#78: The Soul & Science of Strategy Design | CEO of Sweathead Mark Pollard

In today’s episode of the Soul & Science Podcast, we’re talking to Mark Pollard, brand strategist, CEO of Sweathead, host of the Sweathead Podcast and author of the book Strategy is Your Words. For the past 20 years, Mark has worked with global brands such as The Economist, Meta, and The Wall Street Journal to solve complex marketing challenges and build winning strategies. Throughout his career, he has blended non-traditional ideas, creativity, and analytical data that prove that sometimes it’s best to break the mold. In today’s episode, you’ll learn:  Why leveraging low-budget content and experimental ideas can be a winning part of your social media approach Which types of nontraditional data and insights can better inform your strategy How a diverse career path and experience help build a better skill set to solve complex and novel marketing challenges Brought to you by Mekanism.