#40 - The Art Of Coaching w/ James Fitzgerald

James Fitzgerald, founder/director of OPEX Fitness, has over 20+ years of experience when it comes to coaching. This episode is special to me because we talk about the craft itself with a lens that really illuminates what it means to be a coach. I wanted to understand how he organizes his thoughts, views the integration of systems, and structures high-level thinking. If you’re a coach, you do not want to miss this episode. If you’re an athlete, you’ll walk away with a whole new appreciation for the level of depth that goes into coaching.Show Notes:(6:00) – Before Opex was founded in 1999(9:12) – Making an impact on fitness(10:31) – Becoming an original artist(13:45) – Drive, patience, introversion, execution at the right time(15:06) – Technician to Craftsman to Master(18:02) – Becoming knowledgeable about the integration of everything(21:08) – True depth & influence of coaches(24:09) – Why do individuals need fitness coaching(33:07) – How James organizes his mind and views systems(36:30) – Using writing to organize your thoughts(37:15) – Thoughts(42:06) – Note-taking on your phone(46:35) – Awareness(48:33) – Relationship between a coach and client(53:50) – Fitness delivery vs science education(56:03) – Plus, minus, equal learning theory(1:00:08) – How does the OPEX model work(1:02:16) – Business systems(1:07:26) – Start with why(1:15:30) – Providing value — what does it mean?(1:17:20) – Defining your priorities(1:21:18)  – Inner narrator(1:23:18) – Intuition(1:24:18) – Functional bodybuildingHow to connect with James:Website: http://opexfit.comInstagram: @jfitzopexFacebook: FacebookConnect with me:Habit Chess Newsletter: https://geni.us/VU0ptPod Mahal book on Amazon: https://geni.us/16YofIWork with me: https://geni.us/C1qB3DaGet in touch: https://geni.us/gBtz