80. Why ‘Fooling’ Is the Secret Strategy Behind Many Nigerian Small Businesses - Ladi Ogunseye

In this episode of The POK Experience, we sat down with Ladi Ogunseye to unpack a wild but real marketing strategy that’s popular among Nigerian small businesses — acting foolish online to drive engagement and sales.We discussed how what looks like stupidity on TikTok and social media is often deliberate, a calculated move to attract attention, go viral, and convert followers into customers.We also touched on the brutal truth about customer service in Nigeria, how many business owners leave money on the table simply because they refuse to treat customers right or learn how to close sales properly.And finally, we had a raw conversation about the toxic hustle culture of making money just to spend it recklessly, especially on women, without building real purpose, legacy, or financial wisdom.This episode is real, unfiltered, and packed with insight for entrepreneurs, creators, and anyone doing business in today’s attention economy.Listen to Episode 80 now on The POK Experience