35. Scaling to $100M in 18 Months, the 4 Optimization Levers for E-comm, and Scaling Video Ads w/ Gareth Everard

Dive into the world of Gareth Everart, the mastermind behind Rockwell Razors and the revolutionary growth of Lomi, turning it into a $100 million venture in just 18 months without relying on traditional partnerships or affiliates. Discover how he redefines success in e-commerce and digital marketing.   Gareth is a trailblazer in the e-commerce realm, with a knack for transforming innovative ideas into profitable realities. As the former CMO of Keto and the driving force behind Lomi's rapid rise to a $100 million valuation, his strategies have shaped the future of direct-to-consumer brands.   In this episode, we dive deep into the intersection of creativity, unconventional marketing strategies, and sheer perseverance. Gareth opens up about his journey from a competitive track athlete to a visionary entrepreneur, offering listeners a unique blend of inspiration and actionable insights.   Gareth's mission is to challenge the status quo in business, proving that success can come from the most unexpected places and through the power of innovative thinking and strategic risk-taking.   Tune in to uncover the secrets behind scaling a brand to 9 figures in revenue and the mindset shifts required to make it happen. You'll leave with a renewed sense of what's possible in your business ventures.   In this episode, we cover: 10:07 Decoding the Launch Marketing Advantahge 13:41 Lomi's Ascension to a $100 Million Valuation 20:07 Harnessing the Potency of Video Advertising 35:42 Anticipating the Evolution of Consumer Engagement 51:50 Partner up profits power move   Connect with Gareth! https://www.linkedin.com/in/garetheverard/ https://getrockwell.com/ Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com Get access to my free course, The Bootstrapper's Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer  Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox