307: How to Keep Your Podcast Going

At the beginning of this month, we reached our seven years of podcasting milestone here at Selling the Couch. That’s pretty crazy when statistics show that three out of every four new podcasts die after only seven episodes. Join us to learn what it takes to beat the odds and keep your podcast going.

When I started the show back in 2015, podcasts were new. I am naturally introverted, so podcasting does not come easily to me. I remember being fearful on multiple levels and wondering how long I would be able to maintain sustainability with the podcast. We experienced slow and steady growth over time, however, and we currently average anywhere between 21,000 and 26,000 downloads in a month. Today’s session is a solo episode in which I share five tips that have helped me keep the podcast going. Stay tuned to learn more!

You’ll Learn:

• You have to have done a decent amount of podcast episodes to hit hockey stick growth
• Tip #1: Focus on building systems initially rather than releasing a mass of episodes. 
• Notice your energy levels when you speak about certain topics. Hone in on topics that light you up.
• Set up a dedicated space to do your podcasting. It will make things a lot easier.
• Notice the formats of podcasting that energize you versus those that drain you. (You might start with one format and later move to a different one.)
• Tip # 2: Block out months in which you will not release any new podcasts. That means you won’t have to drop the podcast when other important things come up in your life.
• Tip #3: Think about monetizing your podcast before you launch it. (Brainstorm ways to make money besides having sponsors.)
• Tip # 4: Plan and employ good systems. (James Clear said: “You do not rise to the level of your goals. You fall to the level of your systems.”)
• Figure out the things you can delegate to create a model for long-term sustainability.
• I use one central subscribe page where everything is available. (www.sellingthecouch.com/listen )
• Tip # 5: Hire a podcast editor.

Links:

Pretty Links

A free podcasting workshop www.sellingthecouch.com/podcastingworkshop

The Healthcasters Podcasting Course www.sellingthecouch.com/jointhehealthcasters  

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Mentioned in this episode:

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