SPONSOR LINKS Design Manager Daniel House Club Hooker Furnishings  

Today we welcome Nicole Arnold of Nicole Arnold Interiors—a turnkey residential and commercial interior design firm based in Dallas, Texas. In this episode, Nicole shares how her 15+ year career in sales and marketing with Levi Strauss & Co. laid the foundation for her pivot to interior design in 2008. We explore how her corporate experience shaped the structure, culture, and client commitment in her design business. Nicole also opens up about the things she didn't know when launching her firm and how the design community became a vital source of knowledge and support. Her story is one of fearless entrepreneurship, thoughtful leadership, and an unwavering expectation of excellence. SHOW HIGHLIGHTS How Nicole's career at Levi Strauss prepared her to run a design business The pivotal moment that led her from corporate life to creative entrepreneurship Building a firm from the ground up during the 2008 recession The power of process: why consistency is non-negotiable in her business Why she co-founded the North Texas Design Group and how it supports growth Embracing risk and finding opportunity in times of change Leadership lessons and how she motivates her team The importance of continued education and coaching for personal and professional growth NOTABLE QUOTES "Excellence has to be our minimum standard. Mediocrity is my kryptonite." "I'm a businessperson operating in a creative industry—not a creative trying to run a business." "You do not have to stay in a client-designer relationship that doesn't work for you." "If I don't believe in it, I won't sell it. But when I do, I'll sell the hell out of it." SUPPORTING RESOURCES Register for our Design Biz Retreat  Nicole Arnold Interiors: nainteriors.com Nicole's Instagram: @na_interiors_dallas Book Mentioned: Cure for the Common Life by Max Lucado Program Mentioned: Vistage Worldwide (vistage.com) NLP Certification: Intro to NLP SPONSOR LINKS Design Manager — Project management software for interior designers Daniel House Club — Trade-only sourcing and purchasing platform Hooker Furnishings — Versatile furnishings for residential, hospitality, and contract design

This special Industry Spotlight episode of Design Biz Survival Guide shines a light on brands and partners that support designers creatively and professionally. These episodes are our way of sharing valuable resources and insights with our loyal listeners. Today we speak with Erik Perez, Principal of Hello PR Group, a full-service communications and strategic brand development firm specializing in design, lifestyle, and luxury brands. Erik shares the evolution of Hello PR, his insights on the shifting landscape of public relations, and how his team collaborates with designers to elevate their brand presence. From the importance of storytelling and media relationships to knowing when you're ready for PR representation, Erik delivers a masterclass on visibility in the design industry. SHOW HIGHLIGHTS Erik shares how his background in fashion PR pivoted into a passion for interior design communications. The story behind Hello PR Group's founding and how it fills a gap for high-end residential design firms. Key differences between PR ten years ago versus today—including the rise of digital media and social engagement. Insight into what PR clients should be prepared to bring to the table, from project photography to time commitment. How Erik and his team evaluate potential clients for strategic alignment and storytelling potential. Why visibility through PR is more than just magazine features—it's about events, panels, and social presence. The evolving role of social media in PR and how strategic messaging makes all the difference. Tips for designers considering licensing deals or brand collaborations and how PR plays a vital supporting role. NOTABLE QUOTES "Anytime you get to speak about your brand or your firm, that's PR." "We can tell your story, but no one will tell your story like you do." "It's not a sprint. It's a marathon." "We're only as good as the content we're provided." SUPPORTING RESOURCES Hello PR Group Website  

