65. Ready For Media Exposure? Let's Find Out! [Interview with Katie Martel]

If you can't be seen, you can't be considered. Visibility is a massive factor in whether you and/or your business is successful. In last week's episode, episode 64 I discussed the visibility framework and strategies and tactics how you can increase your reach, no matter where you're in your expert to trusted authority journey. Contributing to trusted and established media outlets, collaborating with other credible thought leaders and brands is one of the ways to increase your credibility and visibility. It's also called 'social proof', meaning you've been 'vetted' that you're legit and know what you're talking about. Having said that, PR also often gets a bad rep through statements like 'what bleeds lads' or manipulation and most recently, also fake news. So the question is - what role does PR play today and tomorrow where information has been democratised? How has PR evolved since the rise of social media and what are best ways to leverage exposure to your advantage? Whether you're looking to build your personal public profile or you want to leverage your personal brand to boost your company and business brand- you'll love this episode. We're joined by Katie Martel, a 15-year award-winning brand and PR consultant and strategist and was named as Inside Small Business 'Top 50 Australian Small Business Leaders.'. She's the founder of CroftPR and helps some of Australia's leading brands to drive PR with purpose, meaning there's a greater positive purpose than just bottom'-line results. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com