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#25 · Signature Story? Warum jedes Unternehmen eine haben sollte

EPISODE · Sep 23, 2022 · 16 MIN

#25 · Signature Story? Warum jedes Unternehmen eine haben sollte

from GLASKLAR · Der Marketing & Sales Podcast · host Tobias Gläser & Ralph Müller

Kann man mit wenigen Sätzen die Gegenwart und die Zukunft eines Unternehmens beschreiben? Na klar. Indem man alles weglässt, was man nicht zwingend braucht: mitreissend, wegweisend und überraschend. Ein echter Wettbewerbsvorteil. Bei der Signature Story geht es um Haltung, Handlung und Wirkung – die Kunst, mit nur wenigen Worten etwas auszulösen.

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#25 · Signature Story? Warum jedes Unternehmen eine haben sollte

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