EPISODE · Feb 17, 2019 · 26 MIN

#6 Weg zum Preis

from Aus dem Maschinenraum für Strategie | Marketing | Vertrieb · host Michael Stiller und Jan Scholzen

Das Marketing-Feuerwerk ist verraucht, die Nutzenargumente liegen auf dem Tisch, es gibt keinen Ausweg: Der Preis muss auf den Tisch. In der sechsten Folge des Podcasts "Aus dem Maschinenraum für Marketing und Vertrieb" besprechen Michael Stiller und Jan Scholzen, welche Möglichkeiten Sie haben, um den Preis klein zu reden, klein zu rechnen oder freundlicher formuliert "ins rechte Licht" zu rücken. Nutzen Sie die vorgestellten Instrumente in der täglichen Praxis, damit Ihre eigene Marketing- und Vertriebsmaschine rundlaufen kann. Wir freuen uns über Rückmeldungen, Themenvorschläge und Kritik unter [email protected] oder [email protected]. Folge direkt herunterladen

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#6 Weg zum Preis

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