Content Igloo Content Marketing Strategy to build your own audience

How to Use Image Sharing for Business They say that a picture paints a thousand words, and clearly, that is still true nowadays, especially in creating engaging content for your blogs or websites. In today’s podcast, Wes Ward and Mr. Agency himself, Nate Riggs talk about how adding an image or picture in your blog would likely get the attention of your readers/followers. In all likelihood, if the viewer likes what they see in your content, there is a big chance that the image they liked will be shared across the social media sphere. Listen to Todays Podcast (Transcript Below) Sharing is the internet's answer to traditional marketing's word of mouth marketing. With the birth of smartphones, and social media such as Facebook, Instagram, Flickr, Pinterest, and other image-based social media sites, sharing an image has been made so easy; a far cry from the “Kodak” period when image sharing was kind of limited. How important is photo sharing nowadays? Using a question to answer a question: ‘Why would Facebook, a social networking giant, want to buy an app site called Instagram that is hardly making a profit?’ It’s all about photo-sharing becoming a powerful tool that calls upon and uses the emotional sentiment of people. Image sharing on the net is not just that but emotion sharing as well. When photos are shared around, you also share around family, friends, events, happiness, sadness, anger, and the like. An engaging photo on Facebook and Instagram can be worth more than a hundred words written. Imagine this photo-sharing trend suddenly utilized for marketing. This would certainly give traditional internet marketing a big shake. But, look at it this way; with the proliferation of mobile devices that can easily take pictures and photo-sharing now made easier and better on the net, what’s to stop the proliferation of marketing in photo sharing? Some are now even saying that photo sharing marketing might overtake search engines. (Not sure if this will happen) This is because, unlike search engines, photo taking and sharing has become a behavioral trend, thanks to technology. Case in point; ever wonder why photo sharing of restaurant food pictures are common? No one really knows. It just became a behavioral trend; people taking pictures of their food as soon as it’s served. Let’s do simple math: You get three Instagram bloggers with 50,000 followers each to market, let’s say, a Linkin Park concert. That’s 150,000 followers in total. Assuming only half of these are rock music followers, that’s still 75,000 potential ticket buyers.  That was the thinking of one case study outlined.  Listen to hear what we thought of that! Photo sharing and its applications for business has grown like wildfire.  Kodak who has been around for 100 years didn't grasp the opportunity to become a leader.   Suddenly, in a span of 5 years, photo-sharing technology overtook it and left it in the dust. Watch  Video Podcast Click to read transcript Transcript of Content Igloo EP 12 - How to Use Photo and Image Sharing for Business-Podcast 1:20 Images, an important part of Content Production 2:52 Facebook Timeline, one of the first 4:15 Instagram changed the game 6:55 Leapfrogged Flickr, Picassa and even Kodak 8:53 Kodak out of business 10:17 Instagrammer 12:35 Advertisers reach for Instagrammers 17:53 Curalate.com 21:05 Campaigning with Instagram 25:28 Instagram and Twitter are no longer integrated 28:50 Instagram to capture your target audience 32:48 Instagram in 2013 34:30 The rise of Instagrammers If you like LOVE, this podcast, SUBSCRIBE and SHARE

The Effects of Social Media on Public Relations - Podcast Interestingly, after talking with the PRWarrior, aka Trevor Young, it seems social media and content marketing really amplify the skill sets of the old school, traditional PR professional. The skills of telling a good story, never go out of fashion no matter how quickly technology evolves.  As we interview Trevor for the first time 'Inside the Igloo', the real opportunity for PR firms to add value to clients via social media is becoming more and more compelling. Is Your PR Agency DOING social media themselves? This is a great litmus test if you, the business owner or marketing manager, are looking to engage a PR agency.  Can they implement and amplify your message via the online channels?  More bang for your buck I would think. What you learn listening to Episode #11 of Inside the Igloo Doing is much more valuable than researching - Fail fast, learn by doing Its OK to outsource content production - but retain your voice Social media is best done in-house Being a publisher as well as normal biz brings unexpected opportunities Whether a PR businesses can help your business Listen to Episode 11 Here Watch YouTube Video Here Resources and Peeps We Mention 'Micro Domination' - how to leverage social media and content marketing to build a mini business empire around your personal brand.  Publisher: Wiley & Sons @prwarrior - that's Trevor Young (our guest) @dmscott @problogger @smexaminer @Mike_Stelzner @hubspot @armano @stevenrubel @marieforleo @garyvee @dollarshaveclub Are You Part of the Content Igloo Tribe? Join our mailing list so you are first with the good stuff, including a $2,000 ticket up for grabs.... right now! If you LOVE this, please SHARE it - with others so they can benefit from pearls of wisdom.

