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#85 B2B Customer Experience - muss das sein?

EPISODE · Sep 13, 2020 · 34 MIN

#85 B2B Customer Experience - muss das sein?

from Aus dem Maschinenraum für Strategie | Marketing | Vertrieb · host Michael Stiller

Warum sollte man im BtB-Kontext Erlebnisse schaffen? Das Datenblatt (wenn man es findet) sollte doch reichen, oder? In der aktuellen Folge skizziert unser Gast Christian Reimann von SAP, warum die "CX" relevant ist und woran man eine gute Customer Experience messen kann. Viel Spaß beim Hören! Das Thema können Sie übrigens auch auf dem Blog 'DenkBar' von effektweit nachlesen: https://effektweit.de/b2b-customer-experience-muss-das-sein/.

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#85 B2B Customer Experience - muss das sein?

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