390: How Will AI Impact Website SEO

Welcome to this session about AI and SEO, very relevant topics to consider in today’s world of constantly evolving technology. SEO is what most clinicians have focused on for many years, but the online world is changing rapidly in the face of new advancements in AI. With these advances come new levels of fear, excitement, and uncertainty about AI’s role in content creation, SEO, and more. If you feel lost and need direction around these topics, today’s podcast session will be helpful and informative. Our Featured GuestMary WalkerMary Walker is the new owner of Simplified SEO Consulting, a firm dedicated to helping therapists and other professionals grow their practices through strategic search engine optimization. In this conversation, Mary explains how AI is enhancing SEO, how she sees website SEO evolving with AI, and some of the biggest mistakes therapists make with SEO and AI. Simplified SEO ConsultingYou’ll Learn:Words of encouragement to clinicians about SEOWays that AI is enhancing SEO (what we need to understand)Thoughts on changing your perspective if you’ve been fearful of AIBenefits of using social media and AI searches togetherMary’s tips for maximizing SEO content on all platforms (Find out why YouTube is her #1 choice!)Don’t discount the effectiveness of video posts to share content and engage with your audience.Wisdom in balancing the frequency of social media posts and using AI tools to repurpose existing content (Mary recommends Pictory AI for easy video creation.)The scoop on schema markup–what it is and what it does (Find out more at schema.org.)Top SEO mistakes therapists make in the world of AI:Resisting change and being unwilling to adaptWriting content at a higher level, which AI doesn’t likeLearn more about SEO with a free course and YouTube video series. Click here.Resources:Interested in becoming part of our affiliate program? Learn more!Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.Mentioned in this episode:Try Alma!Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.