#49: Katie Novak - Burn it Down to Build it Better

What happens when you realize the business you built… no longer feels like you? In this raw and powerful conversation, I sit down with Katie Novak, the founder of Collab with Katie, who’s doing something bold... she’s burning her business down to rebuild it into something more fulfilling, intentional, and aligned with who she is today. We talk about what it looks like to walk away from the “shoulds,” redefine success, and build from a place of purpose over pressure. Katie opens up about her own journey of transformation: the therapy breakthroughs, the mindset shifts, and the courage it takes to say, “this isn’t working anymore.” We dive into: 💥 The “controlled burn”  why sometimes destruction is the most creative act. 🧠 How therapy and mentorship became catalysts for real growth. 💬 The myth of balance (and what harmony actually looks like). 👭 The magic of female founder community and why connection trumps competition. 💫 How to rebuild your business around fulfillment, not just finances. This episode is your reminder that sometimes, you have to let it all burn so you can rise again, stronger, clearer, and more you than ever.