8: India's surge of 'Influencer' Marketing (with Prachi & Harsh- @twoticketstofreedom)

Today, we have a special Valentine's Day episode. We're delving into the stories of the amazing travel couple Prachi & Harsh, known as @twoticketstofreedom They've built an online community of over 350,000 people by sharing what they love. The dynamic duo took a bold risk transitioning from full-time Pharma corporate roles to being full-time travel content creators. They're here to spill all their secrets creating authentic content that captivates audiences, sharing the story of how they pivoted their careers, and their thoughts about the rise of Indian creator economy as well as the industries that are really booming for influencers right now. Topics covered: 🔷 The story of how Prachi and Harsh created 'twoticketstofreedom' together. 🔷 The meaning of 'twoticketstofreedom.' 🔷 Transitioning from full-time pharma roles to full content creation - traveling the world and getting paid for it. 🔷 Pushing the boundaries of parents' expectations. 🔷 How Harsh carved his own role as a digital marketer in the company he was working at. 🔷 Pivoting careers and dealing with uncertainty when jumping into the unknown. 🔷 How to navigate uncertain career paths. 🔷 Advice for transitioning to another career. 🔷 How other creators inspired Prachi and Harsh. 🔷 The attitude of 'no back-up.' 🔷 Where content is booming for South Asians. 🔷 The creator economy in India. 🔷 Their audience strategy. 🔷 Creating meaningful content and finding your why. 🔷 A typical day in the life of a travel content creator. 🔷 How South Asian heritage plays into being a 'creative.' 🔷 The reality of being a travel content creator. 🔷 Is it sustainable to be a travel content creator? 🔷 Doing a corporate gig and making content - figuring out what makes sense for you. 🔷 How Prachi & Harsh deal with creative burnout. 🔷 What they wish they had known before starting.