#497: Grill'd Australia Shares Insights from the Relish Rewards Programme

EPISODE · Feb 13, 2024 · 41 MIN

#497: Grill'd Australia Shares Insights from the Relish Rewards Programme

from Let's Talk Loyalty

The World’s Largest Loyalty Programs™ research report from Let’s Talk Loyalty is now available.Download it by subscribing to our newsletter on the World’s Largest Loyalty Programs™ now.---------------Today’s episode features another much-loved Australian brand - this time in the fast casual dining sector.Grill’d opened its doors in 2004, with a goal of challenging the belief that burgers were bad, and instead creating recipes for burgers that were both guilt-free and delicious.Now, twenty years later, they're continuing to serve these healthy burgers in over 170 restaurants across the country.In 2019, they realised the power of creating a program to show their loyalty to their customers and launched the “Relish” rewards program.Joining us today to share the proposition is Jaimi Farrey, Senior Loyalty & Personalisation Manager for Relish, which is also now a finalist in the Best Social (CSR Initiative) in the upcoming APAC Loyalty Awards.Show notes:1) Jaimi Farrey2) Grill’d

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#497: Grill'd Australia Shares Insights from the Relish Rewards Programme

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