EPISODE · Jan 20, 2019 · 29 MIN

#2 Social Marketing

from Aus dem Maschinenraum für Strategie | Marketing | Vertrieb · host Michael Stiller und Jan Scholzen

Social Marketing ist mehr Geben statt Nehmen: "The social world is about giving without expecting an immediate return". In der zweiten Folge von „Aus dem Maschinenraum für Marketing und Vertrieb“ sprechen Michael Stiller und Jan Scholzen darüber, warum das Geben relevanter Inhalte (Content) wichtig ist,welche Zielsetzung dahinter steht, welche Fehler man vermeiden sollte undwelche Inhalte wirksam sind. Die Diskussion um Content Marketing (Folge #1) und Social Marketing (Folge #2) mündet im Thema Social Selling (Folge #3) - zu hören in der nächsten Woche. Folge direkt herunterladen

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#2 Social Marketing

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