Today we welcome Ivan Pineiro, owner and Principal Designer of Pimell Interiors based in Las Vegas, Nevada. In this episode, Ivan shares the winding, 15-year journey that led him from retail to interior design and how a pivotal move to Las Vegas—and a push from his design community—helped him finally embrace his calling. Ivan gets candid about his struggle with imposter syndrome, the pressure to have it all figured out, and how cancer helped him reframe his priorities. This is a conversation about courage, resourcefulness, and the power of community in building a thriving design business. SHOW HIGHLIGHTS Ivan's career pivot from retail to interior design after 15 years of exploration and doubt How moving to Las Vegas during the pandemic opened the door to entrepreneurship The clever strategy he used to build a portfolio and visibility before booking real clients Why building a strong design community and networking was essential to his success Ivan's candid take on fear, confidence, and what it really takes to launch your design business The emotional moment that made him commit to pursuing his passion for design How volunteer leadership through IDS accelerated his reputation and connections Why success, for Ivan, is waking up every day and owning his identity as a designer NOTABLE QUOTES "You don't have to have everything perfect in order to succeed in this business." "It's better done than perfect. Just show up and do it." "Once you realize you're amazing and you do great things, that's when the roadblocks go away." "The future of our business is in collaboration." SUPPORTING RESOURCES Pimell Interiors Website: https://www.pimellinteriors.com Pimell Interiors Instagram: @pimellinteriors IDS (Interior Design Society): https://interiordesignsociety.org SPONSOR LINKS Design Manager: https://www.designmanager.com Daniel House Club: https://danielhouse.club/pages/dbsg Hooker Furnishings: https://www.hookerfurnishings.com  

Today we welcome Jenny Slingerland, Founder & Principal Designer of Black Ink Interiors based in Scottsdale, Arizona. In this episode, Jenny shares her unique journey into design, from working as a labor and delivery nurse to launching her own thriving interior design firm. We dive into her transition from healthcare to homebuilding, the pivotal moments that shaped her business, and how her greatest weakness—understanding the financials—evolved into her biggest strength. Jenny's story is a testament to the power of surrounding yourself with experts, staying curious, and building a business that supports your personal values and family goals. SHOW HIGHLIGHTS Jenny's path from nursing to interior design, and how she paid her way through design school by delivering babies. How working for top custom home builders gave her a strong foundation in construction and technical design. The importance of asking "why" on job sites and the impact of curiosity on professional growth. Why Jenny and her husband decided to team up in business and how his financial and construction background supports their success. How COVID prompted a re-evaluation of business goals and led to a lifestyle-driven pivot in her firm's structure. Jenny's transformation from financially overwhelmed to financially empowered through business coaching and "Finance Fridays." The critical role of time tracking in profitability and project efficiency. Her advice on establishing systems and processes before growing your team. NOTABLE QUOTES "You can be the most talented designer in the world and your business can fail because you're not watching your numbers." "We all have our zones of genius. Hire the people that you specifically need." "Just because you know your business is doing great doesn't mean that something doesn't come up—you have to keep learning." "Success is no longer about crazy financial goals. It's about supporting my family and creating a lifestyle we love." SUPPORTING RESOURCES Black Ink Interiors Website Black Ink Interiors Instagram Michelle Williams (Business Coach): Scarlet Thread Consulting Time Tracking Tool: Timely App Book: Profit First by Mike Michalowicz SPONSOR LINKS Design Manager Daniel House Club Hooker Furnishings

Today we welcome Emily Campbell, principal designer of Emily Jean Interior Design based in Portland, Oregon. In this episode, Emily shares her fresh perspective on the business of design as a student and entrepreneur. We discuss the pivotal moment that prompted her transition from fashion to interiors, her experience of balancing design school with launching a business, and how she's building a foundation for long-term success by combining technical skills with real-world networking. Emily also shares how her entrepreneurial spirit, fearlessness, and commitment to community are shaping her journey. Show Highlights: Emily shares her creative roots in fashion and how her design interests evolved toward interiors after building and renovating her own home She explains why she chose to return to school to learn the technical side of design, despite already having a strong foundation in textiles, color theory, and branding Emily discusses the importance of choosing a program that focuses not just on skills, but also on networking and building real-world relationships She talks about the entrepreneurial spirit that runs in her family and how it's influenced her desire to start her own business Emily opens up about the role of mentorship in her career development and how working alongside seasoned designers is helping her learn faster and more confidently She reflects on the transferable skills she gained from fashion trend forecasting, like overcoming shyness, building confidence, and approaching people fearlessly Emily emphasizes the importance of getting out of the classroom to network, visit showrooms, and engage with the design community early and often She shares advice for students in design programs: ask questions, stay curious, and embrace the learning process Emily offers her personal definition of success: focusing on the process of creating something meaningful rather than the outcome Notable Quotes: "Hold on to a beginner's mind and never let yourself feel like you know it all." "It's okay to fail. Redefine what failure means to you." "Just because you can see the vision doesn't mean the client can—you have to be able to show them." "The classroom and showrooms are where you should be asking the questions." Supporting Resources: Emily Jean Interior Design WebsiteFollow Emily on Instagram Sponsor Links: Design Manager — Project management, accounting, and purchasing built for interior designers Hooker Furnishings — Versatile furniture, décor, and designer support Daniel House Club — Sourcing from over 150 vendors in one place with trade pricing and concierge service

