EPISODE · Oct 13, 2019 · 23 MIN

#39 Werbung soll verkaufen, oder?

from Aus dem Maschinenraum für Strategie | Marketing | Vertrieb · host Michael Stiller und Jan Scholzen

Werbende Unternehmen wollen verkaufen. Oder wollen sie etwas anderes? Möglicherweise ist es geschickter, nicht den Verkauf direkt anzupeilen sondern vorgelagerte Ziele zu verfolgen, die dann mittel- und unmittelbar zum Verkauf führen. Hören Sie in das Gespräch mit Michael Stiller und Jan Scholzen rein und nehmen Sie mit, wie Sie Ihre Werbeaufwendungen optimal einsetzen. Folge direkt herunterladen

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#39 Werbung soll verkaufen, oder?

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