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#44 User Experience - Erlebnis ist Ergebnis

EPISODE · Nov 17, 2019 · 27 MIN

#44 User Experience - Erlebnis ist Ergebnis

from Aus dem Maschinenraum für Strategie | Marketing | Vertrieb · host Michael Stiller und Jan Scholzen

Das Thema User Experience wird viel besprochen und wenig gelebt. Warum für eine bessere User Experience die richtige Haltung und das richtige Verständnis wichtiger sind als eine User Experience Abteilung, das diskutieren Michael Stiller und Jan Scholzen mit den beiden Kreativdirektoren René Welter und Udo Hoffmann von Publicis Pixelpark. Am Ende ist das Erlebnis das Ergebnis. Hören Sie, was Amazon bei der User Experience richtig macht und wo der (wahrscheinlich gewollte) Unterschied zwischen Airbnb und Booking.com liegt. Viel Spaß bei diesem Podcasts mit unseren beiden renommierten Gästen aus der Kommunikationsbranche! Folge direkt herunterladen

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#44 User Experience - Erlebnis ist Ergebnis

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