#8 How to Build a Personal Brand through Podcasting

Building a Personal Brand through Podcasting Annemarie Cross is an personal branding and podcasting expert.  She uses podcasting as her preferred medium for getting her message across, building deeper audience connection and establishing market leadership. In this interview, she explains the different ways she uses podcasting to build her profile and commence building a personal brand. What you'll learn is why you should be doing it, the best business models to succeed with podcasting and the results she and her clients have got along the way. Annemarie established the Ambitious Entrepreneurs Network, a podcast network specifically for business.  Enjoy the podcast advertising free.  If you love it, please share it. Listen to the Audio Here Watch the Video Here   Table of Contents 1:58 How did you become a personal branding expert? 3:19 Planning Unique Selling Point or Inner Brilliance before starting 4:27 Aligning marketing channels to clients brand building (brand communications wheel) 6:52 Planning target audience lifestyle to content and channel 7:20 Defining your core value 8:35 New Audience owner - one person business to establishing own brand 9:50 Employees developing your own brand - becoming a thought leader 12:02 Individual people can build their own brand and community 12:33 Ambitious entrepreneurs network - podcasting community 14:00 Podcasting - why should a business owner be doing podcasting versus other 17:37 Accelerating trust via audio and story telling 18:18 Negative - downside of podcasting 20:09 Measuring success of your podcast - ROI and positive indicators 25:03 Positioning for leadership 26:01 building social channels via podcasting - snowball effect 27:18 The grind - walking through the valley of death 29:01 podcasting - suppliers updating market place - building deeper trust 30:22 leveraging podcasts into other formats/mediums 32:01 Business Spectator - didn't break a story, just shared their opinion @alankohler 33:31 podcast listeners versus interruption radio  [70% more receptive to sponsorships] 35:06 How do you price a sponsorship model - during grind? 36:38 Don't base your podcast on traditional advertising 37:18 minimum viable audience (minimum viable product) @copyblogger to get a sponsor 38:09 podcasting to support backend business models or existing business 38:55 Connecting with existing and FUTURE audience [content annuity] 41:32 What's possible with podcasting? 42:01 Meeting people via podcasting Resources We Mention Minimum Viable Audience: http://entreproducer.com/minimum-viable-audience/ @copyblogger http://www.businessspectator.com.au/ @alankohler http://ambitiousentrepreneurnetwork.com/ @annemariecross If You LOVE it, Share it! If you like love what you heard today, know a friend that may benefit, please pass it forward.