67% Say InsurTech ROI Is Overstated — Here’s What’s Really Going On

Most insurance agencies don’t have a technology problem. They have a trust problem. In this episode, Michael sits down with Steve Pieroway, author of the 2026 InsurTech Trust Index, to unpack one of the most important (and overlooked) dynamics in the industry today: 👉 Agents trust the technology… 👉 But they don’t trust the vendors selling it And that gap is costing agencies time, money, and momentum. Inside this conversation, you’ll discover: Why 67% of agents believe InsurTech ROI is overstated The hidden divide between buyers vs. users (and why it changes everything) Why the traditional SaaS marketing playbook is breaking down The real reason onboarding fails (the “Rolex in 143 pieces” problem) How AI is about to make buying decisions harder—not easier What agency owners must do now to avoid falling behind If you’re evaluating AI, InsurTech, or simply trying to make smarter decisions in a rapidly changing landscape… This episode will change how you think about technology—permanently. 🔗 Connect with Steve & Access the Report Want to go deeper or explore the data behind this conversation? 📊 Download the full InsurTech Trust Index (Broker Edition): https://benevolentmarketing.com/2026-broker-insurtech-trust-index/ 🤝 Connect with Steve on LinkedIn: https://www.linkedin.com/in/stevepieroway/ 🌐 Learn more about Benevolent Marketing: https://benevolentmarketing.com/ ✉️ Reach Steve directly: [email protected] ⚡ A Quick Note If you’re currently evaluating AI or being approached by multiple vendors… This conversation may save you months of frustration—and costly mistakes.