Page Sigband, founder of Design by Page and Joyride Garage Design, joins the podcast to share how she carved out her place in the design world by specializing in one of the most overlooked spaces—the garage. In this episode, Page walks us through her background in graphic and furniture design, her transition into museum design, and how these experiences uniquely shaped her niche business model. From TV appearances and magazine features to pop-up tents and mechanic shop visits, Page reveals the real marketing strategies that move the needle. We also explore how thoughtful branding, hands-on sales experience, and good old-fashioned networking have fueled her success and brought a fresh perspective to garage design. Show Highlights: Page's unique design background in graphic, furniture, and museum exhibit design shaped her storytelling approach and hands-on creativity. Her pivot into garage design began with transforming her own space during the pandemic and led to a TV opportunity that launched Joyride Garage Design. Branding was a critical step, including rebranding her business and learning the importance of trademarking the right way from the start. Old-fashioned networking works best—building relationships at car shows and with auto industry professionals has driven more business than media features. She values freedom over scale, prioritizing creative satisfaction and personal fulfillment over running a large firm or managing a team.   Notable Quotes "I just want enough work to satisfy my creative soul." "The only thing more complicated than the business of design is a niche business of design." "You can't just flip the open sign and wait for them to come. You've really got to show up for this." "I don't know anyone who's doing garage design—this could be a really cool niche." "Branding lesson: talk to a trademark attorney first. It can save you a ton of time and money." Supporting Resources: Design by Page WebsiteJoyride Garage Design WebsiteFollow Design by Page on InstagramFollow Joyride Garage Design on Instagram Sponsor Links: A bit thank you to our sponsors: Design Manager – Project management, accounting, and purchasing built for interior designers. Hooker Furnishings – Versatile furniture, decor, and designer support. Daniel House Club – Source from over 150 vendors with exclusive trade pricing. Follow and Review We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select 'Ratings and Reviews' and 'Write a Review,' then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.  

Paul McClean, founder of McClean Design, returns to the podcast for an insightful conversation about the evolution of his internationally renowned residential architectural firm since our last interview in 2019. Paul shares how his business has expanded into the global market post-COVID, the challenges and rewards of working internationally, and the nuances of merging cultural traditions with contemporary design. We also dive into the process of developing his second book, Contemporary Living by McClean Design, and his deep appreciation for California's architectural landscape. In this episode, we discuss: [00:26] Paul's background and an overview of McClean Design [05:10] How his business model has evolved over the last 25 years [08:39] The impact of COVID on his firm and the industry [12:29] The importance of in-person collaboration in creative fields [15:13] Expanding into international markets and the challenges of working globally [22:57] The process of selecting homes for his latest book [26:08] The balance between honoring architectural history and creating modern spaces [29:39] The impact of California wildfires and the future of rebuilding [33:59] Paul's perspective on leadership, relationships, and business longevity Notable Quotes "We were always like, 'You need to come in and work.' Remember how sick we used to come to work? Now it's like, 'No way, stay home.'" "I think we've been very fortunate to be in business for 25 years now. But for the business to continue, it has to become less about me and more about the team." "Time zones are the biggest challenge in global design. The Middle East is a full 12-hour difference, and it's really hard to get that to work." "COVID made people more critical of design. They now think deeply about how they live at home—offices, wellness, fitness spaces. That shift is here to stay." "The houses we design are the backdrop of people's lives. Let's not make them part of the problem—let's make them part of the solution." Resources McClean Design Website Follow McClean Design on Instagram Sponsor Links Design Manager – The all-in-one platform for project management, accounting, and purchasing, designed specifically for interior designers. Hooker Furnishings – A trusted resource offering a versatile portfolio of furniture and decor, with a dedicated design support team. Daniel House Club – Source from over 150 of your favorite vendors with exclusive trade pricing and personal concierge service. Follow and Review We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select 'Ratings and Reviews' and 'Write a Review,' then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.  

