85. How to Embrace the #1 Social Media Trend: Video

You might have heard that Instagram is "no longer just a square photo-sharing app," as recently announced by Instagram's founder.  When a member shared this announcement in the Master Shopkeepers group, it sparked lots of discussion—particularly about how scary it can be to show up on video for your store.  Video is clearly here to stay, though. Listen to today's episode to learn my top eight tips on using video to promote your store.  From brainstorming ideas to repurposing your content, there are plenty of non-scary ways to dip your toes into video creation! For show notes, visit www.savvyshopkeeper.com/episode85. Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on Instagram (@savvyshopkeeper)