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$1M or $100M ARR the Foundation of CAC is Still the Same

EPISODE · Dec 13, 2023 · 3 MIN

$1M or $100M ARR the Foundation of CAC is Still the Same

from SaaS Metrics School · host Ben Murray

In episode #148, I have the privilege of coaching SaaS businesses from large to small. The fundamental concept of SaaS metrics remains the same. We may need to slice and dice more by ICP or product line, but the same mechanics apply. - Gross CAC - CAC unit metric - Segmentation Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

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$1M or $100M ARR the Foundation of CAC is Still the Same

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