Jamie Gasparovic, founder and principal designer of Studio Gaspo, joins us to share the evolution of her business model over the past seven years. About four years in, Jamie experienced an introspective moment that led to a bold rebrand centered around intention and authenticity. We discuss how confidence and leadership shape the business of design, allowing her to take risks, carve her own path, and be a true disruptor in the industry. In this episode, we discuss: [00:26] Jamie's background and journey into interior design [05:49] How her business model has evolved over the years [09:57] Early mistakes and lessons learned when launching her firm [13:09] The power of confidence and leadership in growing a design business [17:21] Jamie's disruptive approach to design and why it matters [22:04] Why confidence and clarity are essential in leading clients [27:58] Hiring a senior designer as her first full-time employee [33:14] How refining her brand identity helped her attract better clients [39:17] Jamie's definition of success and how it ties to freedom Notable Quotes "If you're hiring a designer, you probably want something that's very customized to you. Your home shouldn't look like everyone else's." "I think a lot of designers are missing confidence. If you feel confident, your clients will too. If you don't, they won't trust you." "The thing you think is weird about you is probably your superpower. Stop trying to hide it." "I don't want a million leads—I want the right leads. I intentionally designed my business to focus on quality, not quantity." "Boundaries are the secret to my survival. If you don't stick to them, they don't exist." Resources Studio Gaspo WebsiteFollow Jamie on Instagram Register for The UK Business of Interiors Community Summit Sponsor Links Design Manager – The all-in-one platform for project management, accounting, and purchasing, designed specifically for interior designers. Daniel House Club – Source from over 150 of your favorite vendors with exclusive trade pricing and personal concierge service. Follow and Review We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select 'Ratings and Reviews' and 'Write a Review,' then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.  

