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#3 Vajíčka vedle gymu? Marketing začína na mapě.

EPISODE · Apr 2, 2026 · 47 MIN

#3 Vajíčka vedle gymu? Marketing začína na mapě.

from MOVE by MOVE · host Movements Media

Proč se vejce prodávají vedle gymu a bubble tea u škol? Náhoda to není.V nové epizodě MOVEcastu se díváme na to, jak lokace ovlivňuje marketing, prodeje i samotné přežití podnikání. Protože někdy nerozhoduje produkt ani reklama, ale to, kdo jde zrovna kolem.Rozebíráme 3M model lokace - místo, mindset a moment - a ukazujeme, proč některé podniky fungují téměř automaticky, zatímco jiné selhávají i s dobrým produktem.Na příkladech značek jako McDonald’s, Starbucks, IKEA nebo Apple vysvětlujeme, že marketing nezačíná kampaní. Začíná na mapě.A že správné místo často prodává víc než nejlepší reklama.

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#3 Vajíčka vedle gymu? Marketing začína na mapě.

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