EPISODE · Aug 30, 2020 · 22 MIN

#83 Wachstum? Gewinn? Oder beides?

from Aus dem Maschinenraum für Strategie | Marketing | Vertrieb · host Michael Stiller

Wachstum ist gefordert. Aber Gewinn auch. Und: Warum eigentlich nochmal? Gibt es womöglich brauchbarere Gewinntreiber als nur das Umsatzwachstum? Praktische Beispiele von Amazon über Vapiano bis hin zu eigenen Erfahrungen, die die Maschinisten Stiller und Scholzen gemacht haben, hören Sie - mit etwas literaturgestütztem Fundament - in der aktuellen Folge. Kleiner Spoiler: Der Zusammenhang zwischen hohem Marktanteil und hohem Gewinn ist old school. Viel Spaß beim Hören!

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#83 Wachstum? Gewinn? Oder beides?

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