#305 Deidre Hudson - Building Customer-Centric Sales: Lessons in Alignment, Authenticity, and Leadership

In this weeks' Scale Your Sales Podcast episode, my guest is Deidre Hudson.   Deidre Hudson is a marketing executive, strategist, and storyteller with deep expertise in go-to-market strategy. As VP of Marketing and Sales at YELL Payment, she blends creative vision with data-driven execution. A frequent podcast guest and speaker, she advises startups and serves on the board of iCouldBe.org, a youth mentorship nonprofit.   In today's episode of Scale Your Sales podcast, Deidre speaks about continuous learning across life's stages and applying those lessons to effective boardroom and sales leadership. They discuss driving alignment across people, process, and technology, identifying operational gaps, optimising the customer journey, and fostering a customer-centric culture by communicating in the customer's language rather than internal jargon.   Welcome to Scale Your Sales Podcast, Deidre Hudson.     Timestamps: 00:00 Life Lessons and Growth 03:08 Authenticity as a Velvet Knife 08:14 Cross-Functional Alignment for Success 09:54 Aligning Process for Growth 14:12 Optimizing Decision Points 17:49 Speak Your Buyer's Language 22:45 Embrace Learning Through Experimentation 24:28 Navigating Experimentation in Challenges 27:29 Striving for Servant Leadership   https://www.amazon.com/How-Did-Get-Here-Younger/dp/B0BSJLKG1Z https://www.linkedin.com/in/deidrehudson/     Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more!   Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.