Planning Your Content Marketing Journey In todays episode of 'Inside the Igloo' podcast, host Wes Ward chats with Mr Agency, Nate Riggs about the critical nature planning takes in executing a great content marketing journey. During this interview, we analyse how money and time can be saved using free and paid tools to research, test assumptions and define the wants, needs and problems of your target consumer. A lot of resources are mentioned that you can take advantage of to test your assumptions and determine what is important to your customers. See Wes Live at Content Marketing World, Sydney Come at meet me at Content Marketing World in Sydney where I'll be part of the Content Strategy Sessions on Wednesday March 6. Make sure you join our mailing list to get all the latest information on content marketing, social media and becoming a leader in your market. Listen to Podcast Here Watch YouTube Video Here Read Transcript Here 1:18 Columbus Ohio, the heartland of content marketing and digital hub 4:25 Executing content marketing strategy - planning is 75% of the work 6:46 content marketing strategy versus tactics 8:48 Defining target consumer of your content 11:02: thinkwithgoogle.com 11:55 pew.org 18:40 prove yourself wrong through research 22:10 test and fail fast 26:11 incrementally building success and failures 31:50 hitting publishing metrics at tkgenius.com, producing content consistently. People and Resources We Mention http://entreproducer.com/minimum-viable-audience/ @entreproducer http://theleanstartup.com/ @ericries http://socialhabit.com/ @jaybaer @markwschaefer @webby2001 http://www.tkgenius.com/ @nateriggs http://sydney.contentmarketingworld.com/ @juntajoe http://www.amyporterfield.com/ @amyporterfield If you like LOVE, this podcast, SUBSCRIBE and SHARE

How the Big Brands are Executing Content Marketing Strategies Episode 9: Inside the Igloo.  Regular guest, Nate Riggs from the Karcher Group in Ohio, USA comes inside the content igloo to chat with host, Wes Ward about how the big brands are using content marketing strategies to stamp their authority and lead their respective market places. How Far Can Content Marketing Go? The reason for todays episode is to demonstrate how far content marketing can go, what's possible with big budgets and make you consider how to use content marketing on a smaller budget or resource base for your business. If content marketing is good enough for Coca Cola and Red Bull, then it is good enough for the rest of us. Planning is the Key Make sure you listent to the discussion about planning.  Look out for the key metric as to how important it is from people that do this all the time. Enjoy Episode 9 of Inside the Igloo podcast.  Make sure you subscribe on Itunes or with your favorite podcasting app Listen to the Podcast Here View Video Here  Resources and Peeps We Mention @sarahjstorer Coca Cola Content 2020: Part One Coca Cola Content 2020: Part Two http://www.tkgenius.com/ The Art of Flight by Red Bull Download the Transcript Here If you like LOVE it, SHARE it

Building a Personal Brand through Podcasting Annemarie Cross is an personal branding and podcasting expert.  She uses podcasting as her preferred medium for getting her message across, building deeper audience connection and establishing market leadership. In this interview, she explains the different ways she uses podcasting to build her profile and commence building a personal brand. What you'll learn is why you should be doing it, the best business models to succeed with podcasting and the results she and her clients have got along the way. Annemarie established the Ambitious Entrepreneurs Network, a podcast network specifically for business.  Enjoy the podcast advertising free.  If you love it, please share it. Listen to the Audio Here Watch the Video Here   Table of Contents 1:58 How did you become a personal branding expert? 3:19 Planning Unique Selling Point or Inner Brilliance before starting 4:27 Aligning marketing channels to clients brand building (brand communications wheel) 6:52 Planning target audience lifestyle to content and channel 7:20 Defining your core value 8:35 New Audience owner - one person business to establishing own brand 9:50 Employees developing your own brand - becoming a thought leader 12:02 Individual people can build their own brand and community 12:33 Ambitious entrepreneurs network - podcasting community 14:00 Podcasting - why should a business owner be doing podcasting versus other 17:37 Accelerating trust via audio and story telling 18:18 Negative - downside of podcasting 20:09 Measuring success of your podcast - ROI and positive indicators 25:03 Positioning for leadership 26:01 building social channels via podcasting - snowball effect 27:18 The grind - walking through the valley of death 29:01 podcasting - suppliers updating market place - building deeper trust 30:22 leveraging podcasts into other formats/mediums 32:01 Business Spectator - didn't break a story, just shared their opinion @alankohler 33:31 podcast listeners versus interruption radio  [70% more receptive to sponsorships] 35:06 How do you price a sponsorship model - during grind? 36:38 Don't base your podcast on traditional advertising 37:18 minimum viable audience (minimum viable product) @copyblogger to get a sponsor 38:09 podcasting to support backend business models or existing business 38:55 Connecting with existing and FUTURE audience [content annuity] 41:32 What's possible with podcasting? 42:01 Meeting people via podcasting Resources We Mention Minimum Viable Audience: http://entreproducer.com/minimum-viable-audience/ @copyblogger http://www.businessspectator.com.au/ @alankohler http://ambitiousentrepreneurnetwork.com/ @annemariecross If You LOVE it, Share it! If you like love what you heard today, know a friend that may benefit, please pass it forward.

