#50: TikTok CE - General Manager (Sylwia Chada)

TikTok is the leading destination for short-form mobile video and their mission is to inspire creativity and bring joy. The platform is a home for creative expression through videos that create a genuine, inspiring, and joyful experience. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. ... 00:00 Sylwia introduction 01:31 How Tiktok is developing in Europe: Why open an office in Europe? 03:53 Why Tiktok users and Tiktok as a platform are successful 05:30 How Tiktok’s algorithm differs from Youtube’s & how it works 08:14 Is it easier for smaller users/creators to go viral on Tiktok? 11:13 Will the Tiktok music library always be available or will it change at some point? 12:25 Sylwia’s journey to joining Tiktok and the recruitment process 16:40 What is the culture like in Tiktok? 19:45 What makes Tiktok fun and enjoyable? 23:32 How do you motivate a virtual team? 25:57 How do you think work will differ once you start going back to the office? 28:29 How do you plan on balancing remote work with transitioning back to work from the office? 31:15 Tiktok Poland location and office 32:37 What type of clients does Tiktok have? 34:54 What kind of demographic is being targeted when advertising on Tiktok and what type of businesses benefit from advertising on Tiktok? 36:20 How Tiktok’s customer service for advertisers differ from other social media platforms 37:44 Is native advertising the best way to advertise on Tiktok? 38:30 How can Tiktok’s personal approach with clients be scalable? 40:46 Was building something from scratch a completely new experience for you and how did you overcome that? 43:35 What are some relevant skills from your previous job that helped with your current role in Tiktok? 47:03 Is the skill set used to promote Tiktok the same as those used to promote other social media platforms? 49:17 How would the approaches to promote differ across platforms? 51:11 How realistic is it to grow a podcast on Spotify? 51:38 What is Tiktok about? 52:15 Would a short educational content fit the narrative of Tiktok? 53:13 How to boost an educational content on Tiktok 57:01 How did you succeed in a male-dominated space (i.e. tech sector)? 59:58 Where did you learn most of your life lessons? 1:01:56 Sylwia’s hobby in sports: Olympic weight-lifting, crossfit 1:07:03 Did you learn about form while shifting from crossfit to Olympic weight lifting? 1:09:16 Sylwia’s crossfit-related injury 1:10:20 Have you considered doing something like triathlons or ironman? 1:11:40 When putting it into business terms, what are some skills from weightlifting that you can also implement in business? 1:14:42 How do you stay disciplined? 1:17:03 What are some of the biggest failures throughout your career that you didn’t expect to happen and what did you learn from them? 1:21:52 What is the project that you worked on that had the biggest impact? 1:24:30 How to stay committed? And what are some other lessons from that experience? 1:28:10 Are there any books that you’re reading or that you’d like to recommend? 1:29:28 What are some of the learning lessons out of those books that you can share? 1:31:52 Closing: Where to find Sylwia & closing lessons ... Join Our Facebook Group Community here: http://bit.ly/sfe-community Listen to our SFE podcast - Impact Talks on Anchor or Spotify: https://startupfundingevent.com/podcast/ Get a FREE VIP Ticket for our next event: http://www.startupfundingevent.com Created by https://www.lightningvideoeditors.com