Welcome to this special Industry Spotlight episode of Design Biz Survival Guide! This supplemental format highlights brands and partners that support designers both creatively and professionally. Today, we're speaking with Brittany Bowen and Ava Vienneau, also known as The Girls at Flourish—a luxury photography firm specializing in interior design, real estate, and the home industry. Brittany and Ava share how professional photography can position design professionals as leaders and experts in their field. They also walk us through their thoughtful approach to capturing designers in their element and creating an experience rooted in trust. Show Highlights: The Role of Branding Photography – Why designers need high-quality images of themselves, not just their work. Photography for Marketing & Visibility – How to use professional photos to attract high-end clients. The High Point Market Experience – Their exclusive photo sessions designed for interior designers. Curating the Perfect Image – How Girls at Flourish helps designers create strategic, on-brand imagery. Overcoming Camera Anxiety – Tips for feeling confident in front of the camera. Notable Quotes: "Designers are realizing they need their faces out there—clients want to see the person behind the brand." "Photography should be intentional. It's not just about looking good—it's about visually communicating who you are and where you want to take your business." "You can't just compete on design alone anymore. The thing that makes someone hire you is trust, and your personal brand is the key to building that." Supporting Resources: Learn More About Girls at Flourish: Visit Their Website Follow Girls at Flourish on Instagram: @girlsatflourish Schedule Your Photo Shoot at Spring High Point Market: Book Here Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Welcome to another episode of Design Biz Survival Guide! Today we welcome Helen and Simon Knox, the husband-and-wife team behind Lewis Knox Interior and Architectural Design based in Cheshire, UK. In this episode, we explore the business of design from a UK perspective. Helen and Simon share their journey from design school to launching their own design business, and they explain their approach to developing a multi-faceted business model—including the addition of a cabinetry studio. We also discuss the state of the design community in the UK and how their experience at the first Business of Interiors Community Summit has impacted the growth and development of their business. Show Highlights: Launching a Design Business: The pivotal moment when Helen and Simon took the leap. Business Model Evolution: How they integrated cabinetry into their services. Challenges & Growth: Lessons learned from building and scaling a design team. UK Design Community: The importance of networking, pricing transparency, and industry collaboration. The Business of Interiors Summit: Insights gained and why events like these are shaping the UK design landscape. Notable Quotes: "We never set out to run a business together. It just evolved naturally, and when the opportunity presented itself, we had to take the leap." "In the UK, no one teaches you how to run a business. Design school is all about creativity, but figuring out the financials, the processes, and the structure—that was something we had to learn ourselves." "Owning a cabinetry studio allows us to control the quality and timelines, which makes our design process smoother and our clients happier." Supporting Resources: Learn More About Lewis Knox: Visit Their Website Follow Lewis Knox on Instagram: @lewisknox_ Register for The UK Business of Interiors Community Summit: Event Details & Tickets Sponsor Links: A big thank you to our sponsors: Design Manager – A comprehensive project management and accounting platform tailored for interior design professionals. Daniel House Club – Simplifying the business of design with exclusive trade pricing, concierge service, and commission opportunities. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Welcome to another episode of Design Biz Survival Guide! Today we welcome Hannah Oravec, founder of Lawless Design—a New England-based residential and boutique commercial interior design studio focused on wellness and sustainability. In this episode, Hannah shares her design journey and the process of launching her own design business. We discuss her perspective on commercial and residential design and her strategy for qualifying projects that best align with her business model and personal design approach. We also dive into the value of expanding your professional circle, and Hannah shares her top networking tips for creative introverts. Show Highlights: Business Beginnings: Hannah's journey from commercial design to launching her own studio. Finding Your Niche: How wellness and sustainability became central to Lawless Design's mission. Networking for Introverts: Hannah's tips for creative professionals to make meaningful connections. Team Growth: The lessons learned from hiring and building a supportive design team. Infusing Joy: How to incorporate passion projects into your business model. Notable Quotes: "Design should be personal. We're not just giving you a cookie-cutter design; it's about how our clients live in their homes and what makes them feel good." "I'm very upfront when interviewing clients—I'm not the designer for everyone, and that's okay. There's a designer out there for everyone." "Make sure there is an aspect or component of your business that truly brings you joy. You're the business owner; you have the ability to make joy part of your business." Supporting Resources: Learn More About Lawless Design: Visit the Website Follow Lawless Design on Instagram: @lawless_design Book Recommendation: How to Win Friends and Influence People Register for The UK Business of Interiors Community Summit: Event Information Sponsor Links: A big thank you to our sponsors: Design Manager – A comprehensive project management and accounting platform tailored for interior design professionals. Daniel House Club – Simplifying the business of design with exclusive trade pricing, concierge service, and commission opportunities. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Today, we're thrilled to host Julia Bocchese of Julia Renee Consulting, a firm specializing in SEO and Pinterest strategies for creative businesses, including interior designers. In this episode, Julia breaks down the unique power of Pinterest and shares actionable ways design professionals can use the platform to expand visibility, drive traffic to their websites, and strengthen their brand messaging. From Pinterest's role as a visual search engine to its ability to enhance SEO, this episode is packed with insights and strategies you won't want to miss. Show Highlights: The Pinterest Advantage: Why Pinterest is a visual search engine, not just another social media platform. Boosting Visibility: Strategies for using Pinterest to drive meaningful traffic to your website. SEO Synergy: How Pinterest activity can directly enhance your website's SEO rankings. Public vs. Private Boards: The best way to use both to build relevance and showcase your style. Content Strategy: Tips for creating Pinterest-friendly content, from keywords to graphics. Notable Quotes: "Pinterest is a search engine. It's not about followers or likes; it's about using the right keywords and connecting with people actively searching for what you offer." "If someone pins your image, it's automatically linked back to your website. That's a huge benefit for driving traffic and boosting your SEO." "Instagram posts disappear in 24 to 48 hours, but a good pin can drive traffic for months or even years." "Think of Pinterest as an extension of your portfolio. It's a way to share your vision for styles that may not yet be in your online portfolio." Supporting Resources: Learn More About Julia Bocchese: Visit Julia's Website Follow Julia on Instagram: @juliareneeconsulting Sponsor Links: Design Manager https://www.designmanager.com Daniel House Club https://danielhouse.club/pages/dbsg Follow & Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Today, we welcome Molly Rose – a professional interior photographer and public relations partner for interior designers and architects. In this episode, Molly breaks down her 10-step strategy to help you create project campaigns that support your overarching brand and provide content throughout the design process. We discuss how a combination of micro storytelling, DIY photography, and a structured posting schedule can truly enhance your messaging and your PR strategy for each project. Heads up – have your iPhone ready for a camera settings tutorial that will change the game for you! Show Highlights: Molly's experience interviewing Rick in EP78 of Design Biz Survival Guide Podcast Molly's 10-step strategy for creating project campaigns Tips for using a phone camera effectively for interior photography How to document and share content from the inquiry phase of a new project Linking content together from different project phases Organizing and utilizing content across various social media platforms Documenting client reactions and the design reveal The role of media in validating designers and their work How to use AI to promote your design style   How to use your phone for interior photography: Settings → Search camera → Enable Apple ProRAW → Ensure grid and lens correction are on → Open camera → Portrait mode → Click the upward arrow to adjust exposure → Drag exposure down to -1.0 to -1.3 → Adjust aperture (F) between 5.0 to 5.6 for wide shots, 2.0 to 2.8 for detail shots.   Notable Quotes: "Approach your work with the best intentions. It will get in front of somebody who will love it, and their appreciation might surprise you. And who doesn't like it also might surprise you. But don't be too worried about conforming to a certain approach because one size doesn't fit all. Everyone has a place at the table." – Molly Rose "Use AI to show stuff that you would do. Generate images to show stuff that you would do." – Molly Rose   Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.   Supporting Resources: Feature Guest Website – http://mollyrosephoto.co/ Design Stories Workbook – http://mollyrosephoto.co/stories Instagram – https://www.instagram.com/mollyrose.photo/   Sponsor Links: James and James Trade Program Design Manager

