EPISODE · Jul 12, 2020 · 14 MIN

#76 Sommerinspektion Markt-Lebenszyklus

from Aus dem Maschinenraum für Strategie | Marketing | Vertrieb · host Michael Stiller und Jan Scholzen

Das Markt-Lebenszyklusmodell beschreibt anschaulich die Phasen des Aufstiegs, der Reife und des Niedergangs von Märkten. Hören Sie in der ersten Sommerinspektion des Maschinenraum-Podcasts in 2020, woher dieses Modell kommt, was man als Marketer hieraus ableiten kann und was die Grenzen dieses (immer noch) bewährten Modells sind. Viel Spaß beim Hören! Folge direkt herunterladen

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#76 Sommerinspektion Markt-Lebenszyklus

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