432: Making Every Touchpoint Count w/ Melissa Hansen

When it comes to club communication, consistency, clarity, and connection aren’t just buzzwords—they’re the foundation of everything.In this episode, I’m joined by Melissa Hansen, Director of Membership & Marketing at The Club at Olde Cypress in Naples, FL. With a background in marketing, design consulting, and over a decade of experience in private clubs, Melissa knows how to build communication strategies that actually move the needle.We dive into:How to create messaging that reflects your club’s personalityThe role of automation (done right) in saving time without losing the human touchAligning operations and communications so the member experience feels seamlessAnd why internal storytelling is just as important as what members see on the outsideMelissa brings a smart, thoughtful approach to every part of the member journey—and this episode is packed with ideas that club leaders and communicators can start using right away.Follow us on the socials Private Club Radio InstagramPrivate Club Radio Linkedin Denny Corby Instagram Denny Corby Linkedin