86. How to Build Real Brand Community in 2026, Rethinking Seven Figures, and the AI Pressure to Do More with Annie Mosbacher, Chief Growth Officer of Dubsado

Get 30% off your first month or year of Dubsado when you code: OBSESSEDLink: dubsado.com/?c=obsessed *TIn this episode: why community is a verb (not your customer list), what's quietly shifting about the seven-figure goal, and how to use AI without letting it intensify the "you should do more" voice, with Annie Mosbacher, Chief Growth Officer at Dubsado.A month before this episode, I was at Dubsado's headquarters for their Partnership Collaboration Day, and Annie said something I scribbled in my notebook the second it left her mouth: community is a verb. That line set the tone for this whole conversation. We get into Annie's wildly windy path from classical singer to tech executive, why Dubsado pours real money into being in community with their users, what we both heard from small business owners about quietly opting out of the seven-figure dream, and how AI is intensifying the pressure to do more, faster, better... and how to find your own path. If you've been wondering whether you're "ambitious enough" lately, this one's for you.KEY TAKEAWAYSThe end goal isn't seven figures — it's a business that lets you live a life you love. Plenty of women in that Dubsado room are choosing to stay at $500K with one VA, on purpose.Community is reciprocal. If your "community" is just your customer list, it's a noun — and nouns go passive fast. Being in community is active, ongoing, and a little inconvenient on purpose.AI is intensifying the voice that says you should be doing more. Career pivots aren't reckless leaps. They're inflection points where the right question is: where can I make a bigger impact next? You can take the leap responsibly — savings, side hustles, a soft place to land — and still call it brave.You can't be a tourist in your community. You have to be a villager."Community can't exist if it's a one-sided relationship. It has to be reciprocal." — Annie MosbacherConnect with Annie MosbacherFollow Annie on Instagram @anniemosbacherKeep up with Dubsado on Instagram @dubsadoConnect with Annie on LinkedInExplore Dubsado at dubsado.comConnect with TeresaJoin the Becoming Obsessed Playground weekly email for curiosity-led women building a life they love.Instagram: @becomingobsessedpod + @teresaajeanLeave a review on Apple Podcasts — it's the biggest thank-you, and it helps ambitious women find the showWebsite: teresaajean.com*I may receive a kickback when you use my affiliate code or link. I only share things I love and stand behind 100%! Thank you for supporting Becoming Obsessed by using my affiliate link.Topics: how to build brand community, community as a verb, rethinking seven figures, sustainable small business, women entrepreneurs, AI and small business, ambition and self-care, curiosity-led living, personal growth podcast for ambitious women, Dubsado.