Helping Your Way to Success - Why Content Marketing Can Work for Your Business If you think publishing consistently is hard as a small business, try being a corporate with 1,000's of employees and still gaining success. Jay Baer, the current owner of the #1 Content Marketing blog in the world title, provides incredible insight into the process of helping his enterprise & mid sized clients understand, implement and execute content marketing and social media strategy. Jay outlines what has worked for him to become an authority and a market leader in his field, and the issues and challenges in implementing the same strategic outcomes for his larger clients. Most importantly, he provides advice on how to tackle a market leader in your industry using the same techniques. I'll give you a hint, being 'useful' has a lot to do with it. This Podcast Answers the 'Why Content Marketing' for Business is Important If you're still unsure why or where content marketing should fit in your marketing structure, this is the info you need.  Powerful stuff. No Social Media Tools Best of all, this is another 'grown up' discussion about social media that does not focus on the tools, but more on the internal cultural, planning and business objectives that social media and content marketing can achieve for any sized organisation. Soak up the Knowledge Jay's time is high value and high ticket so his services may be out of reach for the average small business.  Listen to this podcast and find out what he knows for free! Listen to Audio Here Watch YouTube Interview Here Your Turn Do you agree with Jay that usefulness is more important that publishing frequency? Can content marketing overcome the 'results now' campaign mentality? What is working for you? Get Alerts as it Happens Become a Content Igloo VIP over here and get alerted to word class training and advice as and when we publish it here. If You LOVE it, SHARE it!

Giving Your Way to Market Leadership with Ross Bridgeford Sometimes when conducting an interview, you just know when you have struck genuine gold that you know will help people for a long time to come.  This interview is one of them. How to Build an Email Marketing List Ross Bridgeford from 'Energise for Life' got serious about his strategic approach to content marketing, about two years ago.  The result is he is a bona fide market leader in his field, 200,000 strong email list and a genuine New Audience Owner. The insights gained in this interview are worth $1,000's. Getting Serious - Building Your Own Audience For those of you wondering why content marketing, why become a publisher, why own your own audience, this interview answers everything. The Only Content Marketing Podcast for 2013 If you only listen to one podcast for the entire year, make it this one.  Make no mistake, most guru's, trainers and consultants don't have access to this proven knowledge. Listen or Download the Podcast Here View the YouTube Video Here Read the Transcript Here  Share This With People Who Need It If you like love what you have heard and learned in this podcast, please share it with the people you know so others can benefit from this extremely high value information. Consultants would charge THOUSANDS for what you can learn for free on this podcast. Questions for Ross If you have questions for Ross or myself arising from this interview, please put them in the comments below and we'll get them answered. So fire away!

Implications of the Content Marketing Trend Shift [Episode Five] Wes Ward and Nate Riggs discuss the winners and losers of the Great Audience Shift and the opportunities for traditional agencies, PR agencies, Advertising agencies and journalists. Listen towards the end where we reveal a new agency model... Listen to Podcast Here View Video Podcast Here 04:44 Prezi presentation software to create content for Obama campaign 06:00 Implications of content marketing trends 7:30 implications for advertising agencies 8:42 Karcher Group and content marketing capability extension 10:28 @JayBaer reference 11:45 Agency guru strategy 13:10 Does a rock star digital maven fit in a traditional agency? 14:55 Does the content marketing star have IP issues moving to an agency? 16:10 Implications for PR consultants 20:48 Implications for traditional advertising agencies? 22:26 @mitchjoel reference 23:46 implications for journalists? 27:03 the new agency business model 27:25 the big opportunity of the great audience shift Read Podcast Transcript Here Show Notes and Resources prezi.com http://prezi.com/-3m3b7palqy2/election-results-prezi/ http://piktochart.com/ @jaybaer convinceandconvert.com @MitchJoel @nateriggs www.tkg.com Have Your Say Below! Do you agree that journalists could play a big hand in content marketing in the future? Should business owners be hiring or employing these people as service providers instead of traditional agencies? Become a VIP Subscribe to our VIP list to be first with the latest podcasts, news and training in the world of content marketing, and building your own audience.

