EPISODE · Aug 8, 2022 · 22 MIN

#398: AR Shopping auf Snapchat

from TEO Podcast: Künstliche Intelligenz, Tech Trends & Aktien · host Dr. Teo Pham

Ist Augmented Reality Shopping die Zukunft? Mit den neuen AR Shopping Features legt Snapchat den Fokus voll auf Social Commerce. Die neuen AR Shopping Lenses ermöglichen es den Nutzern, Produkte per Augmented Reality anzuprobieren und direkt über den Produktkatalog auf der Webseite zu kaufen. Und für Brands gibt es die Public Profiles, die als AR Showrooms genutzt werden können. Auf der WΞB3 Konferenz sprach Jan Müller von Snap Inc. über Augmented Reality und ging dabei vor allem auf die Nutzung & Adoption von AR Shopping für Brands ein.

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#398: AR Shopping auf Snapchat

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