21. Maximize Your Paid Ad Conversions with Jordan Rothwell Perry

In today's episode, we are joined by Jordan Rothwell Perry. Jordan is a marketing expert and the founder of LAUNCH by JR, a paid advertising agency focused on lead generation through list building, resulting in more leads and increased sales.    She thrives while helping women scale their businesses through taking paid digital off of their plate. She founded her company in 2020, but has been in marketing for over a decade, working for Chick-fil-A, one of Johns Hopkins Medicine's Children's hospitals, and a national nonprofit with over 1.7 million combined followers on all of their platforms.   Tune in as we dive into all things paid ads including how to prep your account for running ads, what retargeting is and how you can use it, and so much more.  In this episode, we discuss:   [2:06] How Jordan started her business  [5:05] How to prep your accounts for running ads [6:15] What a pixel is  [7:32] What retargeting is and how you can use it in your business [8:37] How to make sure your social media is optimize for running ads [12:24] Questions to ask yourself before starting paid ads [14:04] What to aim for when it comes to ad conversions [16:53] The difference between leads and conversions [23:42] One misconception people have about the investment behind running ads  [26:45] The minimum budget you need to start investing in ads [28:02] How to divvy up your budget throughout the month [29:59] How to actually start with ads  [30:59] The two types of ads you can run and how to approach them [32:53] What A/B testing is and how it works  [36:33] How to get around Facebook's advertising rules in certain niches  [42:39] One thing Jordan wishes everyone knew about paid ads Resources mentioned: Connect with Jordan:  Website Instagram 3 Ways to Know You're Ready for Ads Connect with Ninety Five Media: Website  Instagram Join us inside Master Your Marketing