In this episode, we're thrilled to welcome back Meredith Huck of House of Huck, a full-service design studio based in Milford, Connecticut. In this episode, we revisit our original conversation with Meredith from Episode #92, where she shared her newly launched design business and the strategy behind its success. Fast forward three years, Meredith walks us through her thriving business today, lessons learned, and the hacks that make her operation both efficient and profitable. From process development to pricing strategies and marketing for visibility, this conversation is packed with actionable advice for building a successful design business. Show Highlights: Strategic Launch: How Meredith's year-long launch strategy set the foundation for success. Efficient Systems: The power of templates, structured scheduling, and repeatable processes. Working with Trades: Building reliable trade relationships and the value of clear communication. Profitable Sourcing: Transitioning from retail to a streamlined sourcing model for higher profitability. Marketing Mastery: Tips on putting out the right content and leveraging local vendor relationships. Notable Quotes: "Put out what you want to receive. If you want a new build and you don't have a new build, okay, I'm not suggesting that you lie about it. Absolutely not. But do your best to try. If you have one project that can even just appear to be a little bigger...try and hone in on that." "Time freedom is the ultimate success. It's the ability to create my own schedule. There are some weeks that are really hard, but being able to look at my calendar and say, 'Next Tuesday, I don't have anything. Maybe I'll work, maybe I won't. Maybe I'll pick up my kid early.' That's why I started my business." "Efficiency is not just about systems. It's about relationships, trust, and maintaining a streamlined workflow with everyone you work with." Supporting Resources: Learn More About House of Huck: Visit Meredith's Website Follow Meredith on Instagram: @houseofhuck Register for the Design Biz Power Course: Sign Up Here EP92 with Meredith Huck Sponsor Links: A big thank you to our sponsors: James and James Trade Program – Makers of solid hardwood furniture, supporting the design trade with quality craftsmanship and customization. Design Manager – A comprehensive project management and accounting platform for interior design professionals. Follow & Review: Be sure to follow the podcast and leave a review! Your support helps us bring more valuable insights to the design community.  