Nate Riggs is 'Inside the Igloo' Episode 4 Todays show is fantastic!  Nate and I dig deep into what really makes Content Marketing tick.  Why Ohio is such a indicator or trends in the US (it is also a leading state for content marketing) so join the dots on the implications of this trend! We review predictions from some of the leaders in the field and also offer hope and opportunity for journalists that are facing a declining, traditional media industry. Join us 'Inside the Igloo', the #1 Content Marketing show for Peeps who like Winning! Listen to the Audio Watch the Video Video Table of Contents 01:20 Ohio a Key Trend setting state in the US election 02:05 3 to 1 Romney traditional advertising versus Obama 02:40 Nates son's opinion on the local candidate 03:20 Why Ohio is a key State in the US 04:20 Content Marketing is leading out of Ohio  [google insights & google trends] 05:45 The rise of Content Marketing 06:18 Dynamic story telling via Coca Cola - two way story telling 09:50 Moving away from the 4 P's of Marketing 10:20 Emotional Intelligence 12:25 Clients worried about being too pushy 13:30 Content Marketing - Scalable, branded education and vehicle for referral 15:00 Social media is a subset of content marketing 15:20 Trends in content marketing (failed content marketing predictions revealed: CMI) 16:03 Anne Handley Marketing Prof's - prediction 17:22 Death of newspapers is the opportunity for journalists to become brand publishers. 18:54 Mark Colvin, ABC (australian broadcasting corporation) keynote for journalists 19:40 NewspaperDeathWatch.com 20:03 Era for first round consolidation - journalists helping business direct, PR and ad agencies in trouble if they don't adjust. 21:18 Branded journalists owning their own audience and moving them to new employers 21:44 Closest organisation to the end consumer wins 23:00 David Meerman Scot's prediction 27:20 Different definitions of Content Marketing - identifying content marketing and differentiating from social media 28:23 Content needs to be marketed, different to using content as a marketing strategy.  Content is only effective is people get to consume it. 29:20 Three Stages of Content Marketing: 1. Producing, 2, marketing and then 3. listening to content (reactions) 29:51 how does content marketing get operationalised 30:45 Opportunity for journalists 31:18 How will marketing budget change/allocation as a result of content marketing Read the Transcript Rate This Podcast If you like what we have done here, please give us a five star rating so this podcast can reach more people to help them out.   Click here Resources and Peeps We Mentioned Mark Colvin: Twitter @colvinius  [Referenced Andrew Olle Lecture] Emotional Intelligence: 10th Anniversary Edition; Why It Can Matter More Than IQ Failed Content Marketing Predications Revealed: Content Marketing Institute Newspaper Death Watch Coca Cola: Content 2020 Nate Riggs: Karcher Group Become a Content Igloo VIP Share this Episode

The Great Audience Shift is the new business paradigm. It is the result of insight into what is occurring in the business, media and online landscape from my viewpoint over the last two years. In this podcast, we review the roles of the traditional audience owners, the new audiences owners and how business now has the opportunity to speak directly to their own audience directly. We analyse how the publics changing digital and social media consumption patterns will create winners and losers for business and how this became one of the fundamental pillars to creating 'Content Igloo'. The era of the 'New Audience Owner' has arrived.  Join us in a very special edition of 'Inside the Igloo'. Listen to the Podcast Here Watch the Podcast on YouTube Here Are You a VIP? Be the first with the latest news, bonus training and advice on how to own your own audience and become a market leader in your field.  Click Here

Episode Two of 'Inside the Igloo' with Wes Ward We are please to start off 'Inside the Igloo' with Content Marketing royalty.  A man who has worked tirelessly to promote the benefits of content marketing to the world. Joe Puluzzi is a content marketing

Inside the Igloo Episode #1 - For Peeps Who Like Winning Welcome to the first episode of Inside the Igloo, the #1 content marketing show for peeps who like winning. In this episode we talk with Nate Riggs from the Karcher Group in Ohio about content mark