#311 Dakota Robertson - How to Create Content That Actually Gets Clients

Watch This NEXT: https://youtu.be/FA8kGL3JXx8Apply to Work with Voics: https://www.voics.co/schedule-youtubeJoin Aura: https://www.aura-app.ai/(00:00) Why Your Content Isn’t Bringing Clients  (00:32) How Copying Creators Kills Your Brand  (02:54) Use Personality to Build Loyal Followers  (04:14) How to Sell Yourself, Not Just Your Service  (06:08) Build Your Brand Using the Creative Brief  (09:49) Turn Life Experiences Into Content Ideas  (11:16) Define Your Core Values and Brand Voice  (16:22) Staying Authentic  (18:28) Build Your Brand Before Building Your Offer  (20:38) How to Use Market Research to Get Clients  (22:36) The GAP Framework for Content That Converts  (24:38) Leverage Trends to Grow Your Audience  (26:35) Create Authority Content That Builds Trust  (30:00) Use Storytelling to Sell More Effectively  (31:24) Connect With Audiences Through Emotion  (33:40) Practical Steps to Package Your Content  (47:36) How to Get Clients With a Small Audience  (56:50) The Content-to-Client Funnel Strategy  (58:01) Scaling Organic Content With Paid AdsSupport the show