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#269: HEMA's Heritage and Values Drive Customer Loyalty

EPISODE · Aug 30, 2022 · 37 MIN

#269: HEMA's Heritage and Values Drive Customer Loyalty

from Let's Talk Loyalty

The World’s Largest Loyalty Programs™ research report from Let’s Talk Loyalty is now available.Download it by subscribing to our newsletter on the World’s Largest Loyalty Programs™ now.---------------Today’s episode features another retail success story, this time from a much-loved Dutch brand called HEMA.With an incredible heritage of almost 100 years, HEMA's approach to business showcases some of the key principles that drive customer loyalty – values like simplicity, consistency, and fairness.Joining today’s show to share her insights on how this retailer earns so much customer loyalty from its customers is Karlijn Van Den Berg, HEMA's Loyalty & CRM Manager, based in the Netherlands.Show Notes: 1) Karlijn Van Den Berg2) HEMA

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#269: HEMA's Heritage and Values Drive Customer Loyalty

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