Today we welcome Terri Brien, owner and principal designer of Terri Brien Interiors based in San Clemente, CA. In this episode Terri shares her experience working with a residential home builder for over nineteen years and the many lessons learned about design and business that influenced her current business model like detailed processes, time management, and problem solving. We also talk about the many ways that as a now solopreneur Terri has relied on our design community to build a network of trusted allies and resources to help her navigate the ever complex business of design. Show Highlights: From Corporate to Solopreneurship: How Terri transitioned from a design management role to starting her own firm. The Power of Process: Why process mapping is essential for client satisfaction and team collaboration. Community & Networking: Building relationships with industry peers and leveraging shared knowledge. Lessons from Residential Builders: Insights from working on 50-70 homes per year and the impact on her design philosophy. Client-Centric Design: Understanding clients' true needs through communication and material knowledge. Notable Quotes: "Getting out of my own way was the biggest challenge. I realized I already had a strong foundation; I just needed to trust it." "Mapping your process isn't just for efficiency—it's about identifying pain points for clients, trades, and yourself and finding ways to make the entire experience better." "It's our job as designers to look beyond what clients say they want and dig into what they truly need for long-term happiness." Supporting Resources: Learn More About Terri Brien Interiors: Visit Terri's Website Follow Terri on Instagram: @terri.brien.interiors Register for the Design Biz Power Course: Sign Up Here Sponsor Links: A big thank you to our sponsors: James and James Trade Program – Makers of solid hardwood furniture, supporting the design trade with quality craftsmanship and customization. Design Manager – A comprehensive project management and accounting platform for interior design professionals. Follow & Review: Be sure to follow the podcast and leave a review! Your support helps us bring more valuable insights to the design community.  

Welcome to this special industry spotlight episode of Design Biz Survival Guide! In this format, we showcase brands and partners that empower interior designers, both creatively and professionally. Today, we're excited to feature Jessica Nelson and Stephanie Lindsay, co-founders of AI for Interiors, a platform helping interior designers embrace the power of artificial intelligence. In this episode Jessica and Stephanie share the back story of the brand and how a need within their own design business coupled with a passion for technology developed into what has become the leading resource for design professionals on AI which includes a podcast, online courses, and consulting. Show Highlights: Why AI Matters: Overcoming fear and misconceptions about artificial intelligence in the design industry. AI for Design: Tools like ChatGPT, MidJourney, and Proam AI for inspiration, presentations, and project management. Practical Applications: How AI supports everything from client communication to creating unique patterns and custom designs. Behind the Scenes: Using AI to streamline back-end operations, such as HR and project analytics. Tips for Designers: Where to start with AI and how to integrate it into your design business. Notable Quotes: "You don't have to know everything about AI. You just have to start somewhere—like ChatGPT—and let the learning grow from there." "AI doesn't replace creativity; it enhances it, giving designers more time to focus on their vision and clients." "If you're drained by repetitive tasks, that's where AI can step in as your assistant and free you up for the things you love." Supporting Resources: AI for Interiors Website: aiforinteriors.com AI for Interiors Instagram: @aiforinteriors Register for the Design Biz Power Course: designbizsurvivalguide.com/design-biz-power-course/ Follow & Review: Be sure to follow the podcast and leave a review! Your support helps us bring more insightful conversations to the design community.

Today we welcome Renee Biery, owner of Devignier Design based in Wilmington Delaware and host of the The Only Girl on the Job site Podcast. In this episode Renee shares her journey of design and how she developed a niche expertise in managing large scale construction from renovations to new builds. We dive deep into the benefits of embracing the construction side of design and the nuances of contributing to the construction process from a design perspective. Renee pays it forward to the design community by informing and empowering designers on how to be more confident on the job site and she shares her top tips right here with us. Show Highlights: Embracing Construction: Why designers should integrate construction management into their business models. Confidence on the Jobsite: How to project value and demonstrate leadership during construction projects. Collaboration Tips: Building rapport with trades, contractors, and clients for project success. Podcast Beginnings: The surprising origin of Only Girl on the Jobsite and its evolution into a go-to resource for designers. Resilience in Design: How Renee's construction-first approach sustained her business during economic downturns.   Notable Quotes: "You are an equal with the contractor, the architect, and the landscaper. The client sees all of you as equals, and designers need to embrace that confidence." "Be curious, show up early, and stay a little late on job sites. Building rapport with trades can transform your projects and strengthen relationships." "The secret to survival in this business is construction. No two projects, teams, or clients are ever alike. That's what keeps it exciting."​   Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.   Supporting Resources: Devignier Design: devignierdesign.com Devignier Design on Instagram: https://www.instagram.com/devignierdesign?igshid=MzRlODBiNWFlZA== Renee's Podcast: https://devignierdesign.com/podcast/ Register for the Design Biz Power Course – https://designbizsurvivalguide.com/design-biz-power-course/   Sponsor Links: James and James Trade Program: https://carpenterjames.com/pages/trade-program?ad=DBSG Design Manager: https://www.designmanager.com/