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Selling the Couch

Selling the Couch

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Selling the Couch is a business podcast hosted by Melvin Varghese, PhD. It has 300 episodes, with the latest published April 2026.

With 1.81 million+ downloads, Selling the Couch is an Apple Top Career podcast for current and future mental health private practitioners who think differently. Psychologist Melvin Varghese interviews successful therapists in private practice about how they built their businesses as well as top entrepreneurs, business/marketing, and social media experts.*You'll learn how therapists get referrals, grow their practices, work through fears, find their enough, and stop "trading time for income." Melvin also shares the lessons as he grows his impact + income beyond the therapy room (podcasting, YouTube, writing, online courses, masterminds, investing, etc) and the tips and tools he uses to grow STC from a single-person business to the CEO of a 6-figure business.*Featured in Psychology Today, Good Therapy, and Psych Central ****Get show notes and even more good stuff at sellingthecouch.com/stcpodcast*

business ·en ·300 episodes

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1

417: Is Ai Killing Our Ability To Protect Time?

2

416: Is Blogging Still Worth It In The AI Age?

3

415: What Actually Drives Podcast Downloads Based on Real Data

4

ENCORE: Researching and Finding an Audience for Your E-Course

5

ENCORE: How to Show Up Imperfect In Your Marketing

6

ENCORE: Pro Tips To Improve The Quality Of Live Videos

7

ENCORE: How I’m Thinking About YouTube as a Podcaster (and Dad)

8

414: Why Most Online Courses Fail (Even If the Content Is Good)

9

413: What They Don’t Tell Therapists About Owning a Small Business

10

412: How to Create a Podcast That Actually Pays Off

11

411: Making Peace with Your Becoming: Navigating Brand Evolution as a Therapist

12

410: Why Many Therapists Quietly Reject Social Media Fame

13

409: How to Use AI for Content Creation—Without Losing Your Voice

14

408: If I Were in Grad School Again: 5 Career Shifts I'd Make

15

407: How to Build Emotional Fitness as a Therapist and Quiet Leader

16

406: How to AI-Proof Your Online Course as a Therapist

17

ENCORE: Charging Premium Prices For Your Online Course (Money Blocks + Fears)

18

ENCORE: Mental Roadblocks Of Going From Clinician To Coach with Angela Williams, LCSW

19

ENCORE: 3 Tips To Become An Awesome Storyteller Online

20

ENCORE: The 10 Biggest Mistakes I Made As An Online Course Creator

21

ENCORE: Where Should I Focus My Online Course Marketing?

22

ENCORE: 7 Questions to Ask Before Launching an Online Course

23

ENCORE: Burnout in High-Achieving Mental Health Professionals

24

405: I’m Shutting Down Our $9K Mastermind. Here’s Why.

25

404: Building an Anti-Racist Practice in Times Like These

26

403: Turning Your Podcast into a Deeper Platform for Courses, Your Book, and Speaking

27

402: Closing Your Private Practice: What Therapists Need to Know

28

401: How To Create An Online Course That Actually Gets Finished

29

400: The Power of Depth Over Scale

30

399: How to Create a Personal Brand With Authenticity, Heart, and Grace with Adrienne Wilkerson

31

398: What Therapists Get Wrong About Selling Their First Online Course

32

397: Mindful Race Talk: How Clinicians Can Use Language For Conversations That Matter

33

ENCORE: How to (Correctly) Pitch Podcasts with Dustin Riechmann

34

ENCORE: Why Every Course Creator Should Start A Podcast

35

ENCORE: Leaving Therapy for Coaching with Dr. Corey Wilks

36

ENCORE: How To Avoid Information Overload In Your Online Course

37

ENCORE: Behind The Scenes Of A Rebrand

38

ENCORE: When An Idea For An Online Course Comes From Therapy Sessions

39

ENCORE: How To Optimize Your LinkedIn Profile

40

ENCORE: The Beginners Guide To Launching A Course Affiliate Program

41

ENCORE: 7 Daily Habits That Changed My Relationship With My Podcast (And Made It Sustainable)

42

ENCORE: Is Your Course Idea Any Good? Here’s How To Tell

43

ENCORE: What I Learned from Creating a Course for CEUs with Matthew Bierds

44

ENCORE: If I Were Launching An Online Course Soon, I'd Do This...

45

396: Designing a Life-First Business In An Uncertain World

46

395: Building a Private Practice Around The “Nice Guy Syndrome” Niche

47

394: How To Set Boundaries With Clients By Managing Up

48

393: Is Your Course Idea Any Good? Here’s How To Tell

49

392: Insurance Denials and Rejections: Why Do They Happen, and How Do You Fix Them?

50

391: Why Quiet Builders Are The Future

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